Category

Marketing & Advertising

The marketing of an ecommerce business is paramount to its success. Our coverage includes insights on email marketing, content marketing, pay-per-click advertising, social media marketing — Facebook, Twitter, Instagram, Pinterest — affiliate marketing, video advertising, and much more.

Content Marketing | Email & Text Marketing | Google Ads | Influencers & Affiliates | Social Media

Marketing & Advertising
12 Most-shared Video Ads of 2013

December 23, 2013 • Sig Ueland

2013 has been a big year for online video ads — from branded videos on Vine and Instagram to Facebook’s testing auto-play video ads in its news feeds. Here is a ...
Email & Text Marketing
Gmail to Download Images by Default; Effect on Ecommerce

December 19, 2013 • Carolyn Nye

Since Gmail’s new tabbed format launched a few months ago, the response has been both positive and negative — from users as well as email marketers. Last week, Gmail announced ...
Social Media
Using ‘Instagram Direct’ for Ecommerce Marketing

December 18, 2013 • Paul Chaney

Instagram, the photo sharing application owned by Facebook, just launched direct messaging. Called Instagram Direct, users who follow each other can now send private messages containing photos or 15-second videos in ...
Marketing & Advertising
Ecommerce Merchants Should Not Ignore Older Shoppers

December 16, 2013 • Marcia Kaplan

Conventional wisdom suggests that when seeking customers, ecommerce merchants should pursue teens and people in their twenties. These are the people who own the most electronic devices, are the most ...
Social Media
Facebook Wants ‘High Quality’ Content; 8 Tips for Merchants

December 12, 2013 • Paul Chaney

Views from organic Facebook Page posts have been declining. A recent announcement from Facebook explains why. “On a given day, when someone visits News Feed, there are an average of 1,500
Email & Text Marketing
5 Email Messages to Send Before Christmas

December 11, 2013 • Armando Roggio

The 2013 Christmas shopping season is nearing its end and online retailers want to capture every possible sale before many shoppers go into retail hibernation in the first quarter. To ...
Google Ads
Using AdWords’ Cost-per-acquisition Flexible Bidding

December 5, 2013 • Matthew Umbro

In May, Google began offering flexible pay-per-click bidding strategies, which allow advertisers to automate bids based upon different goals. For example, advertisers can now target a specific cost per acquisition ...
Social Media
Does Social Media Impact Ecommerce Sales?

December 4, 2013 • Paul Chaney

Black Friday online sales hit a record of $1.2 billion, according to published reports. But only a very small percentage of those sales could be attributed to social media, says ...
Email & Text Marketing
5 Examples of Email Marketing on Cyber Monday

December 3, 2013 • Armando Roggio

Online sales soared on Cyber Monday, totaling about $2.29 billion in the United States, up approximately 16 percent, according to an Adobe report. Email promotions likely played a role in ...
Social Media
Enforcing FTC Advertising Disclosures for Blogs, Social Media

December 3, 2013 • Carolyn Kmet

Earlier this year, the U.S. Federal Trade Commission updated its disclosure-of-advertising guidelines to include blogs and social media. If you are paying a monetary or product incentive to promote your ...
Marketing & Advertising
The ‘When’ of Ecommerce Marketing

December 2, 2013 • Dale Traxler

Ecommerce marketers are quickly learning how consumers use different devices and when they use them. Marketers know that different age groups and demographics use them differently. City dwellers have different ...
Social Media
7 Ways Merchants Can Use Twitter’s New Custom Timelines

November 27, 2013 • Paul Chaney

Twitter recently introduced a new feature called custom timelines, which are similar to Twitter lists except that you create them using tweets of your own choosing. “Custom timelines are an entirely ...
Marketing & Advertising
5 Tips for After-Christmas Sales

November 27, 2013 • Armando Roggio

Even if fourth quarter holiday sales broke all records, there would still be some left over inventory that online retailers would like to sell in the days and weeks after ...
Email & Text Marketing
Email Spam Traps and How to Avoid Them

November 25, 2013 • Pamella Neely

Spam traps regularly catch well-meaning email marketers who would never think of themselves as spammers. Don’t let yourself be one of the marketers who will get stung by a spam trap this year, or in 2014. They can hurt your deliverability statistics badly.
Email & Text Marketing
Last-minute Email Checklist for Thanksgiving Week

November 25, 2013 • Carolyn Nye

It’s finally here, the busiest shopping week of the year. In this article, I’ll review some last minute email marketing reminders and tips to make this season successful. Manual Abandoned-cart Reminders If ...
Content Marketing
Gated vs. Ungated Content

November 22, 2013 • Pamella Neely

Imagine you are finishing up your latest content marketing project. Let's say you have a terrific new ebook, video, or recorded webinar that you know your prospects will love. You upload this content to your site. You set up the landing page. Now you add the form to the landing page so you can build your list and follow up with people who downloaded this content.
Marketing & Advertising
The Most Powerful Word in Ecommerce Marketing

November 21, 2013 • Armando Roggio

The word “no” may be the most powerful marketing tool available to ecommerce owners and marketers. If used properly, the word “no” emphasizes planning, encourages making good choices, provides freedom ...
Social Media
7 Ways to Make Holiday Sales More ‘Pinteresting’

November 20, 2013 • Paul Chaney

The holiday season is upon us and merchants are looking for innovative ways to market their products. Pinterest is one of those ways. Its emphasis on the use of visual imagery,
Marketing & Advertising
9 Holiday Retail Marketing Campaigns

November 18, 2013 • Sig Ueland

The holiday season is here, and so are the holiday marketing campaigns. And thanks to social media and some creative online applications, companies now have many ways to engage customers ...
Social Media
Twitter Redesign: Photos and Vine Video

November 13, 2013 • Paul Chaney

Twitter recently made a substantial design change by showcasing previews of photos and the first frame of Vine videos in user timelines. Previously, users had to click a link to ...
Marketing & Advertising
6 Ways to Capture Cyber Monday Sales

November 12, 2013 • Armando Roggio

Cyber Monday ecommerce sales are expected to reach $2.2 billion this year, according to a new report, making the Monday after Thanksgiving one of the most important days of the ...
Social Media
5 Holiday Social Media Tips for Ecommerce Merchants

November 7, 2013 • Armando Roggio

Facebook, Twitter, Pinterest, and other social media sites may play an important role in how 2013’s Christmas shoppers find and buy presents on the Internet and in store, potentially making ...
Marketing & Advertising
7 Online Marketplaces: Pros and Cons

November 7, 2013 • Dale Traxler

I’ve previously suggested that online merchants and brand manufacturers sell their products on marketplaces to expand their reach and increase their revenues. Marketplaces attract more visitors than a smaller online ...
Marketing & Advertising
3 Thanksgiving Week Ecommerce Promotions

November 5, 2013 • Dale Traxler

The week of Thanksgiving is the biggest retail shopping time of the year. Are you ready? Inventory in stock? New products created in your store? Staffing plan in place? Boxes and shipping supplies ordered? Promotions designed ...
Content Marketing
How to Create Compelling Ecommerce Content

November 1, 2013 • Dale Traxler

In “Content Marketing for Ecommerce Merchants,” I suggested that merchants create relevant content for their shoppers throughout the buying cycle. There are two ways to approach creating content that will support ...
Influencers & Affiliates
Affiliate Marketing: Evaluating Paid Placement Options

October 30, 2013 • Carolyn Kmet

As we enter the heart of the fourth quarter, competition for premium placement on affiliate websites increases. Home page banners, inclusion in holiday promotions, and dedicated emails all offer different ...
Social Media
Facebook Updates Page Insights; Adds New Feature

October 28, 2013 • Paul Chaney

In response to user feedback, Facebook has redesigned Page Insights to make it more actionable, simpler to use, and easier to understand. The new version helps Page administrators create better ...
Social Media
8 Facebook Post Types for Boosting Engagement

October 28, 2013 • Kunle Campbell

Certain types of Facebook posts tend to see higher engagement than others. Here are eight post types with examples to help you get higher engagement on Facebook.
Marketing & Advertising
Content Marketing for Ecommerce Merchants

October 28, 2013 • Dale Traxler

Many people use poor grammar when they post content to various social platforms. However, when not browsing posts on Facebook, Twitter, or LinkedIn, most of us still prefer to read ...
Google Ads
5 Tips for Google’s Enhanced Campaigns

October 24, 2013 • Matthew Umbro

Google AdWords Enhanced Campaigns have been mandatory for all advertisers since July 23. But they have been in use since the end of February. During this time, my team and ...

« Previous 1 2 3 … 44 45 46 … 66 67 68 Next »