Category

Marketing & Advertising

The marketing of an ecommerce business is paramount to its success. Our coverage includes insights on email marketing, content marketing, pay-per-click advertising, social media marketing — Facebook, Twitter, Instagram, Pinterest — affiliate marketing, video advertising, and much more.

Content Marketing | Email & Text Marketing | Google Ads | Influencers & Affiliates | Social Media

Email & Text Marketing
Beginner’s Guide to Email Re-engagement Campaigns

February 1, 2014 • Pamella Neely

“Practice good list hygiene.” That’s common email marketing advice many of us hear regularly. It means to do things like: Remove hard bounces after one try; Remove soft bounces after several tries; Remove subscribers who have been inactive for 12 months.
Email & Text Marketing
5 Ways to Boost Email Open Rates

January 30, 2014 • Armando Roggio

A small increase in email open rates can significantly impact an online retailer’s sales and profit. In its 2013 Statistical Fact Book, Direct Marketing Association estimated that email marketing could have ...
Social Media
Facebook Algorithm Change Favors Link-share Posts

January 29, 2014 • Paul Chaney

Facebook recently announced a change to its algorithm that adversely affects the way a certain type of Page update appears in News Feed. According to Facebook’s Chris Turitzin, product manager, News ...
Google Ads
Pay-per-click Ads: Importance of Bid Modifiers

January 28, 2014 • Matthew Umbro

Many online marketers have debated the pros and cons of Google AdWords Enhanced Campaigns over the last year, but one feature has proven its worth: bid modifiers. Bid modifiers act ...
Marketing & Advertising
3 Steps to Efficient Ecommerce Content Marketing

January 23, 2014 • Jerry Jao

Implementing an effective content marketing strategy can be a challenge. Coming up with ideas, developing content, and distributing it takes work. Many businesses feel that they don’t have the time ...
Social Media
6 Ways to Use a Facebook Page for Year-round Holidays

January 22, 2014 • Paul Chaney

Just because Christmas and New Years have passed does not mean the holidays are over. Even though they pale in comparison to the Christmas season in terms of retail sales, holidays ...
Email & Text Marketing
7 Email Tips for Ecommerce Merchants in 2014

January 21, 2014 • Carolyn Nye

Email marketing remains crucial to most ecommerce merchants. But email is changing. Consumers increasingly access email from their smartphones. Gmail’s influence on email marketing is growing. And the technology for ...
Social Media
Social Marketplaces Can Benefit Ecommerce Merchants

January 14, 2014 • Paul Chaney

Online marketplaces bring buyers and sellers together to exchange goods and services. Social media encourages marketplace mentality by enabling product discovery in a social environment, where prospective customers can rely ...
Email & Text Marketing
11 Ways to Improve Email Open Rates

January 13, 2014 • Pamella Neely

"Open rate" is one of the most telling email marketing metrics. Open rates determine click rates, conversion rates, and the overall performance of an entire email-marketing program. Even deliverability can be affected by open rate.
Marketing & Advertising
Getting Started with Twitter Ads

January 10, 2014 • Melissa Mackey

Businesses are increasingly turning to pay-per-click advertising on social media sites to reach customers and prospects. Twitter Ads are one way to do this. Many business executives wrongly assume that Twitter is just a place for people to tell others what they are having for lunch. But Twitter is useful for business news, information, and interaction.
Social Media
Social Media Advertising Necessary in 2014?

January 8, 2014 • Paul Chaney

One of the trends likely to dominate social media marketing in 2014 is advertising. Facebook said that advertising would ensure posts are more visible in News Feed. Twitter continues to push ...
Content Marketing
Build an Ecommerce Content Marketing Strategy for 2014

January 7, 2014 • Armando Roggio

Content marketing provides customers with genuinely useful information that can solve problems, aid decision making, or simply answer questions — all in the hope that shoppers are more likely to ...
Influencers & Affiliates
Conducting an Affiliate Marketing Annual Review

January 6, 2014 • Carolyn Kmet

The start of a new year presents an opportunity to review your marketing activities of the prior year. In this article, I’ll walk you through a basic annual review for ...
Business
Ecommerce Marketplace Opportunities for 2014

January 3, 2014 • Armando Roggio

Online marketplaces like Amazon and eBay allow Internet retailers to present products, market, and sell to potential customers that may have otherwise been difficult to acquire. In 2014, there many ...
Google Ads
3 Tactics to Reassess Paid Search in 2014

January 3, 2014 • Matthew Umbro

In many ways, 2013 was a transition year for paid search. We saw the launch of AdWords Enhanced Campaigns, to more precisely target searcher intent. We also saw the next ...
Social Media
For Ecommerce, 12 Social Media Essentials for 2014

January 1, 2014 • Paul Chaney

The onset of a new year is a good time to step back and analyze what worked and what didn’t with social media. Here are 12 practices that can start ...
Marketing & Advertising
6 Tips for Marketing to Millennials

December 31, 2013 • Marcia Kaplan

Millennials are the roughly 65 million Americans between the ages of 18 and 34, a coveted demographic for brands and merchants. They spend a lot of money, even if they ...
Marketing & Advertising
2014 Ecommerce Marketing Checklist

December 25, 2013 • Armando Roggio

Ecommerce marketing is a continually evolving field wherein the marketing tactics that worked last year may not be effective in the coming year. What follows is a checklist of sorts. Look ...
Social Media
Social Media and the Zero Moment of Truth

December 24, 2013 • Paul Chaney

In 2011, Google introduced the term Zero Moment of Truth to describe how people shop. A ZMOT is someone’s subjective experience with a product that, when shared, influences another person’s purchase ...
Marketing & Advertising
12 Most-shared Video Ads of 2013

December 23, 2013 • Sig Ueland

2013 has been a big year for online video ads — from branded videos on Vine and Instagram to Facebook’s testing auto-play video ads in its news feeds. Here is a ...
Email & Text Marketing
Gmail to Download Images by Default; Effect on Ecommerce

December 19, 2013 • Carolyn Nye

Since Gmail’s new tabbed format launched a few months ago, the response has been both positive and negative — from users as well as email marketers. Last week, Gmail announced ...
Social Media
Using ‘Instagram Direct’ for Ecommerce Marketing

December 18, 2013 • Paul Chaney

Instagram, the photo sharing application owned by Facebook, just launched direct messaging. Called Instagram Direct, users who follow each other can now send private messages containing photos or 15-second videos in ...
Marketing & Advertising
Ecommerce Merchants Should Not Ignore Older Shoppers

December 16, 2013 • Marcia Kaplan

Conventional wisdom suggests that when seeking customers, ecommerce merchants should pursue teens and people in their twenties. These are the people who own the most electronic devices, are the most ...
Social Media
Facebook Wants ‘High Quality’ Content; 8 Tips for Merchants

December 12, 2013 • Paul Chaney

Views from organic Facebook Page posts have been declining. A recent announcement from Facebook explains why. “On a given day, when someone visits News Feed, there are an average of 1,500
Email & Text Marketing
5 Email Messages to Send Before Christmas

December 11, 2013 • Armando Roggio

The 2013 Christmas shopping season is nearing its end and online retailers want to capture every possible sale before many shoppers go into retail hibernation in the first quarter. To ...
Google Ads
Using AdWords’ Cost-per-acquisition Flexible Bidding

December 5, 2013 • Matthew Umbro

In May, Google began offering flexible pay-per-click bidding strategies, which allow advertisers to automate bids based upon different goals. For example, advertisers can now target a specific cost per acquisition ...
Social Media
Does Social Media Impact Ecommerce Sales?

December 4, 2013 • Paul Chaney

Black Friday online sales hit a record of $1.2 billion, according to published reports. But only a very small percentage of those sales could be attributed to social media, says ...
Email & Text Marketing
5 Examples of Email Marketing on Cyber Monday

December 3, 2013 • Armando Roggio

Online sales soared on Cyber Monday, totaling about $2.29 billion in the United States, up approximately 16 percent, according to an Adobe report. Email promotions likely played a role in ...
Social Media
Enforcing FTC Advertising Disclosures for Blogs, Social Media

December 3, 2013 • Carolyn Kmet

Earlier this year, the U.S. Federal Trade Commission updated its disclosure-of-advertising guidelines to include blogs and social media. If you are paying a monetary or product incentive to promote your ...
Marketing & Advertising
The ‘When’ of Ecommerce Marketing

December 2, 2013 • Dale Traxler

Ecommerce marketers are quickly learning how consumers use different devices and when they use them. Marketers know that different age groups and demographics use them differently. City dwellers have different ...

« Previous 1 2 3 … 44 45 46 … 67 68 69 Next »