Marketing & Advertising
The marketing of an ecommerce business is paramount to its success. Our coverage includes insights on email marketing, content marketing, pay-per-click advertising, social media marketing — Facebook, Twitter, Instagram, Pinterest — affiliate marketing, video advertising, and much more.
Content Marketing | Email Marketing | Google Ads | Influencers & Affiliates | Social Media-
Google Ads
How ChatGPT Complements Google Ads
May 4, 2023 • Matthew Umbro
Setting up pay-per-click campaigns is often laborious and time-consuming. Here's how AI can help with campaign structure, keyword selection, ad copy, audiences, and more.
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Marketing & Advertising
Demand-side Platforms Automate Ecommerce Ads
May 1, 2023 • Armando Roggio
Demand-side platforms enable merchants to scale advertising across multiple media types. It's an option for advertising on Google and Meta.
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Marketing & Advertising
13 Marketing Podcasts for Online Merchants
April 24, 2023 • Sig Ueland
There's no shortage of educational and entertaining podcasts for ecommerce owners and operators. Here are our picks for shows that are marketing-focused.
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Social Media
YouTube Shorts Are an Underpriced Opportunity
April 23, 2023 • Samantha Collier
Entrepreneur Gary V called YouTube Shorts an "underpriced" marketing channel. Here's our overview, with examples and promotion options.
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Social Media
A Hunger to Learn Drives Paid Social Success
April 21, 2023 • Eric Bandholz
Andrew Foxwell launched his agency in 2012, focusing on social media advertising. Amid nonstop industry change, Foxwell concludes successful marketers must adopt a learning mindset.
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Marketing & Advertising
5 Reasons Retail Media Ads Fail
April 17, 2023 • Armando Roggio
Advertising on retailers' websites is among the fastest-growing marketing options for merchants. But success can be elusive.
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Influencers & Affiliates
Pro Boxer Pivots to CBD Wellness
April 14, 2023 • Eric Bandholz
Mike Lee was once a 12-0 professional boxer who fought for a world title. Then anxiety and injuries took a toll. Soul, his CBD brand, is the result.
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Email Marketing
‘Sniper Links’ Boost Email Subscriptions
April 10, 2023 • Armando Roggio
So-called "sniper links" appear instantly after submitting an email signup form and connect directly to the subscriber's email client.
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Google Ads
Using Google Ads for Full-funnel Marketing
April 9, 2023 • Matthew Umbro
Full-funnel marketing introduces prospects to a brand and ultimately converts them to customers. Here's how to do it using Google Ads.
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Content Marketing
Humor Lures Customers for Balls.co
April 7, 2023 • Eric Bandholz
Kevin Williams is a no-nonsense investor who ended up owning and running a seller of grooming supplies for male private parts. Here's his story.
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Social Media
Can Mastodon Help Merchants?
April 6, 2023 • Samantha Collier
Mastodon's userbase is tiny compared to Twitter's. But its features are compelling and worth testing.
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Content Marketing
5 Content Marketing Ideas for May 2023
April 2, 2023 • Armando Roggio
This installment of our long-running series includes content ideas addressing Mother's Day, recommendations, fitness, King Charles, and money-saving tips.
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Google Ads
Amid Headwinds, SpyGuy Doubles Down
March 24, 2023 • Eric Bandholz
Allen Walton has overcome a Google Ads ban, rising competition, personal setbacks, and more.
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Content Marketing
21 AI Tools for Marketers
March 22, 2023 • Samantha Collier
Marketers enjoy an ever-expanding choice of artificial intelligence-driven tools to optimize ad performance, generate content, enhance images, monitor competitors, and more.
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Marketing & Advertising
Retail Media Should be Data Thrifty
March 20, 2023 • Armando Roggio
The continued growth of advertising on retail websites and marketplaces depends on how those platforms collect and use data. Will they choose frugality or gluttony?
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Content Marketing
CopySmiths Founder on AI Writing Tools
March 17, 2023 • Eric Bandholz
Katrina McKinnon was once wary of artificial intelligence-powered writing tools. Now she embraces them. She sees a coming sea change, with many opportunities for storytellers.
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Email Marketing
AI for Email Marketing
March 16, 2023 • Carlos Vega
Artificial intelligence can streamline an email marketing program. But it's the human element that drives performance.
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Email Marketing
Study: Klaviyo, Text Messaging Drive DTC Ecommerce
March 14, 2023 • Armando Roggio
We researched how 50 direct-to-consumer ecommerce brands deploy email marketing. Most used Klaviyo and most solicited mobile phone numbers.
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Social Media
18 Social Media Management Tools for 2023
March 13, 2023 • Sig Ueland
There's no shortage of sophisticated and affordable social media management tools. Our all-new update is a rundown of leading providers — describing features, integrated platforms, and more.
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Marketing & Advertising
Unsure of Brand Ads? Just Do It
March 12, 2023 • Armando Roggio
In a data-driven, pay-per-click age, brand advertising is seemingly a lost art. But it's arguably the most important type of promotion. Ask Nike.
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Influencers & Affiliates
The Rise of De-influencers
March 8, 2023 • Samantha Collier
De-influencers address consumers' desire for authenticity and transparency. It's the anecdote to over-the-top marketing pitches.
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Google Ads
Google Ads Improves Automated Assets, Acquisition, More
March 7, 2023 • Matthew Umbro
Recent changes to Google Ads enhance flexibility and streamline navigation. Improvements address automatically created assets, customer acquisition, and interface design.
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Content Marketing
20 WordPress Plugins to Manage a Blog
March 6, 2023 • Sig Ueland
An active blog can attract, convert, and retain ecommerce customers. Here's our all-new update of WordPress blog tools to make the job easier and more effective.
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Content Marketing
5 Content Marketing Ideas for April 2023
March 5, 2023 • Armando Roggio
Since 2014 we've published a monthly series of content marketing ideas. This installment focuses on articles and videos with April-holiday themes.
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Influencers & Affiliates
How Affiliates Address Google’s Product Review Updates
February 27, 2023 • Ann Smarty
Affiliates sometimes post less-than-helpful reviews of the products they're promoting to garner organic search traffic. Google is cracking down.
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Social Media
Is Reddit Open for Business?
February 23, 2023 • Samantha Collier
The new "Reddit for Business" ad offerings can help merchants reach target audiences. But beware: Reddit is not for the fainted-hearted.
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Google Ads
Updates to Performance Max Improve Transparency
February 14, 2023 • Matthew Umbro
Google's Performance Max campaigns run on auto-pilot, allowing little control or transparency to advertisers. With three recent updates, that grip is loosening a bit.
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Social Media
16 LinkedIn Groups for Entrepreneurs
February 13, 2023 • Sig Ueland
LinkedIn hosts a whopping 2.4 million groups. Entrepreneurs have many to choose from for advice, networking, support, and more.
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Content Marketing
6 Daily Videos Drive DTC Sword Seller
February 9, 2023 • Eric Bandholz
Mini Katana is a direct-to-consumer seller of Samurai-themed letter openers, swords, and related accessories. Just two years old, the business produces a whopping six videos every day. That's 3,000 videos to date.
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Social Media
8 TikTok Content Ideas for Merchants
February 9, 2023 • Samantha Collier
TikTok is much more than teens and dance videos. Users represent seemingly every demographic and interest. It's an opportunity for merchants and brands to connect with their audiences.