Page 10 – Practical Ecommerce

Category

Google Ads
Google’s AI Max Ads Hone Search Intent

May 11, 2025 • Matthew Umbro

"AI Max for Search," Google Ads new campaign type, aims to understand searchers' intentions beyond keywords.
Business
Gentleman’s Gazette Thrives on YouTube

May 9, 2025 • Eric Bandholz

"Ten years from now, someone can still benefit from a video we produce today," says founder Raphael Schneider.
Platforms & Apps
New Ecommerce Tools: May 8, 2025

May 8, 2025 • Sig Ueland

This week: updates on agentic AI commerce, mobile wallets, B2B transactions, one-click checkout, application hosting, AI-powered promotions, and enterprise-ready fulfillment.
Content Marketing
5 Content Marketing Ideas for June 2025

May 7, 2025 • Armando Roggio

Our content ideas for June focus on driving sales for Father's Day, a top retail opportunity.
Schools & Resources
Books on Tariffs and Trade Wars

May 6, 2025 • Jean Gazis

Ten books by academics, regulators, journalists, and executives unravel international trade and tariffs and their affect on businesses and consumers.
Platforms & Apps
Get Your Products on ChatGPT Shopping

May 5, 2025 • Ann Smarty

ChatGPT recommends products directly in search results for prompts with clear purchase intent.
Amazon & Marketplaces
Sell on Amazon without GTINs or UPCs

May 4, 2025 • Armando Roggio

Marketplace items require some form of a product identifier unless exempted by Amazon.
Business
Craft Whiskeys, Home Delivered

May 2, 2025 • Eric Bandholz

For $60, Bob DeMars's company will ship four craft-distilled whiskey samples, unmarked, with a tasting glass. Recipients can then guess the whiskey type, age, and proof as a game.
Platforms & Apps
New Ecommerce Tools: May 1, 2025

May 1, 2025 • Sig Ueland

This week: ChatGPT (shopping), BigCommerce (B2B portal), PayPal (programmatic ads), eBay (Klarna partnership), WooCommerce (Affirm partnership), Caro Holdings (AI customer service), and more.
Customer Retention
Why Your Loyalty Program Isn’t Working

April 30, 2025 • Vonnie Williams

Done well, loyalty programs focus on psychological impact and behavioral science — not discounts alone.
SEO
How to Track Visibility in GenAI Platforms

April 29, 2025 • Ann Smarty

How can brands evaluate their inclusion in generative AI answers? Three tools are attempting to fill the need.
Platforms & Apps
Multiple Stores, 1 Backend: Pros and Cons

April 28, 2025 • Anna Kayfitz

Combining storefronts into a single backend centralizes the data and streamlines oversight. But it comes with costs.
Platforms & Apps
ChatGPT Shopping Is Coming

April 27, 2025 • Armando Roggio

ChatGPT's JavaScript now includes Shopify variable names, fueling speculation of an AI-powered shopping launch.
Business
From Model to Menswear Founder

April 25, 2025 • Eric Bandholz

Weston Bouchér developed expertise in brands, fabrics, and style during his decade-long career as an apparel and lifestyle model.
Platforms & Apps
New Ecommerce Tools: April 24, 2025

April 24, 2025 • Sig Ueland

This week: new tools from Spur (testing), ShipBob (order fulfillment), Lili (financial tools), RedTrack (media buying), BlueSnap (payments), Captiv8 (influencers), Bringg (delivery), and more.
Google Ads
SMB Ads Unchanged by Google Antitrust Ruling

April 23, 2025 • Armando Roggio

Despite the hubbub, the recent federal court decision will have a minimal advertising impact on smaller brands for three reasons.
Link Building
How to Earn Backlinks as a Quoted Expert

April 21, 2025 • Ann Smarty

Being quoted in reputable publications drives backlinks and topical authority as an entity.
Business
Temu and Shein Cut U.S. Advertising

April 20, 2025 • Armando Roggio

Assuming Temu's and Shein's actions foretell a lesser U.S. role, a question now is, "Who benefits?"
Finance
Ecommerce Investor on Turnaround Tactics

April 18, 2025 • Eric Bandholz

To Mehtab Bhogal, buying distressed companies is like salvaging a crashed car. "What are the parts worth?" he asks.
Platforms & Apps
New Ecommerce Tools: April 17, 2025

April 17, 2025 • Sig Ueland

This week: tariff reduction tools, influencer marketing, installment payments, shipping, logistics platforms, and AI for customer service.
Email & Text Marketing
Rethink Your Email Sunset Policy

April 16, 2025 • Vonnie Williams

A nuanced strategy for suppressing subscribers recognizes attribution is messy and engagement signals are fuzzy.
Schools & Resources
Spring Books on B2B, Nvidia, Bill Gates, More

April 15, 2025 • Jean Gazis

These seven new and upcoming titles range from practical advice to lessons learned by brilliant business leaders.
Analytics & Data
How to Track ChatGPT Traffic in GA4

April 14, 2025 • Ann Smarty

Traffic from ChatGPT is low volume but often the most engaging referral source, even more than organic search.
Marketing & Advertising
Another Privacy Pivot in Ad Targeting

April 13, 2025 • Armando Roggio

Ad targeting, having shifted to individuals, is returning to content-focused.
Influencers & Affiliates
A Playbook for Influencer Marketing

April 11, 2025 • Eric Bandholz

Josh Durham, a seasoned marketer, shares the essentials for scalable, high-performing influencer programs.
Platforms & Apps
The Real Test of Unified Commerce

April 10, 2025 • Armando Roggio

Combining multiple commerce systems for a unified view of customers and products seems compelling. Do the benefits justify the cost?
Platforms & Apps
New Ecommerce Tools: April 10, 2025

April 10, 2025 • Sig Ueland

This week's installment covers new rollouts from Amazon, PayPal, Doola, Appriss Retail, DHL, Temu, Visa, Spire, Best Buy, Trustfull, Blackhawk Networks, and more.
Keyword Research
How Keywords Drive Helpful Content

April 8, 2025 • Ann Smarty

Keywords no longer guarantee traffic, but they do reveal prospects' needs.
Google Ads
Google Ads Recommendations Worth Doing

April 7, 2025 • Matthew Umbro

Some recommendations from Google Ads can improve performance. Others, not so much.
Platforms & Apps
How to Change a Domain Name in Shopify

April 6, 2025 • Armando Roggio

A change in products or focus could require a store to change its internet address.