Page 175 – Practical Ecommerce

Category

Cross-border Selling
6 Tips for Selling on Marketplaces this Holiday Season

September 5, 2013 • Armando Roggio

Marketplaces like eBay, Rakuten, and Amazon attract millions of eager shoppers during the holiday season. Online retailers, even small ones, can post products to these marketplaces and earn many additional ...
Business
The Commerce EvRolution, Part 3: Smaller Merchants

September 4, 2013 • Dale Traxler

Editor’s note: This is “Part 3″ of a three-part series on how the mobile revolution is affecting ecommerce. “Part 1: Shopping Trends” and “Part 2: Channel Trends” we published previously. In ...
Business
‘Ecom Hell’ Author on Starting an Ecommerce Business

September 4, 2013 • PEC Staff

For prospective merchants that think starting an ecommerce business is easy, Shirley Tan disagrees. She has the experience to disagree, having founded her first ecommerce site in the 1990s, which ...
Google Ads
5 Pay-per-click Filters to Avoid Drowning in Data

September 3, 2013 • Matthew Umbro

The amount of data available to pay-per-click advertisers can seem overwhelming. Advertisers have to find the optimizations that will make the most impact, as many won’t move the needle one ...
Marketing & Advertising
4 Facts about Mobile Commerce

September 3, 2013 • Armando Roggio

Shoppers are using smartphones and tablets to make purchases and research products and prices before making a purchase, meaning that mobile may be an important channel for both earning sales ...
Business
The Commerce EvRolution, Part 2: Channel Trends

August 30, 2013 • Dale Traxler

In my previous article, I introduced the term "EvRolution," where mobile devices and applications are revolutionizing commerce. Retailers are rapidly evolving their strategies and technologies to keep up with the shift in consumer shopping and buying.
Business
August 2013 Top 10: Our Most Popular Posts

August 30, 2013 • PEC Staff

Each month we compile a list of the 10 most popular articles we published that month, based on the number of page views. Here are our ten most popular articles ...
Social Media
SEO: 5 Reasons Not to Ignore Google+

August 30, 2013 • Jill Kocher Brown

Two years ago when Google+ launched, I had high hopes for its value as a marketing platform to rival Facebook and Twitter. Read my enthusiastic missal, “Google+: The Beginning of ...
Analytics & Data
Using Google Analytics for Lead-generation Tracking

August 29, 2013 • Kevin Webster

If your lead-generation website is supported by paid advertising, it's important to attach a value to each lead. In other words, to turn web analytics into a decision-making machine, as opposed to simply a visitor counter, you have to tell Google Analytics what your leads are worth to you.
Business
Improving Customer Service with Big Data

August 29, 2013 • Gagan Mehra

Customer service is key for ecommerce businesses. If retailers could improve customer service while also reducing its cost, they would likely do it. Big data can help achieve this goal ...
Marketing & Advertising
2013 Holiday Ecommerce Preparedness Checklist

August 29, 2013 • Armando Roggio

Online Christmas sales should top $50 billion in the United States in 2013, according to some estimates. To get your store’s fair share, be certain that your ecommerce website is ...
Product Pages
5 Ways to Add Personality to Your Product Descriptions

August 28, 2013 • Jerry Jao

If you’re doing business online, chances are you know other companies selling similar, if not identical items. With that in mind, how can you differentiate your products from those of the ...
Business
4 Reasons to Think About Brand

August 28, 2013 • Armando Roggio

Developing a brand for a small ecommerce store may help otherwise hurried and busy entrepreneurs and managers do a better job of managing the business, engaging customers and potential customers,
Business
The Commerce EvRolution, Part 1: Shopping Trends

August 27, 2013 • Dale Traxler

Did I just make up a word, EvRolution? Why not. Technologists and marketers have been doing it for years. We’ve come up with ecommerce, m-commerce, and t-commerce to describe online ...
Analytics & Data
Google Analytics: Site Search and Capital Letters

August 27, 2013 • Tim Wilson

The site search functionality on a website is a powerful source of information about what users are looking for. It’s the place where visitors actually use their keyboard to tell ...
Email & Text Marketing
Email Marketing for the Holidays, Part 1: Preparation

August 26, 2013 • Carolyn Nye

Editor’s Note: This is “Part 1” of a two-part series on using email for holiday marketing. “Part 2: Implementation” we published subsequently. Ecommerce merchants are increasingly promoting holiday-specific products earlier, to ...
Photography & Video
15 Video Tutorials for Product Photography

August 26, 2013 • Sig Ueland

You can produce professional-looking product photos without having to hire a professional photographer. By following simple instructions from online video tutorials, you can create rich product images for very little ...
Marketing & Advertising
10 SEO Tips for Interior Designers

August 25, 2013 • Chris Silver Smith

Search engine optimization for interior decorators is challenging, particularly in larger markets where there can be hundreds of businesses vying to appear on Google's first page and in the "7-pack" of business listings. Designers often have limited time for online marketing, working seemingly around the clock to design spaces, meet with clients, and oversee contractors.
Business > Merchant Voice
Content is King and Time is Your Queen

August 23, 2013 • Jamie Salvatori

In your business, you must focus on two things: content and time. They are both equally important and inextricably intertwined. Great content will never go out of style. Seriously, there’s a ...
Google Ads
Google Offers Paid and Organic Search Report

August 23, 2013 • Jill Kocher Brown

Paid and organic search work better together. Because searchers inherently trust that search engines are recommending the best pages in search results, when brands rank well in both paid and ...
Conversion
6 Ways to Encourage User Generated Content

August 23, 2013 • Armando Roggio

User submitted content like product reviews, guest blog posts, and rich media provide online retailers with excellent and marketable resources that might boost site traffic and encourage additional sales. When online ...
Payments
Latest Court Decision on Debit Card Processing Fees

August 22, 2013 • Phil Hinke

On July 31, 2013 U.S. District Judge Richard Leon sided with retailers and rejected the debit interchange rate cap set by Federal Reserve under the Durbin Amendment in 2011. The ...
Marketing & Advertising
10 Great Ecommerce Ideas for August 2013

August 22, 2013 • PEC Staff

Practical Ecommerce periodically asks industry insiders to share a great, innovative idea that could help an ecommerce company. Here’s what ten of them had to say for the August 2013
Photography & Video
Mobile Image Recognition to Revolutionize Ecommerce?

August 21, 2013 • Armando Roggio

Mobile image recognition technology identifies objects like shoes, handbags, and golf clubs in images, videos, or directly through a tablet or smartphone’s image sensor. The technology may make a new ...
Social Media
Using Owned, Paid, and Earned Media — on Facebook

August 21, 2013 • Paul Chaney

Social media has redefined the way retailers market products. Direct response advertising is still useful, but it is now accompanied by an ever-increasing emphasis on content creation and word-of-mouth, which ...
Marketing & Advertising
Google Dynamic Remarketing in 8 Steps

August 20, 2013 • Mary Weinstein

Remarketing ads typically have a lower cost per acquisition, a higher click rate, and higher conversions than other forms of advertising. Google recently launched dynamic remarketing, where product names and ...
Social Media
10 Brands on Vine

August 20, 2013 • Sig Ueland

Vine is Twitter’s video sharing app that allows users to record six-second looping videos on their iOS or Android smartphones. Many brands have embraced Vine as a fun tool to ...
Business
Lessons Learned: Entrepreneur not Resting on his Bed Linens

August 19, 2013 • Elizabeth Hollingsworth

Unlike many entrepreneurs, Gabriel Luis does not have parents who own a business. His mother is a bank manager and his father is a mail courier. But Luis was born ...
Marketing & Advertising
9 Back-to-school Tips to Increase Sales

August 19, 2013 • Jerry Jao

Fortunately for ecommerce businesses, many back-to-school shoppers this year will shop online. According to a recent PriceGrabber survey, when asked where they would shop for back-to-school items, respondents selected discount stores ...
Business
10 Things I Would Do Differently in my Ecommerce Business

August 16, 2013 • Dale Traxler

After I sold my business last year, I wrote a series of articles on the importance of developing an ecommerce strategy. I’ve written over 70 articles since then, addressing best ...