Page 98 – Practical Ecommerce

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Platforms & Apps
Ecommerce Product Releases: July 17, 2018

July 17, 2018 • Sig Ueland

Here is a list of product releases and updates for mid-July from companies that offer services to online merchants. There are updates on visual search, personalized checkout, last-mile delivery, mobile ...
B2B
3 Reasons Why B2B Ecommerce Projects Fail

July 16, 2018 • Lori McDonald

Business-to-business ecommerce projects range from changing an entire platform to adding features and improvements to the current one. Unfortunately, failed B2B ecommerce projects are common. In this post, I'll address three reasons for the failures and how to avoid them.
Payments
7 Apps and Readers for Mobile Credit Card Processing

July 16, 2018 • Sig Ueland

With credit card apps and readers, merchants can sell to customers at events, pop-up shops, or wherever they meet-up. Here is a list of apps and readers for mobile credit card ...
Cross-border Selling
Cash on Delivery Dominates Indian Ecommerce

July 13, 2018 • Manish Dudharejia

Ecommerce in India remains heavily dependent on the cash-on-delivery mode of payment — more than 50 percent of transactions. In this post, I'll address why Indian shoppers continue this traditional payment route.
Amazon & Marketplaces > Merchant Voice
Using Amazon to wind down a retail business

July 13, 2018 • Richard Stubbings

There are many blogs on how to improve sales on Amazon. In this post, I’ll address the opposite: how to wind down and stop selling on Amazon entirely. It is becoming ...
Business
15 Common Mistakes of Fashion and Lifestyle Merchants

July 12, 2018 • Viktoria Kanevsky

The failure rate for startup businesses in the U.S. is roughly 80 percent. As a consultant and former employee for fashion and lifestyle businesses, I can point to frequent missteps that lead to business failure. In this post, I'll list 15 common mistakes of small and large companies, in my experience.
Marketing & Advertising
Getting Started with Marketing Automation (for Ecommerce)

July 11, 2018 • Anna Kayfitz

Marketing automation is the process of using software to manage repetitive marketing tasks. Examples include automated emails based on a user’s action and automated social media posts. Offering relevant cross-sells ...
Business
Looking to Sell Your Business? Here’s What Buyers Seek

July 11, 2018 • Adam Lean

You’ve decided to sell your business. Buyers view your business as an investment. They are most interested in cash flow. Here are four actions to boost the cash flow of your business.
SEO
How to Attract Clicks on a Search Engine Results Page

July 10, 2018 • Armando Roggio

You’ve done the technical search engine optimization steps. You’ve worked hard to create useful, even authoritative content that answers common questions — keyword queries — for your industry. You’ve earned ...
Conversion
7 Ways to Address Concerns of Online Shoppers

July 10, 2018 • Marcia Yudkin

Even for an ordinary, inexpensive item, it’s astounding how many uncertainties can come up from online shoppers. If you tried to address every single worry or question in a product description, it would quickly become bloated and unmanageable. Instead, refer shoppers to secondary content, such as the following seven options.
Technical SEO
SEO: Shaving Seconds Off Page Speed

July 9, 2018 • Jill Kocher Brown

For customers, site speed matters. For search engines, site speed impacts organic rankings. With its mobile Speed Update rolling out now, Google is applying site speed to mobile search results ...
Analytics & Data
Creating (Free) A/B Tests in Google Optimize

July 9, 2018 • Morgan Jones

Executing a successful A/B test is easier said than done. The learning curve can be steep. Measuring the outcome can be confusing. Google Optimize aims to address these difficulties in ...
Product Pages
5 Ways to Focus on Product Benefits for Increased Conversions

July 6, 2018 • Pamela Hazelton

Detailed product descriptions are crucial to converting the highest number of shoppers. That doesn’t always mean, though, they should be front and center. The average shopper wants to know more ...
Business > Merchant Voice
4 ecommerce-related businesses to start right now

July 5, 2018 • Peter Keller

I’m often approached by many would-be entrepreneurs who want to start a business as soon as possible. They are usually in their early 20s, living in the U.S., and working a job where they are unfulfilled and (possibly) underpaid. In this post, I'll offer four low-risk ways to start a side hustle that can grow into a full-time business.
Social Media
See Competitors’ Ads on Facebook and Twitter

July 4, 2018 • Robert Brady

Anyone can now see what ads are being run by a Facebook page and what tweets are being promoted by a Twitter account. This is hugely helpful competitive intelligence for ...
On-page SEO
SEO: How to Drive Traffic to a New Ecommerce Site

July 3, 2018 • Hamlet Batista

Larger companies can typically hire or retain competent assistance to help with search engine optimization. But smaller businesses often have to do it themselves, especially when those businesses are new. In ...
Content Marketing
5 Content Marketing Ideas for August 2018

July 3, 2018 • Armando Roggio

There is something magical about content. Articles, video, and interactive web pages can engage potential customers and build trust and a sense of reciprocity. Content marketing is the act of creating,
Platforms & Apps
Ecommerce Product Releases: July 2, 2018

July 2, 2018 • Sig Ueland

Here is a list of product releases and updates for late June from companies that offer services to online merchants. There are updates on personalized shopping, fintech, subscription groups, sponsoring ...
Amazon & Marketplaces
Are Amazon’s Private Label Brands a Trend for Other Merchants?

July 2, 2018 • Armando Roggio

Amazon has made significant investments in its own private label brands, such as diapers, dog food, and paper towels. The company’s private label strategy may be indicative of a burgeoning ...
Schools & Resources
12 New Ecommerce Books for Summer 2018

July 1, 2018 • Sig Ueland

Here’s a new batch of ecommerce books to add to your summer reading list. There are titles on digital marketing, customer experience, Instagram, content marketing, branding, and building a side ...
Business
June 2018 Top 10: Our Most Popular Posts

June 30, 2018 • PEC Staff

What follows are the most popular articles that we published in June 2018. Articles published earlier in the month are more likely to make the list than later ones. 15 Tools ...
Content Marketing
9 Ways to Break Your SEO Writer’s Block

June 29, 2018 • Jill Kocher Brown

Contextual relevance is one of the primary elements that determines search rankings. But relevance requires words, and words require inspiration. As search engine marketers, we have access to many resources to overcome writer’s block. Here are nine of my favorites.
Marketing & Advertising
Google’s Smart Campaigns May Help Small Brick-and-click Retailers

June 28, 2018 • Armando Roggio

Google’s new “Smart campaigns” is the first advertising product under the new Google Ads brand. Smart campaigns use machine-learning algorithms to help small businesses become more successful online advertisers. The tool ...
Business
Sales Tax Pro on Impact of Supreme Court’s Wayfair Decision

June 28, 2018 • Kerry Murdock

For roughly 200 years, the U.S. Supreme Court has resolved disputes arising from companies selling products across state borders. A notable case occurred in 1992 when the state of North Dakota ...
Cross-border Selling > Merchant Voice
How to sell alcohol online in Russia (or not)

June 27, 2018 • Maksim Komonov

The most popular niche for online Russian buyers is apparel and footwear. That is according to East-West Digital News, which covers technology and innovation in Central and Eastern Europe. But ...
Schools & Resources
Reading List: Al Keck, Founder of Infinity Nation

June 27, 2018 • PEC Staff

“Reading List” is our occasional series where we ask ecommerce professionals to name some of their favorite books and blogs. For this installment, we corresponded with Al Keck, founder and ...
Code
Protecting Your Store from Cross-site Scripting Attacks

June 26, 2018 • Eric Davis

Security is vital for every ecommerce site. A breach of customers’ payment data or personal information could kill a business. But an ecommerce site has other security risks, too. A common ...
SEO
SEO: How to Win against Giant Competitors

June 26, 2018 • Hamlet Batista

Why is it so difficult to rank for highly competitive keywords? I'm often asked about this topic. Can a small company with a limited budget compete on such popular search terms as "fashion," "shoes," and "jewelry"? I'll address that question in this article.
Business
7 Lessons from Confucius for Ecommerce Businesses

June 25, 2018 • Armando Roggio

Wisdom, personal or corporate, has not changed much in 2,500 years, or so it would seem. Confucius, the ancient Chinese philosopher and politician, has much to teach us about operating ...
Analytics & Data
17 Resources for GDPR Compliance

June 25, 2018 • Sig Ueland

The General Data Protection Regulation is now in effect. For website owners worldwide, compliance with GDPR seems daunting. Luckily, there are plenty of resources to help. Here is a list of ...