Page 97 – Practical Ecommerce

Category

Link Building
SEO Broken Link Building as a Content Marketing Strategy

August 14, 2018 • Armando Roggio

A popular link-building tactic is also an excellent way to identify content marketing topics. When combined, broken link building and content marketing could generate traffic for your site and provide ...
Business
Moz Founder Rand Fishkin on New Book, New Company

August 13, 2018 • Kerry Murdock

Rand Fishkin founded Moz in 2001 as a blog, calling it SEOmoz. It became an industry beacon. He left Moz earlier this year. His new book is a transparent view of running that company. I spoke with Fishkin last week about the book, leaving Moz, and his new venture, SparkToro.
Social Media
9 Tools to Sell Products on Instagram

August 13, 2018 • Sig Ueland

Instagram offers companies the opportunity to showcase physical products to many engaged followers. And with the right tools, businesses can make those product images shoppable. Here’s a list of tools to sell products on Instagram.
Cross-border Selling
3 Tips for Selling Products Online in India

August 12, 2018 • Manish Dudharejia

Ecommerce is developing rapidly in India. The increasing penetration of smartphones and mobile data, along with the rise in digital literacy, has led to an influx of investment in ecommerce startups. For merchants interested in entering the Indian ecommerce market, here are three tips.
Analytics & Data
Case Study: Data Analysis Increases Profit for Manufacturer

August 9, 2018 • Anna Kayfitz

My firm is frequently engaged by companies to analyze data. In one example, a manufacturer asked us to analyze sales data for customers, products, and regions to determine where to focus its marketing efforts. In this post, I'll describe that engagement its end result.
Conversion
6 Misconceptions about Negative Reviews

August 8, 2018 • Marcia Yudkin

Ecommerce merchants sometimes manage their online reviews out of fear. Doesn’t it make sense to remove wacky, blistering or biased reviews? Instead, consider these six perspectives on commonly held beliefs about how reviews function and influence shoppers.
Business > Merchant Voice
Lessons from Ikea’s negative reviews

August 8, 2018 • Richard Stubbings

Those of us who sell on Amazon tend to believe that reviews are all important and that negative reviews can dampen sales, in part, because Amazon likely includes an element ...
Marketing & Advertising
Little-known Holidays Can Boost Traffic and Sales

August 7, 2018 • Pamela Hazelton

There are more than 1,500 national days, weeks, and months, and savvy marketers know how to take advantage of them. Online stores can harness the power of national days by educating customers and promoting purchases.
Google Ads
3 Mistakes to Avoid on the Google Display Network

August 7, 2018 • Robert Brady

The Google Display Network has the potential to generate massive traffic. It’s a powerful opportunity for any advertiser. But it can cause powerful harm when mistakes occur. Here are three dangers of advertising on the GDN and how you can avoid them.
Content Marketing
5 Content Marketing Ideas for September 2018

August 6, 2018 • Armando Roggio

From celebrating the contributions of Hispanic Americans to talking like a pirate, September 2018 is full of opportunities to create engaging content that could drive traffic to your website and ...
Business > Merchant Voice
The ‘why’ of my company

August 5, 2018 • Peter Keller

Here's the story of FringeSport's why and how it has evolved. When I started Fringe, my why was focused on me. I desired to assist customers, but, really, I wanted something. I wanted to start a business so that I could be an entrepreneur.
Technical SEO
SEO: 7 Reasons Your Site’s Indexation Is Down

August 3, 2018 • Jill Kocher Brown

Without indexation, there is no possibility of ranking in natural search results. When indexation numbers drop, there are a handful of potential reasons. Site Speed Increasingly, slower site speeds are masquerading as ...
Platforms & Apps
Ecommerce Product Releases: August 2, 2018

August 2, 2018 • Sig Ueland

Here is a list of product releases and updates for late July from companies that offer services to online merchants. There are updates on video search and listings, shipping, tax collection, and small business financing.
Finance
Why Wall Street Loves Amazon, Not Facebook

August 2, 2018 • Marcia Kaplan

Wall Street has always been kind to Amazon, waiting patiently for many years for the company to become profitable. Facebook used to be a Wall Street favorite but never to the same extent as Amazon. Facebook's second quarter financial results were not what rattled analysts.
Amazon & Marketplaces
Growing a Business on Amazon — and Beyond

August 1, 2018 • Phil Masiello

Success on Amazon requires work, effort, and time. Don't believe the get-rich-quick peddlers. If they were as successful as they claim, they wouldn't be selling you their secrets.
Business
July 2018 Top 10: Our Most Popular Posts

July 31, 2018 • PEC Staff

What follows are the most popular articles that we published in July 2018. Articles published earlier in the month are more likely to make the list than later ones. 58 Leading ...
Content Marketing
Low-cost Content Marketing for Fashion Merchants

July 31, 2018 • Viktoria Kanevsky

Content is an essential part of an overall marketing strategy for online merchants, including those in the fashion industry. But most smaller fashion retailers don’t typically have the budget for a professional content strategist. In this post, I'll describe an affordable content marketing strategy that works for my clients, industry leaders, and me.
Analytics & Data
Google Analytics: Dissecting Bounce Rates for Ecommerce

July 30, 2018 • Morgan Jones

There are many metrics in Google Analytics. The bounce rate is among the most prominent, but it’s also among the most misunderstood. In this post, I will address the bounce ...
Social Media
Instagram: The Ad Channel Your Parents Aren’t On (Yet)

July 29, 2018 • Michael Stancil

It’s hard to believe Facebook is no longer the cool network. Instagram and Snapchat appeal to the younger crowd. The process for advertising on Instagram is the essentially the same as on Facebook.
SEO Tools
Search Console Is the Gateway to Google’s SEO Data

July 27, 2018 • Jill Kocher Brown

Search Console is Google’s way of communicating with webmasters and search engine optimization professionals about the status of their site within its search results. If you want more information about your site’s natural search performance, Google gives it to you.
B2B
4 Expectations of B2B Ecommerce Customers

July 26, 2018 • Shawn Arnold

It’s easy to fall into the trap of assuming that a compelling B2C experience will be sufficient for B2B users. For me, it took sitting face-to-face with 50 B2B customers and learning what really matters to them. In this post, I'll share what I discovered.
Cross-border Selling
How the Trade War Affects Ecommerce and the U.S. Economy

July 25, 2018 • Marcia Kaplan

On July 6 the United States placed tariffs on trading partners around the world. The European Union, Canada, China, and Mexico have all implemented retaliatory tariffs on American goods. These tariffs concentrate on agricultural and food and beverage products. The effect on U.S. ecommerce merchants varies.
Cross-border Selling
DHL Executive on International Selling, Logistics

July 25, 2018 • Kerry Murdock

Selling across international borders can provide helpful revenue to merchants. But the complexity of laws, transit times, and delivery cost can be daunting. Dr. Eugene Laney is an authority on ...
Design & Dev Tools
27 Free Animation Tools for Design

July 23, 2018 • Sig Ueland

Animation can add design to a site, to enhance the experience of visitors. Here is a list of animation tools for design. There are plugins and libraries for simple transitions and effects, as well as platforms for complex animations. All of these tools are free.
Amazon & Marketplaces
58 Leading Online Marketplaces Worldwide

July 23, 2018 • Gagan Mehra

In this post, I will list all major worldwide marketplaces — B2C and B2B. I have categorized the marketplaces by their home continent.
Checkout Tactics
5 Things to Consider When Using Popovers

July 22, 2018 • Pamela Hazelton

Good popovers close automatically when the user clicks elsewhere on the page. Ideally, they are configured to appear based on a visitor’s actions. Using popovers and overlays can boost conversions, but there are things to consider when implementing them.
Amazon & Marketplaces
Amazon’s 2018 Prime Day Sets Record Despite Glitches

July 19, 2018 • Marcia Kaplan

Amazon’s 2018 Prime Day event got off to an inauspicious start at 3 p.m. Eastern time on July 16 when eager shoppers received error messages due to overwhelming site traffic.
Amazon & Marketplaces
One Click Retail Exec on Amazon’s Private Label Brands

July 19, 2018 • Armando Roggio

Amazon has made significant investments in its own private label brands, in areas such as diapers, dog food, and paper towels. The company’s private label strategy could be indicative of ...
Email & Text Marketing
3 Tools for Cleaning Email Addresses, to Improve Deliverability

July 18, 2018 • Carolyn Nye

Email marketers understand the importance of deliverable addresses. Deliverability is critical for conversions, and it impacts a sender’s reputation with ISPs, among other effects. But a clean subscription file requires ...
Link Building
SEO Link Building Tactics for Ecommerce Businesses

July 17, 2018 • Armando Roggio

Link building, the process of getting links from other websites, improves search engine rankings and traffic, ultimately generating more sales for your business. Link building is one of the tasks a ...