Page 99 – Practical Ecommerce

Category

Business
Lessons Learned: $15,000 Name Boosts SpyGuy.com

June 24, 2018 • Jennifer D. Meacham

SpyGuy.com sells security systems — hidden cameras, surveillance detectors, audio recorders. The company is located in Richardson, Texas, near Dallas. Allen Walton’s ecommerce site brings in roughly $1 million per year.
Keyword Research
SEO: Google Changes Keyword Planner for the Worse

June 22, 2018 • Jill Kocher Brown

The end is near for the Google Keyword Planner interface. The new user interface provides (mostly) the same data with (mostly) the same features. But some key differences will force search optimizers to change the way we think about and collect keyword research.
Fraud Prevention
3 Reminders about Online Payment Fraud in 2018

June 22, 2018 • Armando Roggio

At the global scale, online businesses and their customers suffer billions of dollars in fraud losses annually. There are some important things ecommerce businesses should keep in mind. Start with a ...
Checkout Tactics
8 Trust-building Tactics to Boost Ecommerce Conversions

June 21, 2018 • Pamela Hazelton

Much of the online growth is from Amazon, Walmart, and other big e-tailers. Smaller ecommerce sites have to work harder to stay relevant. The first step is winning consumers' trust. Trust is earned on many levels. It’s not a clear-cut process.
Analytics & Data
How to Migrate Data in an Ecommerce Replatform

June 20, 2018 • Anna Kayfitz

When switching to a new ecommerce platform, merchants often overlook one key component: the data. Most providers claim that the data migration is easy. But that is not always the case. In this article, I'll provide a data-migration checklist.
Cross-border Selling
Chinese Consumers Are Eager to Buy Foreign Goods

June 20, 2018 • Marcia Kaplan

China is the world’s largest ecommerce market. What is unique about Chinese cross-border ecommerce is that large amounts of transactions flow both ways. Chinese consumers are heavy buyers of foreign ...
Amazon & Marketplaces
The Real Benefit of Amazon Reviews

June 19, 2018 • Phil Masiello

I’m a longtime seller on Amazon’s marketplace. I also mentor many sellers and help brands to improve their marketplace sales. And I belong to various Amazon forums. The topic of ...
Business
10 Numbers Every Ecommerce Business Must Track

June 19, 2018 • Adam Lean

Most ecommerce storeowners are good at growing sales and streamlining operations. However, when it comes to improving how much cash the business generates they hope and pray that it all ...
Design & Dev Tools
22 Free Web Design Tools from Spring 2018

June 18, 2018 • Sig Ueland

Add value to your website by utilizing free resources from the design community. Here is a list of new web tools and design elements from spring 2018. There are designer ...
Email & Text Marketing
What to Include in Ecommerce Emails to Drive Performance

June 18, 2018 • Carolyn Nye

The biggest challenge in email marketing is getting recipients to open the message in the first place. Once they do that, the content will determine whether they click. In this ...
Platforms & Apps
Ecommerce Product Releases: June 17, 2018

June 17, 2018 • Sig Ueland

“Ecommerce Product Releases” is our twice-monthly rundown of new products, services, and collaborations that could assist merchants. In this installment, we’ve included updates on shoppable tags, digital training, product research ...
Technical SEO
SEO: Harnessing Facets to Drive the Meaty Torso

June 15, 2018 • Jill Kocher Brown

Natural search performance on ecommerce sites often suffers from an invisible problem: a missing torso. For search engine optimization, a “torso” describes keywords that drive too many searches to be called ...
Business
How to Land a Great Ecommerce Job

June 15, 2018 • Armando Roggio

There are many good reasons to work in ecommerce. Perhaps you’re attracted to the industry’s rapid growth. Or maybe you see ecommerce marketing or operations as a challenge — a ...
Social Media
Do-it-yourself Instagram Guide for Lifestyle Brands

June 14, 2018 • Viktoria Kanevsky

Instagram is a critical social network for fashion and lifestyle merchants, for two reasons. First is brand representation. Branding is how consumers perceive a company. Instagram is mainly visual — images ...
Business > Merchant Voice
What not to sell on an ecommerce site

June 14, 2018 • Richard Stubbings

There is no shortage of advice on what to sell on an ecommerce site. In this post, however, I will describe what not to sell. Ecommerce should be about making money.
Cross-border Selling
Africa: An Emerging Ecommerce Market with Many Challenges

June 13, 2018 • Marcia Kaplan

Africa has been a laggard in ecommerce for many reasons, including lack of internet access, poverty, a high rate of illiteracy, and logistical inefficiencies. Most of these problems persist but ...
Shipping & Fulfillment
How to (Clearly) Explain Shipping and Return Policies

June 13, 2018 • Marcia Yudkin

Ideally, a shopper comes to your site, finds a product she wants to buy, puts it in her cart, and then completes the purchase. Near the end of that process,
Design & Development
70 Leading Retailers’ Lighthouse Scores Revealed

June 12, 2018 • Armando Roggio

Online retailers need to improve site performance and accessibility but they are optimized for search engines based on an audit of 70 recognizable retail websites. On June 9 and 10, 2018,
SEO
SEO: Driving Cross-functional Projects

June 12, 2018 • Jill Kocher Brown

Search engine optimization often requires planning and implementation from cross-functional teams. For example, what initially seems to be a simple request to modify the header navigation may actually result in ...
Design & Dev Tools
15 Tools for Animation

June 11, 2018 • Sig Ueland

If you’re interested in creating content to promote your product or service, think about making a cartoon. Producing animation has several advantages over live video. You won’t need a physical ...
Amazon & Marketplaces
What the Walmart-Flipkart Deal Means for India

June 11, 2018 • Manish Dudharejia

The Indian ecommerce market is growing quickly thanks to smartphone penetration and fast internet. Overall ecommerce revenue in India is projected to reach $64 billion by 2020 from $38.5 billion ...
Staffing
How to Find (Great) Ecommerce Employees

June 10, 2018 • Armando Roggio

You’re hiring. Your ecommerce operation is growing. You need help. But how do you find that just-right person for your company? I recently had hiring opportunities. I added five roles to ...
Analytics & Data
Tips to Track Content Marketing Performance

June 8, 2018 • Anna Kayfitz

Content marketing can attract customers, build brand loyalty, and create overall engagement. But how do marketers know if their content — blog articles, videos, social posts — archives those goals?
B2B
8 Approaches to B2B Dealer Locators

June 7, 2018 • Lori McDonald

Business-to-business companies frequently sell products through dealers. But it’s not always obvious to would-be customers how to locate a dealer, to inquire. In this post, I’ll review eight examples of ...
Customer Service
Answer 6 Questions on an Ecommerce ‘About’ Page

June 6, 2018 • Pamela Hazelton

Every website needs an “about” page. This is where visitors meet the company and learn why it’s in business. An about page instills trust. An effective about page is more than ...
Fraud Prevention
Retailers (including Amazon) Crack Down on Return Fraud

June 6, 2018 • Marcia Kaplan

Ecommerce customers value a lenient and free return process. The most successful online and omnichannel merchants have been willing to accommodate those wishes. Until recently. A survey by the National Retail ...
Business > Merchant Voice
Magento sold, again

June 5, 2018 • Richard Stubbings

With the acquisition by Adobe, the future of Magento is raising questions. Magento merchants naturally wonder whether Adobe will support the open source version and, indeed, if it will remain free.
Google Ads
Report: Internet Trends Favor Amazon, Mobile, Social

June 5, 2018 • Robert Brady

On May 30, Mary Meeker of Kleiner Perkins Caufield & Byers, the venture capital firm, delivered her “Internet Trends 2018” report at the Code Conference in Rancho Palos Verdes, Calif.
Content Marketing
5 Content Marketing Ideas for July 2018

June 4, 2018 • Armando Roggio

Need content marketing ideas to fuel your ecommerce business in July 2018? Consider being nice to New Jersey, introducing a little pandemonium, or focusing on customers and products. Content marketing is ...
Platforms & Apps
9 Free AMP Templates for Businesses

June 4, 2018 • Sig Ueland

The Accelerated Mobile Pages Project is an open-source initiative to improve website performance and experience. Its library provides a straightforward way to create web pages that are compelling and load ...