Category

Marketing & Advertising

The marketing of an ecommerce business is paramount to its success. Our coverage includes insights on email marketing, content marketing, pay-per-click advertising, social media marketing — Facebook, Twitter, Instagram, Pinterest — affiliate marketing, video advertising, and much more.

Content Marketing | Email Marketing | Google Ads | Influencers & Affiliates | Social Media
  • Social Media

    eCommerce Marketing: Use Email, Blogs and RSS Together

    December 1, 2005 •

    Think of things that just naturally go together and what comes to mind? Peanut butter and jelly for one, ham and cheese for another. How about a hammer and nails or a table and chairs? In terms of online marketing, two strategies go together equally as well: email and blogs. Email is t...

  • Social Media

    Blogs Are One Way to Get Consumers

    November 1, 2005 •

    Are you “stuck on style?” If so, you may already be a fan of online retailer’s blog, Flypaper. Those three words describe the audience Bluefly, a discount women’s apparel e-tailer, is attempting to attract via the blog: women who care about fashionable clothing but who do not want to pa...

  • Marketing & Advertising

    Search Engine Indexing with Sitemaps

    October 1, 2005 •

    One of the most common problems ecommerce websites have with rankings is that portions of their websites are not included in the search engines. The cause can be any of a variety of reasons that range from complicated URL strings to slow server response or lack of a proper internal link...

  • Marketing & Advertising

    Basics of Search Engine Optimization

    September 1, 2005 •

    Understanding how can you get a substantial increase in "free" website traffic through basic search engine optimization begins with the fundamentals. These recommendations assume a site does not possess any technical issues that may cause a search engine to avoid indexing it or to not i...

  • Social Media

    Ten Things to Consider Before You Blog

    September 1, 2005 •

    You’ve heard a lot about web logs or blogs. That’s because during the past six years blogs have evolved from a highly personal form of communication on the Internet to a powerful new medium for business. Not since Procter & Gamble invented branding back in 1931 has there been so muc...

  • Social Media

    Blogging: Your Kids Do It, and Your Business Should Too

    August 1, 2005 •

    Doubtless, you have heard the term "blog." Bloggers, as they are called, have been credited with bringing down key political and media figures like former Senate Majority Leader Trent Lott and CBS news anchor Dan Rather. Your teenager might use a blog as a way to chronicle his or her d...

  • Email Marketing

    Words and Phrases that Trigger Some Spam Filters

    December 3, 2002 •

    I built this list of some 250 words and phrases from two spam filter lists. It is not complete. I have left out porn trigger words. Most spam filters work on a point system, so that the occurrence of just one "spam phrase" probably won't trigger rejection -- except some which the filter considers notorious.

  • Email Marketing

    A Simple Way to Format HTML E-Mail Newsletters

    January 1, 2000 •

    I hesitate to provide a guide to formatting HTML e-mail for one reason: there's little else about this on the Web, and the article is likely to produce a torrent of phone calls and e-mail inquiring about further details.

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