Social Media
Our social media marketing coverage addresses management tools, educational courses, platform tips, social analytics, and strategies for Twitter, Facebook, LinkedIn, Instagram, and more. We’ve interviewed merchants who rely on social media traffic, and vendors who provide specialized services.
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Social Media
5 Social Customer-management Tools for Small Business
May 21, 2014 • Paul Chaney
Digital marketing is data driven. Merchants can now use data to market to their prospects with greater insight and more intelligence than ever before. Customer relationship management tools can help with ...
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Social Media
6 Pointers for Using Etsy and Pinterest Together
May 21, 2014 • Armando Roggio
Marketing items on Pinterest may be the simplest way for Esty sellers to promote their unique crafts and vintage items. “I love Pinterest because it makes me money,” wrote Charles Huff,
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Social Media
20 Corporate Facebook Covers to Inspire Local Businesses
May 13, 2014 • Kunle Campbell
Facebook cover designs are an opportunity to present an identity to the world. While some brands use the background of their website, others have provided some inspirational cover designs to give you some ideas. Building a Facebook cover page is an opportunity for all kinds of marketing calls, from including ad-like content to meshing with users’ experience of social media. We’ll see both approaches, and plenty more, in the examples below.
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Social Media
Using Pinterest Group Boards for Ecommerce; 5 Tips
May 12, 2014 • Stacey Herbert
Pinterest group boards are a quick and effective way to help you grow your followers and audience and otherwise expose your products to a wide range of prospects. What Are Pinterest Group ...
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Social Media
12 Contests on Pinterest
May 12, 2014 • Sig Ueland
Pinterest is a great place for a business to hold a contest. Contestants can interact with a brand as they pin inspirational images. And, because prize amounts are often modest,
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Social Media
Using Twitter’s New Website Card to Drive Traffic
May 7, 2014 • Paul Chaney
Twitter cards are a recent advertising product that facilitates attaching rich media experiences to tweets, to promote content. Of the nine cards available, two do not require a developer, and therefore ...
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Social Media
Google+ Shake Up Doesn’t Kill SEO Benefit
May 2, 2014 • Jill Kocher Brown
With last week’s departure of Vic Gundotra, Google’s senior vice president of social, rumors are swirling about the demise of Google+. What does this mean to search marketers who have ...
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Social Media
Ecommerce Blogs: How to Grow Readership, Improve SEO
April 30, 2014 • Paul Chaney
If you maintain a blog with your ecommerce site, honing your copywriting skills can make it more popular and increase the possibility it will appear higher in search results. Online copywriting ...
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Social Media
What Does Snapchat Mean for Ecommerce?
April 30, 2014 • Samantha Collier
Snapchat has been one of the biggest social media breakthroughs of the last year. With limited web presence, this mobile-only messaging app focuses on personal and time-limited content. Snapchat’s private ...
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Social Media
Pinterest: Dos and Don’ts for Ecommerce Merchants
April 22, 2014 • Stacey Herbert
Do you want to use Pinterest as a marketing channel for your ecommerce business? This article will give you the essential dos and don’ts for the best chance of success. Pinterest ...
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Social Media
5 Tips to Increase Facebook News Feed Views
April 17, 2014 • Paul Chaney
Facebook made recent modifications to News Feed, presumably to reduce the amount of spammy posts coming from Pages. These posts typically fall into three categories: Like-baiting, frequently circulated, and spammy ...
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Social Media
10 Places to Find Social Media Content
April 9, 2014 • Paul Chaney
Consumers crave the constant stream of content that emanates from social networks. It is one of the reasons they visit them with such frequency. For marketers, the job of sharing content ...
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Social Media
8 Ways to Integrate Social Media with Existing Marketing
April 3, 2014 • Paul Chaney
Social media sites like Facebook, LinkedIn, and Google+ can be high efficiency platforms that serve as a hub for all your social media engagement activities. Video and photo sharing sites such ...
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Social Media
How to Plan Social Media Responses
April 1, 2014 • Samantha Collier
In the excitement offered by social media, businesses often push out messages with little consideration to how consumers use these channels to talk back. Businesses see social media as 9-to-5 marketing ...
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Social Media
Twitter Testing Design that Resembles Facebook Pages
March 27, 2014 • Paul Chaney
Twitter is testing a new layout that closely resembles to Facebook Pages. This comes just weeks after a change that aligned the design of the desktop and mobile versions. No date ...
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Social Media
Changes to Facebook Pages, News Feed, Ads Affect Merchants
March 13, 2014 • Paul Chaney
If there is one constant with Facebook, it’s change. Once again, the social network has made changes to Pages, News Feed, and ads that directly affect marketing efforts. Facebook Pages Just this ...
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Social Media
6 Social Media Analytics Tools for Merchants
March 5, 2014 • Paul Chaney
The rise of Big Data has prompted many merchants to utilize data analysis for informed marketing decisions. With its vast amount of data available, social media is an important channel ...
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Social Media
Social Media Scheduling for Ecommerce Merchants
February 26, 2014 • Samantha Collier
Using social media for ecommerce takes time. Running campaigns across several different networks is a challenge. And just when you seem to have it mastered, along comes a new network ...
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Social Media
Using Facebook’s Lookalike Audiences to Find Ecommerce Prospects
February 25, 2014 • Paul Chaney
Facebook offers two advanced advertising options to help merchants reach existing customers and identify new prospects. One option, Custom Audiences, consists of a list of existing customers that is uploaded to Facebook ...
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Social Media
How to Use Facebook for Event Marketing
February 24, 2014 • Kunle Campbell
Local businesses thrive on in-store traffic. Higher foot traffic typically results in more sales. This is why retailers and local businesses often run in-store events. The challenge, however, for most local businesses is the promotion of these events. Fifty percent or more of local consumers likely have Facebook accounts. Setting up a Facebook event, therefore, would be a prudent step for gaining more foot traffic.
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Social Media
Creating Facebook Ads Using ‘Custom Audiences’
February 19, 2014 • Paul Chaney
One Facebook advertising option you don’t hear much about is Custom Audiences. It helps companies reach current customers and prospects. Only large advertisers could previously participate in Custom Audiences, but ...
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Social Media
Using a LinkedIn Company Page to Showcase your Business
February 12, 2014 • Paul Chaney
Due to its focus on people in professional occupations, LinkedIn is often the social network of preference for B-to-B ecommerce companies. With more than 277 million members, it is the ...
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Social Media
9 Contests on Facebook from Retailers
February 10, 2014 • Sig Ueland
Facebook Page owners can now run promotional contests directly on the Timeline, simply and easily, without high cost and without a third-party app provider. As a result, smaller merchants can ...
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Social Media
7 Ways to Use Social Media to Tell Stories
February 6, 2014 • Paul Chaney
The Super Bowl is known for two things: the football game and the commercials that air during it. While this year’s Super Bowl proved to be lackluster in so far as ...
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Social Media
Facebook Algorithm Change Favors Link-share Posts
January 29, 2014 • Paul Chaney
Facebook recently announced a change to its algorithm that adversely affects the way a certain type of Page update appears in News Feed. According to Facebook’s Chris Turitzin, product manager, News ...
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Social Media
6 Ways to Use a Facebook Page for Year-round Holidays
January 22, 2014 • Paul Chaney
Just because Christmas and New Years have passed does not mean the holidays are over. Even though they pale in comparison to the Christmas season in terms of retail sales, holidays ...
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Social Media
Social Marketplaces Can Benefit Ecommerce Merchants
January 14, 2014 • Paul Chaney
Online marketplaces bring buyers and sellers together to exchange goods and services. Social media encourages marketplace mentality by enabling product discovery in a social environment, where prospective customers can rely ...
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Social Media
Social Media Advertising Necessary in 2014?
January 8, 2014 • Paul Chaney
One of the trends likely to dominate social media marketing in 2014 is advertising. Facebook said that advertising would ensure posts are more visible in News Feed. Twitter continues to push ...
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Social Media
For Ecommerce, 12 Social Media Essentials for 2014
January 1, 2014 • Paul Chaney
The onset of a new year is a good time to step back and analyze what worked and what didn’t with social media. Here are 12 practices that can start ...
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Social Media
Social Media and the Zero Moment of Truth
December 24, 2013 • Paul Chaney
In 2011, Google introduced the term Zero Moment of Truth to describe how people shop. A ZMOT is someone’s subjective experience with a product that, when shared, influences another person’s purchase ...