Category

Social Media

Our social media marketing coverage addresses management tools, educational courses, platform tips, social analytics, and strategies for Twitter, Facebook, LinkedIn, Instagram, and more. We’ve interviewed merchants who rely on social media traffic, and vendors who provide specialized services.

Social Media
Facebook’s New ‘Buy’ Button: Pros, Cons for Merchants

July 22, 2014 • Paul Chaney

Facebook announced last week that it is testing a new feature with select smaller businesses that would allow users to purchase products directly from those businesses without leaving Facebook. Companies included ...
Social Media
Pinterest: 5 Big-brand Tactics for Smaller Ecommerce Merchants

July 17, 2014 • Stacey Herbert

With 26,877 Pinterest followers, Brisbane-based fashion brand Black Milk is clearly doing something right. This article reviews five elements of Black Milk’s Pinterest strategy that could be applicable to smaller ecommerce ...
Social Media
9 Ecommerce Businesses Using Instagram for Sales

July 16, 2014 • Paul Chaney

Instagram has become a popular destination for retailers to post product photos in hopes of selling their wares. Perhaps the bazaar-like feel or focus on discovery explains its appeal, but ...
Social Media
10 Instagram Tools and Apps for Ecommerce

July 9, 2014 • Paul Chaney

Hundreds of third-party tools and apps enable Instagram engagement. They include the ability to track analytics, promote products, and even transact sales directly through the platform. Here’s a list of ten ...
Social Media
6 Reasons to Use Instagram for Ecommerce

July 2, 2014 • Paul Chaney

Online retailers use many photos and videos on their websites. With its focus on imagery, Instagram is a place where merchants can showcase their products, build their brands, and increase ...
Social Media
Reddit for Ecommerce Marketers: Dos and Don’ts

June 30, 2014 • Samantha Collier

Reddit is a thriving social community based around sharing content. With more than 113 million monthly unique users, you may think this would be the perfect place for ecommerce marketers.
Social Media
Facebook’s New ‘Ad Preferences’ Could Help Users, Advertisers

June 26, 2014 • Paul Chaney

In June, Facebook announced the launch of a new feature that allows users to exert more control over the ads they see. Called “ad preferences,” it is a tool accessible ...
Social Media
6 New Ways to Use Pinterest in your Ecommerce Business

June 24, 2014 • Paul Chaney

Pinterest helps people find inspiration, pursue their interests, and discover things they may not know about. According to Pinterest, user interests fall into five categories. Passion. Such as music, photography or sports. Profession.
Social Media
Pinterest: How to Create Images that Convert, for Ecommerce

June 19, 2014 • Stacey Herbert

Pinterest can drive meaningful traffic to ecommerce sites. That is especially true when merchants use compelling photos. This article will share best practices for creating Pinterest images that drive traffic ...
Social Media
Google Places Is Now ‘Google My Business’

June 17, 2014 • Paul Chaney

Google Places, which contained information Google used when listing a local business in search returns, has been renamed Google My Business. There is more to the switch than merely rebranding ...
Social Media
How to Use Hashtags on Social Media Posts

June 10, 2014 • Paul Chaney

Hashtag use on social networks is common. Twitter, Facebook, Google+, Instagram, Tumblr, and others all permit hashtags. Hashtags categorize content of social media posts, and thus facilitate conversations and engagement. For ...
Social Media
4 Examples of Hashtags in Social Commerce

June 4, 2014 • Paul Chaney

Hashtags are a staple among social media users as a mechanism for promotion and, more recently, payment. Hashtags help to build communities around specific topics. They also serve as trackable referral ...
Social Media
How Social Media Benefits SEO

May 30, 2014 • Jill Kocher Brown

Ten years ago, search engine optimization was fairly straightforward: Make sure the search engines can crawl your site, use the right keywords, and get lots of links. As the engines ...
Social Media
Facebook Introduces 3 New Advertising Features

May 29, 2014 • Paul Chaney

Facebook continually makes changes to its advertising platform. Typically, this is little more than user interface modifications in Ads Manager. But on occasion the changes are more noteworthy. Three recent ...
Social Media
5 Social Customer-management Tools for Small Business

May 21, 2014 • Paul Chaney

Digital marketing is data driven. Merchants can now use data to market to their prospects with greater insight and more intelligence than ever before. Customer relationship management tools can help with ...
Social Media
6 Pointers for Using Etsy and Pinterest Together

May 21, 2014 • Armando Roggio

Marketing items on Pinterest may be the simplest way for Esty sellers to promote their unique crafts and vintage items. “I love Pinterest because it makes me money,” wrote Charles Huff,
Social Media
20 Corporate Facebook Covers to Inspire Local Businesses

May 13, 2014 • Kunle Campbell

Facebook cover designs are an opportunity to present an identity to the world. While some brands use the background of their website, others have provided some inspirational cover designs to give you some ideas. Building a Facebook cover page is an opportunity for all kinds of marketing calls, from including ad-like content to meshing with users’ experience of social media. We’ll see both approaches, and plenty more, in the examples below.
Social Media
Using Pinterest Group Boards for Ecommerce; 5 Tips

May 12, 2014 • Stacey Herbert

Pinterest group boards are a quick and effective way to help you grow your followers and audience and otherwise expose your products to a wide range of prospects. What Are Pinterest Group ...
Social Media
12 Contests on Pinterest

May 12, 2014 • Sig Ueland

Pinterest is a great place for a business to hold a contest. Contestants can interact with a brand as they pin inspirational images. And, because prize amounts are often modest,
Social Media
Using Twitter’s New Website Card to Drive Traffic

May 7, 2014 • Paul Chaney

Twitter cards are a recent advertising product that facilitates attaching rich media experiences to tweets, to promote content. Of the nine cards available, two do not require a developer, and therefore ...
Social Media
Google+ Shake Up Doesn’t Kill SEO Benefit

May 2, 2014 • Jill Kocher Brown

With last week’s departure of Vic Gundotra, Google’s senior vice president of social, rumors are swirling about the demise of Google+. What does this mean to search marketers who have ...
Social Media
Ecommerce Blogs: How to Grow Readership, Improve SEO

April 30, 2014 • Paul Chaney

If you maintain a blog with your ecommerce site, honing your copywriting skills can make it more popular and increase the possibility it will appear higher in search results. Online copywriting ...
Social Media
What Does Snapchat Mean for Ecommerce?

April 30, 2014 • Samantha Collier

Snapchat has been one of the biggest social media breakthroughs of the last year. With limited web presence, this mobile-only messaging app focuses on personal and time-limited content. Snapchat’s private ...
Social Media
Pinterest: Dos and Don’ts for Ecommerce Merchants

April 22, 2014 • Stacey Herbert

Do you want to use Pinterest as a marketing channel for your ecommerce business? This article will give you the essential dos and don’ts for the best chance of success. Pinterest ...
Social Media
5 Tips to Increase Facebook News Feed Views

April 17, 2014 • Paul Chaney

Facebook made recent modifications to News Feed, presumably to reduce the amount of spammy posts coming from Pages. These posts typically fall into three categories: Like-baiting, frequently circulated, and spammy ...
Social Media
10 Places to Find Social Media Content

April 9, 2014 • Paul Chaney

Consumers crave the constant stream of content that emanates from social networks. It is one of the reasons they visit them with such frequency. For marketers, the job of sharing content ...
Social Media
8 Ways to Integrate Social Media with Existing Marketing

April 3, 2014 • Paul Chaney

Social media sites like Facebook, LinkedIn, and Google+ can be high efficiency platforms that serve as a hub for all your social media engagement activities. Video and photo sharing sites such ...
Social Media
How to Plan Social Media Responses

April 1, 2014 • Samantha Collier

In the excitement offered by social media, businesses often push out messages with little consideration to how consumers use these channels to talk back. Businesses see social media as 9-to-5 marketing ...
Social Media
Twitter Testing Design that Resembles Facebook Pages

March 27, 2014 • Paul Chaney

Twitter is testing a new layout that closely resembles to Facebook Pages. This comes just weeks after a change that aligned the design of the desktop and mobile versions. No date ...
Social Media
Changes to Facebook Pages, News Feed, Ads Affect Merchants

March 13, 2014 • Paul Chaney

If there is one constant with Facebook, it’s change. Once again, the social network has made changes to Pages, News Feed, and ads that directly affect marketing efforts. Facebook Pages Just this ...

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