Category

Social Media

Our social media marketing coverage addresses management tools, educational courses, platform tips, social analytics, and strategies for Twitter, Facebook, LinkedIn, Instagram, and more. We’ve interviewed merchants who rely on social media traffic, and vendors who provide specialized services.

Social Media
Using Social Media in 2015 for Ecommerce Marketing

December 9, 2014 • Paul Chaney

Social media yet again failed to prove that it directly influences ecommerce purchase activity, a new survey reveals. The CMO Survey, a leading source of information about strategic marketing trends, found ...
Social Media
Add Visuals to 2015 Social Media Marketing

December 4, 2014 • Paul Chaney

The social web has gone visual. One look at your Facebook News Feed provides proof. You now see more graphics, photos, and videos than ever. Plus, visually oriented networks such ...
Social Media
8 Favorite Social Media Campaigns in 2014

December 3, 2014 • Samantha Collier

It’s time to round up the social media campaigns in 2014 that have stood out from the crowd. Here are my favorites. 1. Cancer Research #NoMakeUpSelfie First up is a huge charity ...
Social Media
Twitter’s New App Helps Plan Holiday Promotions

November 26, 2014 • Paul Chaney

Earlier this month, Twitter launched a free app to assist small businesses with their holiday marketing. Called Twitter Small Business Planner, the app offers “tactical guidance just in time for the ...
Social Media
Twitter Survey Focuses on Users’ Holiday Shopping Plans

November 19, 2014 • Paul Chaney

Twitter recently conducted a survey of 500 U.S. consumers who use the platform at least monthly and, also, participate in holiday shopping. The results provide insight into the shopping behavior ...
Social Media
8 Thanksgiving Day Social-media Promotional Ideas

November 11, 2014 • Paul Chaney

With attention turned to Black Friday and Cyber Monday sales promotions, some retailers might overlook the ecommerce benefits Thanksgiving Day has to offer. Considering the fact that, according to comScore, Thanksgiving ...
Social Media
13 New Marketing Videos on Instagram, to Inspire

November 9, 2014 • Sig Ueland

Making an Instagram video can be a good way to entertain followers, display new products, and deliver your brand message. If you need a little inspiration, just watch how the ...
Social Media
Twitter’s Business Site, Training Helpful to Ecommerce

October 31, 2014 • Paul Chaney

Twitter is possibly the least understood of all social networks used by smaller businesses. It is not unusual to hear business owners say that they just don’t “get” how to ...
Social Media
Social Media-based Customer Service: Dos and Don’ts

October 31, 2014 • Samantha Collier

Customer service can make or break an online business. A willingness by merchants to address customer feedback demonstrates concern, which helps assure new shoppers. It also encourages repeat purchases. Merchants increasingly ...
Social Media
10 Facebook Holiday Marketing Ideas, for Ecommerce

October 29, 2014 • Paul Chaney

With more than 1.2 billion users, Facebook is one social network where holiday shopping will likely be a favorite topic of conversation. While Facebook, like other social media, may not substantially ...
Social Media
10 Tips for Using Social Media in Holiday Ecommerce Marketing

October 22, 2014 • Paul Chaney

The holidays will soon be upon us. With just 26 days between Black Friday and Christmas and a reported 15.5 percent growth in ecommerce sales at stake, retailers should leverage ...
Social Media
10 Tools to Make You a Better Ecommerce Blogger

October 14, 2014 • Paul Chaney

In the ten years since I started blogging, I have honed a process for researching, writing, and editing. I have experimented with many tools in an effort to expedite it ...
Social Media
8 Ways to Turn Facebook Likes into Email Subscribers

October 13, 2014 • Pamella Neely

Could Facebook be gone next year, or bigger than ever? Despite all the predictions about Facebook, there are two things that are definitely true about it. First, Facebook's organic reach has dropped to single digits for most pages. Second, organic reach is never coming back to its earlier levels.
Social Media
5 New Social Media Management Platforms for Small Businesses

September 28, 2014 • Paul Chaney

A raft of new social media management platforms have arrived on the scene that contain features rivaling popular tools like Buffer, HootSuite, and Sprout Social. Here are five priced with small ...
Social Media
4 Ways to Create Social Media Images, for Ecommerce

September 24, 2014 • Samantha Collier

The use of quality images can be the difference between 50 or 500 social media followers. From Facebook to Twitter to Pinterest to Tumblr, the emphasis is now on imagery.
Social Media
Pinterest: New Analytics Tracks Ecommerce Engagement, Traffic

September 23, 2014 • Paul Chaney

Pinterest recently launched a new version of its analytics tool. It can help ecommerce merchants connect with their customers and prospects, on and off Pinterest. You must have a business account ...
Social Media
6 Ways to Optimize Pinterest for Guided Search

September 17, 2014 • Paul Chaney

In April, Pinterest introduced Guided Search to its mobile app and brought it to desktop users in June. Guided Search is designed to present a variety of options for users to ...
Social Media
13 Emerging Social Networks to Watch

September 11, 2014 • Sig Ueland

Up-and-coming social networks can be good places to establish your brand, run an experimental campaign with highly-engaged users, and develop a following before a network reaches mass adoption. Emerging social ...
Social Media
Facebook Business Manager Helps with Pages, Ads, Admins

September 9, 2014 • Paul Chaney

Facebook released Business Manager earlier this year. It is the social network’s newest tool to help business owners manage their presence on Facebook. Primarily designed for large companies and advertising agencies that ...
Social Media
Twitter’s Tailored Audiences Improve Ad Performance

September 3, 2014 • Paul Chaney

Twitter has developed a way to make its ads more useful by displaying promoted content from advertisers to users who have shown interest. The new feature, called tailored audiences, enables merchants ...
Social Media
4 Alternative Social Sites for Ecommerce Merchants

August 29, 2014 • Samantha Collier

Facebook, Twitter, and YouTube are the social media sites most used by ecommerce merchants. Google+ and Pinterest are quickly gaining ground. However, these are not the only social platforms that ...
Social Media
How to Install Twitter Buttons, Widgets on Your Website

August 27, 2014 • Paul Chaney

Twitter for Websites is a suite of embeddable buttons and widgets that facilitate sharing a site’s content on Twitter, adding a layer of interactivity to websites that might not otherwise ...
Social Media
Using Pinterest to Distribute Instructional Content

August 21, 2014 • Armando Roggio

Pinterest may be an excellent option for publishing instructional (how-to) content aimed at building relationships with customers and, ultimately, encouraging sales. To understand why Pinterest may be a good way to ...
Social Media
Facebook Bans Like-gating; How to Overcome

August 20, 2014 • Paul Chaney

Facebook just announced a platform policy change that states it will no longer allow, as of November 5, “like-gating,” the longtime practice of enticing users to like a page by ...
Social Media
Twitter Lists: How to Create, Use, and Manage

August 13, 2014 • Paul Chaney

One aspect of Twitter that often gets overlooked is Lists, which is a curated group of Twitter users organized into lists based on interests. Lists can consist of customers, competitors, industry ...
Social Media
10 Top Retailers on Facebook, for Ecommerce Inspiration

August 10, 2014 • Sig Ueland

Develop your own Facebook strategy by observing the success of other retailers. Stylophane, a digital marketing agency, provides a free Social Index that tracks the growth and activity of more ...
Social Media
12 Ways Twitter Can Grow Your Ecommerce Business

August 6, 2014 • Paul Chaney

Twitter has been in existence since 2006 and has roughly 240 million monthly active users. Even so, many online businesses fail to make effective use of this popular platform as ...
Social Media
Google My Business: What You Need to Know

July 31, 2014 • Kunle Campbell

On June 11, Google Places became Google My Business. More than an exercise in rebranding, the name change heralded several important changes. Google+ integration has been improved. Google My Business (GMB) has been integrated with Google+ Local, the business listing that used to appear for local businesses in Google+.
Social Media
Instagram vs. Vine: Which Is Better for Ecommerce?

July 29, 2014 • Samantha Collier

Instagram added video to its app in the summer of 2013. This feature came just five months after the launch of Vine, the video-sharing app. Both apps allow the creation ...
Social Media
Twitter Revamps Analytics to Include Organic Posts

July 29, 2014 • Paul Chaney

Social media, like any other marketing channel, has to prove itself as a customer acquisition, retention, and sales tool. Analytics is one way to make the case for whether it ...

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