Social Media
Our social media marketing coverage addresses management tools, educational courses, platform tips, social analytics, and strategies for Twitter, Facebook, LinkedIn, Instagram, and more. We’ve interviewed merchants who rely on social media traffic, and vendors who provide specialized services.
-
Social Media
How to Measure Conversion Values from Twitter, Facebook
June 3, 2015 • Michael Stancil
While setting up conversion tracking is a must, setting up values for those conversions is equally important. Even if you don’t have an ecommerce site or sell products at a ...
-
Social Media
5 Tools to Plan and Post Social Media Content
June 1, 2015 • Samantha Collier
Planning social media content across multiple platforms can be complicated. Social media schedules typically include multiple events and wider marketing initiatives; a seemingly simple social media plan can quickly turn complex. In this post,
-
Social Media
7 Web Marketing Automation Tools for Small Businesses
May 25, 2015 • Paul Chaney
Marketing automation platforms can help small businesses with their web marketing efforts. Many platforms are affordable and easy to use. They combine multiple marketing functions into a single interface, which saves time.
-
Social Media
15 Tools to Curate Content for Social Media, Newsletters, More
May 17, 2015 • Sig Ueland
Content curation is the process of gathering content — blog posts, images, videos — from a variety of sources. Sharing relevant information with your customers can be an effective way ...
-
Social Media
Using Google Tag Manager to Track Social Conversions
May 15, 2015 • Michael Stancil
Tags are code snippets on a web page that track the actions of users on that page. Tags are necessary to measure conversions from marketing campaigns, user activity, and so ...
-
Social Media
17 Tools to Schedule, Analyze Social Media Content
May 13, 2015 • Sig Ueland
Promoting your brand on social media has become an essential step in developing your business. But it’s a challenge to know when to post and finding the time to manage ...
-
Social Media
Native Video on Facebook: 10 Examples
May 3, 2015 • Sig Ueland
In Facebook’s latest earnings report, Mark Zuckerberg called out its video performance, noting Facebook has reached a milestone of more than 4 billion daily views, with more than 75 percent ...
-
Social Media
SEO: Google Plus Twitter Equals Stronger Search?
May 1, 2015 • Jill Kocher Brown
Amid the ruckus of Twitter’s lower-than-expected Q1 earnings and rumors that Google may buy Twitter, search marketers gained a little more insight into this year’s agreements between the two Internet ...
-
Social Media
Meerkat, Periscope Pioneer Video-streaming Apps
April 28, 2015 • Samantha Collier
Periscope and Meerkat are apps that stream video content live and promote the streams through Twitter. These apps take real-time communication into the era of unlimited mobile data packages. Previously, Twitter ...
-
Social Media
7 Restaurant Rating Sites, for Owners to Monitor
April 20, 2015 • Paul Chaney
Not only do people talk to each other when sharing a meal at a restaurant, but they also talk about the restaurant on rating-and-review sites. As such, it is in the restaurateur's best interest to find out what's on patrons' minds in terms of their experience with the establishment.
-
Social Media
Twitter: 4 Ways to Promote Your Business for Free
April 16, 2015 • Kristine Wirth
According to Twitter, 35 percent of users follow businesses to get discounts and promotions. Not every small business has the funds to engage in a full-scale paid promotional campaign, however. The good news is that Twitter offers a variety of ways that smaller companies can market themselves for free.
-
Social Media
13 Instagram Tools for Businesses
April 5, 2015 • Sig Ueland
Instagram is a platform to share quirky moments and inspirational experiences. With 300 million monthly users, it’s also a place for businesses to develop and post engaging content, monitor posts ...
-
Social Media
Pinterest: 4 Ways to Optimize Images for More Repins
April 3, 2015 • Kristine Wirth
Pinterest is a site that lets people pin their favorite images on virtual bulletin boards categorized by topic or interest. Many businesses use Pinterest to get their products in front of its growing user base.
-
Social Media
Comparing Facebook Video to YouTube, for Ecommerce
April 1, 2015 • Samantha Collier
Facebook’s video capabilities are gaining momentum, with new functionality and advertising options. Video is taking over our Facebook newsfeeds. Many ecommerce video marketers are starting to question whether they should emphasize Facebook ...
-
Social Media
TripAdvisor: How to Claim and Promote Your Listing
March 30, 2015 • Paul Chaney
With more than 315 million monthly users, TripAdvisor is the leading consumer rating and review site for the travel industry. TripAdvisor allows hotels, restaurants, attractions, and vacation rentals to claim and manage their listing, which creates opportunities for consumer engagement and business promotion.
-
Social Media
10 Ways to Deal with Negative Customer Reviews
March 23, 2015 • Paul Chaney
Consumers often rely on the opinions of others when making purchase decisions. According to Zendesk, a customer service software platform, 88 percent have been influenced by an online customer service review when deciding what to buy.
-
Social Media
Using Woobox for Facebook Promotions: Pros and Cons
March 18, 2015 • Kristine Wirth
Many local businesses have Facebook pages where they engage with fans by posting coupons, running contests, or uploading product photos. Often, small business owners will utilize a variety of third-party platforms to accomplish these tasks, which can be time-consuming for someone already managing multiple business-related responsibilities.
-
Social Media
Location-based Marketing for Small Businesses
March 10, 2015 • Paul Chaney
As Internet users become increasingly mobile-savvy, they rely on smartphones and other mobile devices to discover new businesses, find directions, read consumer reviews, and access business contact information. One way local small businesses can take advantage of this trend is through the use of location-based marketing.
-
Social Media
5 Consumer Review Sites that Impact Your Business
March 3, 2015 • Paul Chaney
Thanks to sites like Yelp, TripAdvisor, and Angie's List, local businesses often find themselves at the mercy of consumer reviews. Because people rely on the opinion of others, reviews have the potential to influence purchase decisions either positively or negatively, depending on the review.
-
Social Media
6 Compelling Twitter Lessons from Small Businesses
March 2, 2015 • Samantha Collier
There are plenty of ways that small businesses can grow a Twitter following without spending a lot of money. Here are six examples. Tyres 2 U: @tyres2u Twitter followers: 7,350 Tyres 2 U ...
-
Social Media
3 New Twitter Ad Features for Ecommerce Merchants
February 10, 2015 • Paul Chaney
Twitter recently launched three new features that extend the platform’s usefulness as a marketing tool for ecommerce merchants. The features are group direct messages, video, and quick promote advertising. Group Direct Messages Twitter now ...
-
Social Media
10 Ways to Use Instagram for Ecommerce Marketing
February 5, 2015 • Paul Chaney
The photo-sharing site Instagram is in a transition phase between personal and business use. Unlike Facebook or Pinterest, for instance, the site offers no business-specific features. That has not stopped retailers ...
-
Social Media
18 Pinterest Tools for Businesses
February 2, 2015 • Sig Ueland
Pinterest is the social network for people to discover and share interesting pictures. It’s also a place for businesses to connect with consumers and influential brand advocates through dynamic product ...
-
Social Media
WhatsApp to Change Social Media Marketing?
January 29, 2015 • Samantha Collier
WhatsApp is a mobile messaging app that allows users to communicate via free SMS style messages within the app. It launched in 2009 and gained popularity as a way of ...
-
Social Media
Comparing dlvr.it and Buffer for Content Distribution
January 28, 2015 • Paul Chaney
If you create or curate content on the web, you may want to consider the use of software tools to automate the distribution process. Today, I compare two such tools — dlvr.it ...
-
Social Media
Do Social Share Buttons Help Ecommerce Conversions?
January 14, 2015 • Paul Chaney
It’s difficult to find a website or ecommerce product page that does not include sharing buttons to sites such as Facebook, Twitter, Pinterest, and others. Many Internet users are members of at least ...
-
Social Media
Pros, Cons of Sprout Social for Social Media Management
January 7, 2015 • Paul Chaney
Last week, I addressed the pros and cons of using Hootsuite for social media management. This week, I review another popular tool, Sprout Social. Pros Well-organized dashboard. Of the features Sprout Social offers,
-
Social Media
Review Social Media Channels for 2015
January 5, 2015 • Samantha Collier
This article will address how to review and retool social media marketing for 2015, to improve its effectiveness. 1. Conduct a Channel Audit You can’t retool until you know what you have to work ...
-
Social Media
Pros, Cons of Hootsuite for Social Media Management
December 30, 2014 • Paul Chaney
Social media management platforms can save time. This is especially the case for companies and individuals that maintain a presence on multiple social sites, such as Facebook, Twitter, and Google+.
-
Social Media
Restart Your Facebook Page Posting Activity in 2015
December 26, 2014 • Paul Chaney
When consumers visit your Facebook business page, they expect to see fresh content. They are much less likely to visit your page a second time if it has grown stale ...
GEO for ChatGPT Instant Checkout
Better Audience Targeting in Google Ads
New Google Postmaster Tools Focus on Compliance
Agentic Commerce Has Arrived
ChannelAdvisor Founder Launches GEO for Merchants
Google’s Spam Updates, Explained
SEO for AI, Low Traffic, No Clicks