Category

Social Media

Our social media marketing coverage addresses management tools, educational courses, platform tips, social analytics, and strategies for Twitter, Facebook, LinkedIn, Instagram, and more. We’ve interviewed merchants who rely on social media traffic, and vendors who provide specialized services.

Social Media
Changes to Facebook Pages, News Feed, Ads Affect Merchants

March 13, 2014 • Paul Chaney

If there is one constant with Facebook, it’s change. Once again, the social network has made changes to Pages, News Feed, and ads that directly affect marketing efforts. Facebook Pages Just this ...
Social Media
6 Social Media Analytics Tools for Merchants

March 5, 2014 • Paul Chaney

The rise of Big Data has prompted many merchants to utilize data analysis for informed marketing decisions. With its vast amount of data available, social media is an important channel ...
Social Media
Social Media Scheduling for Ecommerce Merchants

February 26, 2014 • Samantha Collier

Using social media for ecommerce takes time. Running campaigns across several different networks is a challenge. And just when you seem to have it mastered, along comes a new network ...
Social Media
Using Facebook’s Lookalike Audiences to Find Ecommerce Prospects

February 25, 2014 • Paul Chaney

Facebook offers two advanced advertising options to help merchants reach existing customers and identify new prospects. One option, Custom Audiences, consists of a list of existing customers that is uploaded to Facebook ...
Social Media
How to Use Facebook for Event Marketing

February 24, 2014 • Kunle Campbell

Local businesses thrive on in-store traffic. Higher foot traffic typically results in more sales. This is why retailers and local businesses often run in-store events. The challenge, however, for most local businesses is the promotion of these events. Fifty percent or more of local consumers likely have Facebook accounts. Setting up a Facebook event, therefore, would be a prudent step for gaining more foot traffic.
Social Media
Creating Facebook Ads Using ‘Custom Audiences’

February 19, 2014 • Paul Chaney

One Facebook advertising option you don’t hear much about is Custom Audiences. It helps companies reach current customers and prospects. Only large advertisers could previously participate in Custom Audiences, but ...
Social Media
Using a LinkedIn Company Page to Showcase your Business

February 12, 2014 • Paul Chaney

Due to its focus on people in professional occupations, LinkedIn is often the social network of preference for B-to-B ecommerce companies. With more than 277 million members, it is the ...
Social Media
9 Contests on Facebook from Retailers

February 10, 2014 • Sig Ueland

Facebook Page owners can now run promotional contests directly on the Timeline, simply and easily, without high cost and without a third-party app provider. As a result, smaller merchants can ...
Social Media
7 Ways to Use Social Media to Tell Stories

February 6, 2014 • Paul Chaney

The Super Bowl is known for two things: the football game and the commercials that air during it. While this year’s Super Bowl proved to be lackluster in so far as ...
Social Media
Facebook Algorithm Change Favors Link-share Posts

January 29, 2014 • Paul Chaney

Facebook recently announced a change to its algorithm that adversely affects the way a certain type of Page update appears in News Feed. According to Facebook’s Chris Turitzin, product manager, News ...
Social Media
6 Ways to Use a Facebook Page for Year-round Holidays

January 22, 2014 • Paul Chaney

Just because Christmas and New Years have passed does not mean the holidays are over. Even though they pale in comparison to the Christmas season in terms of retail sales, holidays ...
Social Media
Social Marketplaces Can Benefit Ecommerce Merchants

January 14, 2014 • Paul Chaney

Online marketplaces bring buyers and sellers together to exchange goods and services. Social media encourages marketplace mentality by enabling product discovery in a social environment, where prospective customers can rely ...
Social Media
Social Media Advertising Necessary in 2014?

January 8, 2014 • Paul Chaney

One of the trends likely to dominate social media marketing in 2014 is advertising. Facebook said that advertising would ensure posts are more visible in News Feed. Twitter continues to push ...
Social Media
For Ecommerce, 12 Social Media Essentials for 2014

January 1, 2014 • Paul Chaney

The onset of a new year is a good time to step back and analyze what worked and what didn’t with social media. Here are 12 practices that can start ...
Social Media
Social Media and the Zero Moment of Truth

December 24, 2013 • Paul Chaney

In 2011, Google introduced the term Zero Moment of Truth to describe how people shop. A ZMOT is someone’s subjective experience with a product that, when shared, influences another person’s purchase ...
Social Media
Using ‘Instagram Direct’ for Ecommerce Marketing

December 18, 2013 • Paul Chaney

Instagram, the photo sharing application owned by Facebook, just launched direct messaging. Called Instagram Direct, users who follow each other can now send private messages containing photos or 15-second videos in ...
Social Media
Facebook Wants ‘High Quality’ Content; 8 Tips for Merchants

December 12, 2013 • Paul Chaney

Views from organic Facebook Page posts have been declining. A recent announcement from Facebook explains why. “On a given day, when someone visits News Feed, there are an average of 1,500
Social Media
Does Social Media Impact Ecommerce Sales?

December 4, 2013 • Paul Chaney

Black Friday online sales hit a record of $1.2 billion, according to published reports. But only a very small percentage of those sales could be attributed to social media, says ...
Social Media
Enforcing FTC Advertising Disclosures for Blogs, Social Media

December 3, 2013 • Carolyn Kmet

Earlier this year, the U.S. Federal Trade Commission updated its disclosure-of-advertising guidelines to include blogs and social media. If you are paying a monetary or product incentive to promote your ...
Social Media
7 Ways Merchants Can Use Twitter’s New Custom Timelines

November 27, 2013 • Paul Chaney

Twitter recently introduced a new feature called custom timelines, which are similar to Twitter lists except that you create them using tweets of your own choosing. “Custom timelines are an entirely ...
Social Media
7 Ways to Make Holiday Sales More ‘Pinteresting’

November 20, 2013 • Paul Chaney

The holiday season is upon us and merchants are looking for innovative ways to market their products. Pinterest is one of those ways. Its emphasis on the use of visual imagery,
Social Media
Twitter Redesign: Photos and Vine Video

November 13, 2013 • Paul Chaney

Twitter recently made a substantial design change by showcasing previews of photos and the first frame of Vine videos in user timelines. Previously, users had to click a link to ...
Social Media
5 Holiday Social Media Tips for Ecommerce Merchants

November 7, 2013 • Armando Roggio

Facebook, Twitter, Pinterest, and other social media sites may play an important role in how 2013’s Christmas shoppers find and buy presents on the Internet and in store, potentially making ...
Social Media
Facebook Updates Page Insights; Adds New Feature

October 28, 2013 • Paul Chaney

In response to user feedback, Facebook has redesigned Page Insights to make it more actionable, simpler to use, and easier to understand. The new version helps Page administrators create better ...
Social Media
8 Facebook Post Types for Boosting Engagement

October 28, 2013 • Kunle Campbell

Certain types of Facebook posts tend to see higher engagement than others. Here are eight post types with examples to help you get higher engagement on Facebook.
Social Media
5 Popular Web Clipping Software Platforms

October 23, 2013 • Paul Chaney

Web clipping platforms are a convenient way to save content for sharing social updates or when conducting research for blog posts. They are designed to store information such as text,
Social Media
Facebook Simplifies Ad Buying for Second Time

October 15, 2013 • Paul Chaney

Facebook continues to promote its advertising products, especially among small business users. One way is by simplifying the ad purchase process. The first attempt occurred in June of this year ...
Social Media
Using Hashtags for Ecommerce

October 8, 2013 • Paul Chaney

Hashtags are common nowadays. They are prominent on many social networks. You see them on television commercials and programs. Late night talk show host Jimmy Fallon even has a segment ...
Social Media
5 Ways Twitter Is Like Radio Advertising

October 3, 2013 • Armando Roggio

From a marketer’s perspective, Twitter tweets and radio promotions have a number of similarities. Thinking about what these marketing tactics have in common can reveal insights about content creation, message ...
Social Media
Social Listening: Benefits, Tools, Tips

October 2, 2013 • Paul Chaney

Social media has given people a megaphone through which to share ideas, advice, and opinions about brands they do business with and products they buy. Such sharing can wield powerful ...

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