Social Media

  • Social Media

    10 Reasons to Consider Tumblr for Ecommerce Blogging

    June 3, 2013 •

    Tumblr is a fast growing social blogging platform suited to the creation of short form, multimedia content. It became so popular that Yahoo! just acquired the company for $1.1 billion. Tumblr started six years ago as a place for creators to showcase their work and it retains that eth...

  • Social Media

    Pinterest Introduces ‘Rich Pins’ for Products

    May 29, 2013 •

    Pinterest recently introduced a new feature called "Rich Pins" that should be especially helpful to merchants. It allows companies to include key information such as pricing, product availability, and where to buy to pinned items. The information can be updated daily. Rich Pins are also...

  • Social Media

    Facebook Promoted Post Generates Sales, Traffic

    May 28, 2013 •

    Although recent studies demonstrate that social media sites like Facebook work best to augment other ecommerce marketing campaigns, anecdotal data from a small Facebook ad test demonstrated that the promotion could boost both direct traffic and sales. “In its most recent [Ecommerce Qua...

  • Social Media

    Don’t Focus on Social Media Traffic

    May 24, 2013 •

    New data from a leading marketing optimization firm indicates that social media is not a significant traffic driver for online merchants, but traffic may not be the only indicator of success for social media marketing. Social media represented about 1.55 percent of traffic to ecommerce...

  • Social Media

    Google’s Purchase Path Tool Helps Merchants View All Marketing Channels

    May 22, 2013 •

    The path customers take before making a purchase has become more complex due to social media. Very often, they perform extensive online research that includes reading ratings and reviews, seeking advice on social networks from friends, watching product videos, and looking at competing p...

  • Social Media

    Instagram’s ‘Photos of You’ New Sharing Feature

    May 15, 2013 •

    Popular photo-sharing app Instagram recently introduced a new sharing feature called "Photos of You," which allows users to tag other user accounts in pictures they take. For example, if a user snaps a photo of a group of friends, he or she can tag each person in the image, similar to...

  • Social Media

    Using Vine Videos for your Ecommerce Business

    May 8, 2013 •

    Vine is a new iOS app that allows users to record six-second, looping videos — called "vines" — on their iPhones, iPod Touches, or iPads. The videos can then be shared with followers on Twitter and Facebook. Users can shoot very short clips, then edit them together to create stop-motion...

  • Social Media

    Understanding YouTube’s Redesign of Channels

    May 2, 2013 •

    YouTube recently announced major design changes to its channel interface. YouTube cited three reasons for the changes: Increase the number of channel subscribers; Ensure branding works across all devices — desktops, tablets, smartphones and television; Show more content to draw viewer...

  • Social Media

    Facebook Changes Layout of Mobile App

    April 29, 2013 •

    Facebook recently changed the Pages layout in its Apple iOS mobile app. The reason for the change, according to Facebook, is that roughly 50 percent of Page visits come from mobile devices. A new Android version is coming soon, Facebook announced. "We've developed a new mobile Pages l...

  • Social Media

    10 Ideas for Facebook’s New Cover Images

    April 23, 2013 •

    Facebook recently changed its policy on cover images for business pages. The 20 percent text overlay rule is still in effect, but other restrictions have been dismissed. The new guidelines provide much greater flexibility in what owners can do with their pages, stating, "All covers ar...

  • Social Media

    13 Inspiring Brands on Pinterest

    April 22, 2013 •

    Pinterest is a place for inspiration. Successful brands use it not only to show off a product, but also to inspire people with the ideas, moods, and images behind the brand. Here is a list of brands that inspire on Pinterest. Their boards are filled with beautiful images and amazing d...

  • Social Media

    25 Tips for Successful Twitter Engagement

    April 22, 2013 •

    Many ecommerce merchants use Twitter to connect with customers, build personal relationships, and influence conversations to meet business objectives. Merchants can learn what customers have to say about their brands and products, provide proactive customer service, and create promoti...

  • Social Media

    Using Twitter Hashtags for Ecommerce Marketing

    April 17, 2013 •

    By some accounts, as many as 75 percent of Twitter users include hashtags in their tweets. While hashtags are popular, from a marketing perspective it helps to understand why and how to use them. This article outlines 10 ways merchants can use hashtags, along with guidelines for their u...

  • Social Media

    Facebook Changes Ads Manager to Improve Tracking

    April 12, 2013 •

    Facebook recently made several changes to Ads Manager to make it easier for advertisers to track performance against goals and to better measure the return on investment. Ads Manager Changes Advertising goals highlighted. Ads Manager now shows the most relevant actions for your adver...

  • Social Media

    Buffer: Timesaving Social Sharing and Management Application

    April 8, 2013 •

    Sharing content to social networks typically happens in one of two ways: by clicking a social sharing button found on many blogs and websites, or by using a social media management platform such as HootSuite. Buffer, a new social sharing application, combines both of these functions. ...

  • Social Media

    5 Social Marketplaces for Merchants and Shoppers

    April 2, 2013 •

    Social marketplaces promote interaction between merchants and their customers, and enable product discovery in a social environment where shoppers can rely on the influence of friends to help them make informed shopping decisions. One successful social commerce model is bazaar-style ma...

  • Social Media

    4 Tools to Simplify the Blogging Process

    March 27, 2013 •

    Bloggers can spend a lot of time selecting topics and researching and writing the posts. Here are four tools I use to speed up the research process. Used in the ...

  • Social Media

    Pinterest Adds Analytics Component

    March 20, 2013 •

    Pinterest launched business pages a few months ago, which allow companies to create accounts specifically related to their websites. Last week, Pinterest took another step toward increasing the value it provides businesses by adding an analytics component. "Bloggers, businesses, and...

  • Social Media

    6 Alternatives to Google Reader

    March 19, 2013 •

    Google announced last week that it is retiring Google Reader, its longstanding RSS feed reader application, citing a decrease in use. The announcement created a furor across the Internet. Deliberating Google’s ...

  • Social Media

    Facebook Changes News Feed; Implications for Merchants

    March 14, 2013 •

    Facebook announced in a press conference last Thursday that it has drastically revamped the all-important News Feed, turning it into a “personalized newspaper” that emphasizes what friends are sharing.

  • Social Media

    Understanding Google+ Design Changes

    March 11, 2013 •

    Google+ recently made several design changes. The most prominent is to the cover image, which is now much larger. Google+ also changed the "About" page, and a "Local" tab was added to the left-column menu. The About page now consists of separate "cards" — such as Story, Places, Work, an...

  • Social Media

    How to Use Google+ Hangouts; Benefits to Merchants

    March 6, 2013 •

    Hangouts is a popular component in the Google+ platform. Hangouts enables live video chats with up to 10 people using Google+, your website, and mobile apps for Android and iPhone. With Hangouts you can: Host live, face-to-face conference calls with customers, suppliers, affiliates ...

  • Social Media

    Hashtag Your Products on Instagram

    February 28, 2013 •

    Instagram is a massive social network built around a beautifully designed — and addictive — mobile photography app. As of September 2012, Instagram reportedly had 11 million active users. It was famously bought by Facebook for $1 billion in April 2012. Instagram is creating new and exc...

  • Social Media

    6 Key Twitter Practices for Smaller Businesses

    February 26, 2013 •

    Many small business owners have told me they understand how Facebook is a good fit for business, but have difficulty drawing a similar conclusion when it comes to Twitter. According to a report from GlobalWebIndex, an analysis firm, Twitter increased its user base by more than 288 mil...

  • Social Media

    10 Blog Topics for Online Retailers

    February 22, 2013 •

    One of the best ways for an ecommerce site to rank highly in Google search results is through blogging. Most blog platforms are search engine friendly, and easy to use. But merchants sometimes struggle with what topics to write about. Here are 10 post types to spark writing ideas that...

  • Social Media

    Facebook Power Editor: Time-saving Ad Management Tool

    February 19, 2013 •

    Facebook’s Power Editor can help administrators manage multiple ad campaigns and Pages with greater efficiency. Facebook created it primarily for agencies with multiple client accounts. But Power Editor offers benefits ...

  • Social Media

    Search Result Domination with Social Media

    February 15, 2013 •

    Social media and organic search work hand in hand, but not in the way most people think. Building up a grand social media presence will not drive link authority back to your ecommerce site. The major social networks have long since stripped the link authority from their outbound links...

  • Social Media

    10 Google Chrome Social Media Apps

    February 14, 2013 •

    Google's Chrome Web Store offers many applications for that browser. These include apps for businesses — to help with accounting, invoicing, creating documents, setting appointments, logging phone calls, and performing other critical business functions. They also include sales and marke...

  • Social Media

    Facebook ‘Nearby’ Increases Mobile Search Capability

    February 12, 2013 •

    Facebook knows a lot about what its users like. Thanks to a recent upgrade of its mobile app, a feature called Nearby turns that information into meaningful search data that local businesses with a Facebook Page and physical location can turn to their advantage. Considering that more th...

  • Social Media

    Selling on Facebook Easier for Smaller Merchants

    February 8, 2013 •

    The merits of selling goods on Facebook are a topic of much debate. Several large retailers, including GameStop, Gap, jcpenney, and Nordstrom, experienced disappointing results and shut down their Facebook stores within months. But according to Sucharita Mulpuru, retail analyst at For...