Social Media

  • Social Media

    Can New Myspace Help Ecommerce Businesses?

    February 2, 2013 •

    Myspace is one social network I thought I would never address again, especially in a business context. The site became the most popular social network in 2005 and surpassed Google as the most visited website in 2006. In later years, use of the site quickly declined due to the growing ...

  • Social Media

    10 Ways Merchants Can Use Google+

    January 30, 2013 •

    The continued growth of Google+, along with an increased understanding of the nature of the platform, has caused many companies to establish a presence there. Google has also positioned Google+ as a channel businesses can use. With that in mind, here are 10 ways you can take advantage...

  • Social Media

    Facebook Takes on Local Search

    January 17, 2013 •

    Consumers use the Internet to search for local businesses, events, and topics. Google is a major player in local search, but so is Bing, Yahoo!, Yelp,, Foursquare, and other sites. Local search now has a new competitor: Facebook Graph Search. Launched this week, Facebo...

  • Social Media

    10 Tips for Syndicating Blog Content

    January 16, 2013 •

    Blogging is hard work. It takes much time to research a topic, write copy, and find useful images, videos, and infographics. But writing a post is only the first step. For ...

  • Social Media

    8 Instagram Photo-Sharing Alternatives

    January 8, 2013 •

    Photo-sharing site Instagram created a controversy recently when it proposed a change in its terms of service that would have allowed the company to incorporate user generated images in ads without users' permission. The company has since reconsidered its decision. Having written "10 W...

  • Social Media

    Using Instagram for your Ecommerce Business

    January 2, 2013 •

    Popular photo-sharing app Instagram — which Facebook acquired earlier this year — is now used by businesses. Of 100 leading brands, 54 have incorporated Instagram, according to Simply Measured, an analytics firm. Here is how you can start using Instagram to market your products and ser...

  • Social Media

    10 Ways to Encourage Customer Ratings and Reviews

    December 26, 2012 •

    According to Nielsen’s "Global Trust in Advertising and Brand Messages" report, which surveyed more than 28,000 Internet respondents in 56 countries, 92 percent of consumers said they trust recommendations from friends and family above all other forms of advertising. From an ecommerce ...

  • Social Media

    5 Sites for Consumer Product Discovery

    December 18, 2012 •

    Social media has inspired a new kind of shopping that is based on peer-to-peer sharing of content on sites like Pinterest, Etsy, or Shopcade, and less known sites such as LoveIt or Wanelo. This consumer-driven trend is referred to as "discovery." For many consumers, shopping is as muc...

  • Social Media

    How to Create a Google+ Community

    December 11, 2012 •

    Google+ is growing. According to a Google executive, more than 500 million people have set up profiles, 235 million actively use Google+ functionality such as Hangouts (its video chat feature) and sharing links (via the +1 button), and 135 million use Google+ as a stand-alone social net...

  • Social Media

    Designing a Facebook Marketing Campaign in 4 Steps

    December 4, 2012 •

    Marketing on Facebook involves four basic steps: Build, Connect, Engage and Influence, a process Facebook now refers to as the BCEI framework. This article outlines these four steps and explains how ecommerce merchants can use them to execute an effective Facebook marketing campaign. ...

  • Social Media

    6 Sites to Monitor Facebook Changes

    December 4, 2012 •

    Facebook is notorious for making changes to its platform. Often, such changes are made with little notice or fanfare, unless you know where to look. Staying abreast of such changes is important to any merchant who wishes to use Facebook marketing more effectively. In this article, I p...

  • Social Media

    Amazon and Pinterest Add Business Pages

    November 26, 2012 •

    Facebook, LinkedIn, and Google+ have their own versions of business pages. Now, Amazon and Pinterest do, too. Amazon Marketing Services Amazon has quietly launched what it refers to as Amazon ...

  • Social Media

    Top 10 Social Sharing Buttons for Your Website

    November 21, 2012 •

    One of the best ways to get traffic to your website is through the use of social sharing buttons. The problem, however, is that while many social sharing options exist, their features vary. Some offer fewer sharing options, some only work on WordPress, and some require more technical ex...

  • Social Media

    Pinterest Releases Business Accounts

    November 19, 2012 •

    Pinterest, the popular image and video sharing site, now allows for specific business accounts that have a separate set of terms and conditions and may eventually include promotional options not currently available on the platform. "Thousands of businesses have become part of our commu...

  • Social Media

    13 Facebook Marketing Apps Worth Your Attention

    November 14, 2012 •

    Facebook’s modifications to fan pages — most importantly the shift to Timeline — has reduced the use of specialized, third-party marketing apps. However, that does not mean these apps have ...

  • Social Media

    Facebook Simplifies Ad Creation Process

    November 6, 2012 •

    Facebook has simplified its ad campaign creation process. The changes address (a) the redesign of the user interface, (b) a concentrated focus on marketing goals and objectives, and (c) the ability to easily use different ad types. To create an ad using the revised system, follow thes...

  • Social Media

    9 Blogging Lessons for Ecommerce Merchants

    November 1, 2012 •

    Blogging is a combination of science and art. The science part requires that bloggers use the latest search-engine-optimization tactics. The art is to hone writing and editing skills. But it doesn't have to be as difficult as that may sound. As a longtime blogger and journalist, I've ...

  • Social Media

    LinkedIn Updates Member Profiles

    October 30, 2012 •

    LinkedIn recently launched a new version of its user profiles. It will be available to all members in the coming weeks. More than just a design change, the new profile increases your opportunity to make connections, tell your professional story, and engage with others in your network. ...

  • Social Media

    How to Set Up a YouTube Channel

    October 23, 2012 •

    A "Channel" is YouTube's equivalent of a Facebook page. You must create a YouTube Channel to upload videos, comment on videos, or create "playlists" — collections of different videos by topic. In this article I discuss how to set up a YouTube Channel, to help market your business. ...

  • Social Media

    YouTube’s Time Watched Algorithm Update

    October 19, 2012 •

    In the past, YouTube measured a video’s popularity based on the number of clicks it received. Last Friday the video search giant changed its algorithm — here's the blog post at YouTube — to take the time spent watching a video into account. As a result, ecommerce sites wanting to attrac...

  • Social Media

    Pinterest: Tap Shared Interests for Ecommerce Sales

    October 17, 2012 •

    How many times have you purchased a product just because one of your Facebook friends did? Likely, your answer is, "Not very often." As retailers, we make a mistake to think that people rely exclusively on their social graph — the network of friends on social networks. More often, they...

  • Social Media

    Is Pinterest the Best Social Platform for Ecommerce?

    October 16, 2012 •

    Pinterest may owe its popularity to human nature. Early this year, Monetate, the shopping-personalization firm, made headlines when it pronounced that Pinterest was reshaping social commerce and could be a leading source of social media traffic to online retail sites. And even if the M...

  • Social Media

    17 Social Media Cheat Sheets

    October 15, 2012 •

    These days, small businesses use a variety of social media sites in their marketing efforts. Cheat sheets are a helpful way to keep the functionality of each site straight. Here is a list of cheat sheets for the major social media sites. There are infographic tools to identify keyboard...

  • Social Media

    LinkedIn Retools Company Pages

    October 8, 2012 •

    LinkedIn recently launched a redesign of its Company Pages. It initially offered the redesign to a few select companies. But last week, it made the redesign available to all businesses. LinkedIn described it all in a blog post. Merchants should consider updating their company pages to ...

  • Social Media

    The 4-Step Social Media Content Strategy

    October 3, 2012 •

    In a crowded online marketplace where smaller retailers are forced to vie against large ones, creating useful content is one way to garner consumer attention and trust. This is especially true when it comes to attracting prospects in social media. At the recent Dreamforce 2012 confere...

  • Social Media

    A Social Media Marketing Paradox?

    October 2, 2012 •

    A new study finds that social media influences just one percent of ecommerce transactions, meaning that thousands of merchants could be, potentially, wasting valuable marketing dollars. But consumers and small and mid-sized retailers are claiming social success. Is there a social media ...

  • Social Media

    Twitter Launches Redesign with New Header Image

    September 26, 2012 •

    Twitter recently launched a redesign of the profile page, which includes a new header image that sits atop a user's feed stream. The image resembles Facebook’s Timeline cover image and provides merchants with a unique opportunity to showcase their brands. How to Set Up a Header Image ...

  • Social Media

    7 Social Shopping Sites to Sell Products

    September 19, 2012 •

    Social shopping sites can assist consumers to find products. You are likely familiar with popular sites that fit into this category — Etsy, and Pinterest, in particular. But here are seven others that may be used by smaller retailers to list products for sale. 1. Blomming En...

  • Social Media

    Top 20 Viral Marketing Videos

    September 18, 2012 •

    If you want to find brand videos having an impact, follow what's being shared. Here is a list of the top 20 shared marketing videos over the last thirty days. Included in this list are non-profit organizations, political campaign videos, and an education documentary. This information...

  • Social Media

    Twitter Advertising for Small Business

    September 12, 2012 •

    Twitter offers two affordably priced advertising options for smaller businesses: "Promoted Accounts" and "Promoted Tweets." Promoted Accounts. Twitter looks at your current followers and then finds people with similar interests. When it discovers a match, Twitter recommends you in th...