Social Media
Our social media marketing coverage addresses management tools, educational courses, platform tips, social analytics, and strategies for Twitter, Facebook, LinkedIn, Instagram, and more. We’ve interviewed merchants who rely on social media traffic, and vendors who provide specialized services.
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Social Media
How to Set Up a Twitter Card for Your Ecommerce Site
September 14, 2016 • Armando Roggio
With a bit of data, online retailers can improve the way products are shared on Twitter, defining a specific image and description to be displayed and improving tracking with Twitter ...
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Social Media
12 New Social Media Tools for Merchants
September 12, 2016 • Sig Ueland
Established social media platforms continually launch new tools to help businesses connect with prospects and customers. Here is a list of new and updated social media tools for merchants. There are ...
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Social Media
5 Twitter Lessons from Well-known Retailers
August 30, 2016 • Armando Roggio
Many well-known retail brands use Twitter to connect with shoppers, offer deals, and market the items they sell. Those brands can inspire small retail businesses to market with Twitter, too. For some ...
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Social Media
10 Brands on Snapchat, for Innovative Marketing
August 19, 2016 • Sig Ueland
Once an app novelty for kids, Snapchat has become an established social media platform — recently valued at over $16 billion — for brands to engage 100 million followers in ...
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Social Media
Integrate Social Channels to Increase Conversions
August 10, 2016 • Pamela Hazelton
Facebook is steadily becoming a go-to platform for finding products online. That’s because the social network reaches more than 80 percent of Internet users, even if they primarily use Facebook ...
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Social Media
30 Facebook Tools for Businesses
July 11, 2016 • Sig Ueland
Facebook offers a wide assortment of tools for businesses to promote their brands, reach new customers, and build lasting relationships. Most of the tools are free. Here is a list of ...
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Social Media
24 Winners from the 2016 Facebook Awards
June 20, 2016 • Sig Ueland
Facebook has announced the winners of this year’s Facebook Awards, celebrating the best marketing campaigns on the Facebook platforms. For any business interested in marketing on the social network, the ...
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Social Media
LinkedIn Advertising: Time for a Second Look?
June 15, 2016 • Michael Stancil
It’s a big week for LinkedIn. Microsoft announced it will acquire the company for $26.2 billion, which could provide LinkedIn with a much-needed boost. Is it time to put past ...
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Social Media
Facebook Extends Lookalike Audiences with ‘Custom Combinations’
June 1, 2016 • Michael Stancil
Facebook lookalike audiences can help advertisers target relevant prospects. Until recently, there were really just two useful options, for most advertisers, to do this. First, advertisers could upload to Facebook ...
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Social Media
Creating Facebook Lookalike Audiences with Behavior Targeting
May 19, 2016 • Michael Stancil
One of the huge benefits of Facebook ads is the ability to take a group of people — such as your customers — and then find a few million users who act similarly.
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Social Media
12 Tools to Automate Twitter for Ecommerce Marketing
May 2, 2016 • Sig Ueland
Twitter may be an ideal platform to promote content and engage an audience. But who has the time? Fortunately, you can supplement your social media presence with automation tools, saving ...
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Social Media
Using Facebook to Target International Buyers
April 29, 2016 • Michael Stancil
An ecommerce business can sell and deliver products anywhere in the world. Yet, oftentimes, Facebook ad campaigns by U.S.-based merchants target just the U.S., and maybe Canada. Why is this? To ...
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Social Media
How to Test and Change Facebook Ads, to Drive Performance
April 12, 2016 • Michael Stancil
When was the last time you updated your advertising copy, such as on AdWords or Facebook ads? If you’re not updating your ads, your frequency — the number of times ...
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Social Media
14 Social Networks for Ecommerce Merchants in 2016
April 4, 2016 • Sig Ueland
A social network can offer an ecommerce merchant the opportunity to promote a business and even sell some products. Explore new and emerging social networks, along with new features on ...
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Social Media
Facebook ‘Lead Ads’ Good for Competitive Markets
March 3, 2016 • Michael Stancil
Are you advertising in an expensive market? Is the cost per click for a top term too expensive? If you rely on leads for your business, there is a solution:
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Social Media
12 Brands that Use Instagram to Show Products, Share Culture
February 29, 2016 • Sig Ueland
Instagram is the social platform for visual content. For brands, Instagram can be a place to show off products, celebrate your culture, feature your community, and even make some sales. Here ...
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Social Media
Discover Twitter Analytics
February 25, 2016 • Kristine Wirth
Twitter Analytics is a free tool that enables you to understand how your content on Twitter is resonating with your audience. Using Twitter Analytics, you will see comprehensive insights about your followers that may help boost engagement.
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Social Media
Instagram Ads: Low CPAs for Right Audience
February 24, 2016 • Michael Stancil
If you asked an ecommerce marketer what her lowest cost-per-acquisition channel is, she would likely not say Instagram. Instagram would probably not be in her top five. But Instagram ads can actually produce a low ...
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Social Media
20 SEO Feeds to Follow on Twitter
February 22, 2016 • Sig Ueland
Search engines help consumers find online merchants. One of the best places to learn and improve search engine optimization skills is Twitter. Here is a list of SEO feeds to follow ...
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Social Media
Understanding Facebook Page Insights: Part 2
February 17, 2016 • Rodney Hess
In "Part 1" of my guide to Facebook Page Insights, I detailed the data available in the overview, likes, and reach sections. This article — "Part 2" — covers page views, posts, videos, and people.
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Social Media
Conversion Rate Optimization: Scent Trail or Primrose Path?
February 15, 2016 • Paul Chaney
Conversion rate optimization is the practice of managing pay-per-click ads, landing pages, and websites to increase sales, leads, or other desired actions from visitors.
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Social Media
15 Top Retailers and Products on Pinterest
February 8, 2016 • Sig Ueland
Pinterest wants to be an ecommerce platform. The inspiration-focused social network is steadily releasing its Buyable Pins, which let people purchase using a credit card or Apple Pay without having ...
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Social Media
3 Facebook Ad Segments That Increase ROI
February 3, 2016 • Michael Stancil
Are you running ads on Facebook that are performing just average? What if you could get a greater return on investment without spending more? Facebook’s segmentation features can help. In this ...
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Social Media
Will Ads on Instagram Reduce Organic Reach?
February 1, 2016 • Samantha Collier
Instagram has become one of the most popular social media apps, with over 400 million active monthly users and 80 million photos uploaded daily. Instagram’s move to open up advertising ...
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Social Media
Understanding Facebook Page Insights: Part 1
January 27, 2016 • Rodney Hess
Facebook Page Insights is an essential tool for monitoring and evaluating your Facebook marketing efforts. There are many other online tools that provide deeper analytics and surveillance solutions, but Facebook Insights gives a basic rundown of how your page, its posts, and even those of your competitors, are performing.
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Social Media
Why and How to Use Instagram for Advertising
January 21, 2016 • Kristine Wirth
Instagram recently opened its advertising platform to all users, giving companies large and small yet another way to get their message in front of a bigger, more diverse audience.
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Social Media
Facebook: Save Money with New Audience Overlap Ad Tool
January 19, 2016 • Michael Stancil
A few weeks ago, everyone should have received access to a new Facebook advertising feature that could become pretty useful: Audience Overlap. It’s a feature Facebook reps have had for some ...
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Social Media
Using Social Networks for Long-form Content: Pros, Cons
January 18, 2016 • Paul Chaney
One marketing trend growing in popularity is the use of social networks to publish long-form content, not unlike what you would see on a blog. That's particularly true of Facebook and LinkedIn, each of which has developed platforms to facilitate such activity, and there is even talk of Twitter changing its model to accommodate longer content, believe it or not.
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Social Media
25 Ways to Use Twitter for Marketing
January 11, 2016 • Paul Chaney
Although marketing through social media is the norm, Twitter is still an enigma for many. I can't recount just how many times I have heard business owners and marketers tell me, "I just don't get Twitter."
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Social Media
7 Social Media Marketing Trends for 2016
January 8, 2016 • Kristine Wirth
Editor’s Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as ...