Category

Social Media

Our social media marketing coverage addresses management tools, educational courses, platform tips, social analytics, and strategies for Twitter, Facebook, LinkedIn, Instagram, and more. We’ve interviewed merchants who rely on social media traffic, and vendors who provide specialized services.

Social Media
100 million Russians use social media every day

November 2, 2017 • Maksim Komonov

Roughly 100 million people in Russia visit at least one social network every day. The most visited social networks in Russia are as follows, in order. VKontakte YouTube Odnoklassniki Facebook Instagram Twitter The audiences strongly differ. Eighty ...
Social Media
105 Leading Social Networks Worldwide

September 27, 2017 • Gagan Mehra

Much has changed since 2015 when we last updated our list leading social media sites. Many more social networks have been launched. Some have been discontinued. This post will list all leading English-language social networks as of Sept. 2017. It will also indicate social networks that were added since the 2015 article, by placing “(New)” beside the name.
Social Media
11 New Social Networks for 2017

July 24, 2017 • Sig Ueland

Exploring new social networks can help you find ways to talk with your customers or team members and discover new places to promote your brand. It will also help you ...
Social Media
23 Instagram Tools to Connect with Shoppers

June 26, 2017 • Sig Ueland

Instagram is a platform for inspiring images. For businesses, it can be a good place to convey a brand’s story and connect with consumers. Here is a list of tools for ...
Social Media
11 New Video Tools in Social Media

May 10, 2017 • Sig Ueland

In the rush to become destinations for online video content, social media platforms are releasing a flurry of new tools and improvements for publishers and viewers. Many of these updates ...
Social Media
15 Social Media Updates for Merchants

March 27, 2017 • Sig Ueland

By following updates on social media platforms, brands can discover new features to run all aspects of a business. Here is a list of recent updates from social media platforms.
Social Media
Pinterest: 7 Tips to Promote Your Ecommerce Business

March 13, 2017 • Armando Roggio

Pinterest is a powerful social media channel for online retailers. It’s worth the time to build a good Pinterest profile, create active boards, and engage with some of the platform’s ...
Social Media
12 Tools for Snapchat Marketing

February 27, 2017 • Sig Ueland

Snapchat, the disappearing messages app, may have started as a novelty for millennials. But with over 150 million daily users, and innovative new ad tools like Geofilters and Sponsored Lenses,
Social Media
13 New Social Media Tools for 2017

February 21, 2017 • Sig Ueland

Social media platforms and tools change quickly. Here is a list of new social media tools to try in 2017. There are tools to generate and curate content, launch and measure ...
Social Media
Designing Pinterest Posts That Encourage Clicks

February 3, 2017 • Armando Roggio

Pinterest provides online marketers many opportunities to engage potential customers, including encouraging clicks to products or content. While the act of creating pins is an art, there are practices that ...
Social Media
6 Steps to Plan Social Media Ads for 2017

December 20, 2016 • Michael Stancil

With 2016 nearly complete, it’s time to start planning social media advertising for 2017. We don’t necessarily need to plan the entire year. But anything less than three months at ...
Social Media
10 Exceptional Social Media Campaigns in 2016

December 19, 2016 • Sig Ueland

An exceptional social media campaign can generate real results for a brand, whether the goal is to create buzz, promote a product, or raise awareness for a cause. Here is a ...
Social Media
Using Facebook’s Dynamic Product Ads to Move Holiday Inventory

December 7, 2016 • Michael Stancil

The holiday season is here. For many retailers, it’s the home stretch for selling inventory. Retailers that sell more than one product are often put in a tight spot: How ...
Social Media
Social Media Holiday Ads: 7 Steps to (Quickly) Prepare

November 13, 2016 • Michael Stancil

Millions of holiday shoppers will soon start looking for deals. Will your social media ads be there to meet them? If not, your sales will likely see a small bump ...
Social Media
How to Hire a Freelancer (for Social Media Marketing)

October 13, 2016 • Michael Stancil

Advertising on Facebook and other social media sites requires time and expertise. But ecommerce merchants often lack one or the other; they sometimes struggle with optimizing paid social media campaigns. The answer for ...
Social Media
How to Set Up a Twitter Card for Your Ecommerce Site

September 14, 2016 • Armando Roggio

With a bit of data, online retailers can improve the way products are shared on Twitter, defining a specific image and description to be displayed and improving tracking with Twitter ...
Social Media
12 New Social Media Tools for Merchants

September 12, 2016 • Sig Ueland

Established social media platforms continually launch new tools to help businesses connect with prospects and customers. Here is a list of new and updated social media tools for merchants. There are ...
Social Media
5 Twitter Lessons from Well-known Retailers

August 30, 2016 • Armando Roggio

Many well-known retail brands use Twitter to connect with shoppers, offer deals, and market the items they sell. Those brands can inspire small retail businesses to market with Twitter, too. For some ...
Social Media
10 Brands on Snapchat, for Innovative Marketing

August 19, 2016 • Sig Ueland

Once an app novelty for kids, Snapchat has become an established social media platform — recently valued at over $16 billion — for brands to engage 100 million followers in ...
Social Media
Integrate Social Channels to Increase Conversions

August 10, 2016 • Pamela Hazelton

Facebook is steadily becoming a go-to platform for finding products online. That’s because the social network reaches more than 80 percent of Internet users, even if they primarily use Facebook ...
Social Media
30 Facebook Tools for Businesses

July 11, 2016 • Sig Ueland

Facebook offers a wide assortment of tools for businesses to promote their brands, reach new customers, and build lasting relationships. Most of the tools are free. Here is a list of ...
Social Media
24 Winners from the 2016 Facebook Awards

June 20, 2016 • Sig Ueland

Facebook has announced the winners of this year’s Facebook Awards, celebrating the best marketing campaigns on the Facebook platforms. For any business interested in marketing on the social network, the ...
Social Media
LinkedIn Advertising: Time for a Second Look?

June 15, 2016 • Michael Stancil

It’s a big week for LinkedIn. Microsoft announced it will acquire the company for $26.2 billion, which could provide LinkedIn with a much-needed boost. Is it time to put past ...
Social Media
Facebook Extends Lookalike Audiences with ‘Custom Combinations’

June 1, 2016 • Michael Stancil

Facebook lookalike audiences can help advertisers target relevant prospects. Until recently, there were really just two useful options, for most advertisers, to do this. First, advertisers could upload to Facebook ...
Social Media
Creating Facebook Lookalike Audiences with Behavior Targeting

May 19, 2016 • Michael Stancil

One of the huge benefits of Facebook ads is the ability to take a group of people — such as your customers — and then find a few million users who act similarly.
Social Media
12 Tools to Automate Twitter for Ecommerce Marketing

May 2, 2016 • Sig Ueland

Twitter may be an ideal platform to promote content and engage an audience. But who has the time? Fortunately, you can supplement your social media presence with automation tools, saving ...
Social Media
Using Facebook to Target International Buyers

April 29, 2016 • Michael Stancil

An ecommerce business can sell and deliver products anywhere in the world. Yet, oftentimes, Facebook ad campaigns by U.S.-based merchants target just the U.S., and maybe Canada. Why is this? To ...
Social Media
How to Test and Change Facebook Ads, to Drive Performance

April 12, 2016 • Michael Stancil

When was the last time you updated your advertising copy, such as on AdWords or Facebook ads? If you’re not updating your ads, your frequency — the number of times ...
Social Media
14 Social Networks for Ecommerce Merchants in 2016

April 4, 2016 • Sig Ueland

A social network can offer an ecommerce merchant the opportunity to promote a business and even sell some products. Explore new and emerging social networks, along with new features on ...
Social Media
Facebook ‘Lead Ads’ Good for Competitive Markets

March 3, 2016 • Michael Stancil

Are you advertising in an expensive market? Is the cost per click for a top term too expensive? If you rely on leads for your business, there is a solution:

« Previous 1 2 3 … 5 6 7 … 21 22 23 Next »