Category

Social Media

Our social media marketing coverage addresses management tools, educational courses, platform tips, social analytics, and strategies for Twitter, Facebook, LinkedIn, Instagram, and more. We’ve interviewed merchants who rely on social media traffic, and vendors who provide specialized services.

Social Media
Facebook ‘Lead Ads’ Good for Competitive Markets

March 3, 2016 • Michael Stancil

Are you advertising in an expensive market? Is the cost per click for a top term too expensive? If you rely on leads for your business, there is a solution:
Social Media
12 Brands that Use Instagram to Show Products, Share Culture

February 29, 2016 • Sig Ueland

Instagram is the social platform for visual content. For brands, Instagram can be a place to show off products, celebrate your culture, feature your community, and even make some sales. Here ...
Social Media
Discover Twitter Analytics

February 25, 2016 • Kristine Wirth

Twitter Analytics is a free tool that enables you to understand how your content on Twitter is resonating with your audience. Using Twitter Analytics, you will see comprehensive insights about your followers that may help boost engagement.
Social Media
Instagram Ads: Low CPAs for Right Audience

February 24, 2016 • Michael Stancil

If you asked an ecommerce marketer what her lowest cost-per-acquisition channel is, she would likely not say Instagram. Instagram would probably not be in her top five. But Instagram ads can actually produce a low ...
Social Media
20 SEO Feeds to Follow on Twitter

February 22, 2016 • Sig Ueland

Search engines help consumers find online merchants. One of the best places to learn and improve search engine optimization skills is Twitter. Here is a list of SEO feeds to follow ...
Social Media
Understanding Facebook Page Insights: Part 2

February 17, 2016 • Rodney Hess

In "Part 1" of my guide to Facebook Page Insights, I detailed the data available in the overview, likes, and reach sections. This article — "Part 2" — covers page views, posts, videos, and people.
Social Media
Conversion Rate Optimization: Scent Trail or Primrose Path?

February 15, 2016 • Paul Chaney

Conversion rate optimization is the practice of managing pay-per-click ads, landing pages, and websites to increase sales, leads, or other desired actions from visitors.
Social Media
15 Top Retailers and Products on Pinterest

February 8, 2016 • Sig Ueland

Pinterest wants to be an ecommerce platform. The inspiration-focused social network is steadily releasing its Buyable Pins, which let people purchase using a credit card or Apple Pay without having ...
Social Media
3 Facebook Ad Segments That Increase ROI

February 3, 2016 • Michael Stancil

Are you running ads on Facebook that are performing just average? What if you could get a greater return on investment without spending more? Facebook’s segmentation features can help. In this ...
Social Media
Will Ads on Instagram Reduce Organic Reach?

February 1, 2016 • Samantha Collier

Instagram has become one of the most popular social media apps, with over 400 million active monthly users and 80 million photos uploaded daily. Instagram’s move to open up advertising ...
Social Media
Understanding Facebook Page Insights: Part 1

January 27, 2016 • Rodney Hess

Facebook Page Insights is an essential tool for monitoring and evaluating your Facebook marketing efforts. There are many other online tools that provide deeper analytics and surveillance solutions, but Facebook Insights gives a basic rundown of how your page, its posts, and even those of your competitors, are performing.
Social Media
Why and How to Use Instagram for Advertising

January 21, 2016 • Kristine Wirth

Instagram recently opened its advertising platform to all users, giving companies large and small yet another way to get their message in front of a bigger, more diverse audience.
Social Media
Facebook: Save Money with New Audience Overlap Ad Tool

January 19, 2016 • Michael Stancil

A few weeks ago, everyone should have received access to a new Facebook advertising feature that could become pretty useful: Audience Overlap. It’s a feature Facebook reps have had for some ...
Social Media
Using Social Networks for Long-form Content: Pros, Cons

January 18, 2016 • Paul Chaney

One marketing trend growing in popularity is the use of social networks to publish long-form content, not unlike what you would see on a blog. That's particularly true of Facebook and LinkedIn, each of which has developed platforms to facilitate such activity, and there is even talk of Twitter changing its model to accommodate longer content, believe it or not.
Social Media
25 Ways to Use Twitter for Marketing

January 11, 2016 • Paul Chaney

Although marketing through social media is the norm, Twitter is still an enigma for many. I can't recount just how many times I have heard business owners and marketers tell me, "I just don't get Twitter."
Social Media
7 Social Media Marketing Trends for 2016

January 8, 2016 • Kristine Wirth

Editor’s Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as ...
Social Media
Google Maps: A ‘Social Network’ in Disguise

January 4, 2016 • Paul Chaney

Gone are the days when Google Plus was the epicenter for local business information. Google My Business now owns that domain, for the business owner. For users, Google Maps has become a replacement for Google Plus Local and is somewhat of a social network in disguise.
Social Media
Tips, Tricks to Optimize a YouTube Channel

January 4, 2016 • Samantha Collier

Using YouTube for your business is easy. Simply set up a channel and start uploading videos. But as your investment in video grows, so does the pressure to make sure ...
Social Media
Advertising Options to Test (and Expand) in 2016, for Ecommerce

December 31, 2015 • Michael Stancil

With the new year, advertisers can put mistakes behind them, take note of what worked, and try something new. At Tailor Brands, my employer, we include marketing tests in every monthly ...
Social Media
Changes to Google Plus: What You Need to Know

December 31, 2015 • Rodney Hess

Google has had many failed experiments in the past, such as Buzz, Wave, and, more recently, Google Glass. However, the search giant shows no signs of giving up on its attempt to compete in the social networking sphere, via Google Plus.
Social Media
Creating 1-day Facebook, Twitter Ad Campaigns

December 15, 2015 • Michael Stancil

Do you have a single-day sale planned for your ecommerce business? One day is plenty of time to create and execute a successful social media campaign. Say it’s 7:00 a.m. on ...
Social Media
11 Stand-out Social Media Campaigns from 2015

December 13, 2015 • Sig Ueland

Brands used new tools in 2015 to create compelling social content, with much attention on three innovations: live-streaming video, smartwatches, and emojis. Here is a list of stand-out social media in ...
Social Media
Using the New Twitter Polls for Ecommerce

December 1, 2015 • Samantha Collier

Twitter announced its new polling feature in October and quickly rolled it out across the desktop site, mobile site, and mobile app. Here is Twitter’s announcement video. Coming soon! We’re rolling out the ability for everyone ...
Social Media
9 Tools to Sell on Facebook

November 13, 2015 • Sig Ueland

Facebook recorded strong earnings in the most recent quarter, with a daily active user base of over one billion, outperforming expectations across engagement and financial metrics. Facebook continues to make inroads ...
Social Media
Social Media Marketing: 11 Free Guides and Ebooks

November 4, 2015 • Rodney Hess

I love free guides and ebooks on the topic of social media marketing. I have an entire Google Drive folder full of them that I update consistently and share with my team. Here are 11 of my favorites, to share with you.
Social Media
Retail Brands Embrace Emojis, for Marketing

November 3, 2015 • Samantha Collier

Emojis are symbols or icons that express an idea or an emotion. Unlike emoticons, which use plain text to create a facial expression — like this :-D — emojis are ...
Social Media
How to Create a Social Media Calendar

October 29, 2015 • Kristine Wirth

Local businesses know they have to post on social networks frequently, to stay engaged with fans and followers. However, it is a task that often gets put on the back burner or, worse, overlooked entirely. Using a social media calendar can help alleviate this problem.
Social Media
Twitter Share Counts Are Going Away; Now What?

October 28, 2015 • Michael Stancil

There’s a big change coming to your Twitter buttons: The tweet count number is going away by Nov. 20, 2015. In this article, I will elaborate on what Twitter said, what ...
Social Media
Maximizing Facebook Ads for Ecommerce Sales

October 21, 2015 • Michael Stancil

Facebook ads are the rage lately — and for good reason. If you can supply at least a few valuable targeting components of your prospective customers, Facebook can do the rest and start ...
Social Media
9 Essential Blogs for Small Business Owners

October 14, 2015 • Kristine Wirth

Keeping up with small business social marketing techniques and trends can be time-consuming. There are thousands of blogs that you could follow, to get advice. The problem lies in deciding which ones best suit your needs.

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