Page 119 – Practical Ecommerce

Category

Influencers & Affiliates
For Affiliate Marketing Success, Know Your Affiliates

March 2, 2017 • Greg Hoffman

Finding the right affiliates to build an affiliate-marketing program means understanding their traffic sources before they are approved. Affiliates come in all shapes and sizes. Once a manager can identify ...
Platforms & Apps
Ecommerce Product Releases: March 2, 2017

March 2, 2017 • Sig Ueland

Here is a list of product releases and updates for late February from companies that offer services to online merchants. There are updates on artificial intelligence elements to improve online ...
Business > Merchant Voice
My ecommerce canon

March 1, 2017 • Peter Keller

I always enjoy discussing ecommerce and entrepreneurship with friends and other people. I love helping them. I’m frequently asked about resources for folks that are interested in learning more about ecommerce.
Analytics & Data
Google Analytics: Custom Reports, Shortcuts, Dashboards

March 1, 2017 • Morgan Jones

Ecommerce merchants need easily accessible data to make quick decisions and drive more sales. But the data used by merchants differs based on their particular circumstance. They need data that ...
Conversion
5 More Reasons to Consider Drop Shipping for Ecommerce

February 28, 2017 • Armando Roggio

Drop shipping is a fulfillment model wherein online retailers market products and take orders from shoppers, but third-party suppliers (drop shippers), which are often product distributors or brokers, fulfill those ...
Code
To Grow Search Traffic, Add JSON-LD

February 28, 2017 • Eric Davis

Presumably every ecommerce site wants to improve its organic search traffic. But a limiting factor with search engines has been their need to analyze huge quantities of HTML data, which is ...
Payments
Credit Card Processing: 3 Items to Review on Jan. 2017 Statement

February 27, 2017 • Phil Hinke

Merchants should have received their credit card processing statements for January 2017 activity. They should take the time to review three important items. Investigate Customer Refunds It’s not uncommon for merchants to ...
Social Media
12 Tools for Snapchat Marketing

February 27, 2017 • Sig Ueland

Snapchat, the disappearing messages app, may have started as a novelty for millennials. But with over 150 million daily users, and innovative new ad tools like Geofilters and Sponsored Lenses,
Business
Why Adopt Conversational Commerce?

February 26, 2017 • Gagan Mehra

New methods of engaging consumers are launched frequently. Few are successful. Conversational commerce, however, has gained widespread adoption in a short period. Conversational commerce enables transactions via instant messaging tools, such ...
Checkout Tactics
7 Reasons Customer Service Agents Lose Sales

February 24, 2017 • Pamela Hazelton

After eavesdropping recently on a conversation between two people in a restaurant, I realized I’ve been remiss in talking more about “front of house” tactics as it relates to converting ...
Business
3 Retail Pricing Strategies for Ecommerce

February 23, 2017 • Armando Roggio

Many online retail businesses use one of three popular strategies to set product prices: cost-based, competitor-based, and value-based. It can be a challenge to know how much to charge for a ...
Technical SEO
How to Avoid SEO Disaster from a Replatform

February 22, 2017 • Hamlet Batista

Redesigning your ecommerce site or changing platforms is nerve racking. It’s easy to miss an important step and lose valuable organic search traffic and revenue. I have assisted many ecommerce sites ...
Business > Merchant Voice
Generic online box shifters are doomed

February 21, 2017 • Richard Stubbings

2017 is going to be a difficult year. Smaller ecommerce and brick-and-mortar retailers will be squeezed out by the bigger players. Amazon will continue its push to stock the most ...
Social Media
13 New Social Media Tools for 2017

February 21, 2017 • Sig Ueland

Social media platforms and tools change quickly. Here is a list of new social media tools to try in 2017. There are tools to generate and curate content, launch and measure ...
Schools & Resources
What Are Chatbots and How Do They Work?

February 20, 2017 • Armando Roggio

Messaging chatbots may help businesses improve customer service, sell more, and earn more profit, thanks to a familiar interface and increasing customer interest. Consumers — your potential customers — use these ...
Email & Text Marketing
To Optimize Email Marketing, Test These 3 Elements

February 16, 2017 • Carolyn Nye

One of the best things about email marketing is the ability to test elements in a campaign and quickly receive actionable data. Moreover, the results of email tests can apply ...
Amazon & Marketplaces
For success on Amazon, sell your own brands

February 15, 2017 • Phil Masiello

I have been selling on Amazon for many years. I have learned a few things about how to use the marketplace to expand and enhance my ecommerce efforts. In this ...
Email & Text Marketing
Using Triggered Emails for B2B Ecommerce

February 14, 2017 • Lori McDonald

Email marketing is a powerful tool, one that many B2B companies do not take advantage of. Triggered emails are a good way to get started. They are event-driven, based on a customer’s ...
Business
17 WordPress Plugins to Create Content

February 13, 2017 • Sig Ueland

The right set of WordPress plugins can help create content that engages readers and drives traffic. Here is a list of plugins to help create content for your WordPress website. There ...
Marketing & Advertising
2017 Ecommerce Marketing Checklist

February 12, 2017 • Armando Roggio

As your business’s ecommerce marketing starts anew in 2017, focus on a measurable strategy that will help you succeed. For many ecommerce marketers, the promotional year doesn’t really start with the ...
Marketing & Advertising
Innovative Marketing Relies on Guessing

February 9, 2017 • Armando Roggio

As shopping behaviors change, ecommerce marketers should change how they reach new prospects, deepen relationships with customers, and measure results. For at least some online retail businesses, this means experimenting with ...
Amazon & Marketplaces
Dissecting Amazon’s 2016 Financial Performance

February 9, 2017 • Marcia Kaplan

For years when Amazon failed to show a profit, financial analysts were unperturbed. Now that Amazon is profitable, it is taking a hit for not being profitable enough and missing ...
Business
10 Ingredients for Ecommerce Success

February 8, 2017 • Dale Traxler

There is no fast track to success in ecommerce, or any other type of business. I owned and operated a successful ecommerce company for 10 years. We sold that business, and ...
Content Marketing
5 Content Marketing Ideas for March 2017

February 8, 2017 • Armando Roggio

Whether your business is starting a podcast, launching a magazine, or just celebrating St. Patrick’s Day, March 2017 is full of opportunities to use content to promote your company and ...
Checkout Tactics
Track Micro Conversions to Increase Sales

February 7, 2017 • Pamela Hazelton

Typically when we talk about ecommerce conversions we are referring to sales. After all, the primary goal of any online store is to sell product — hopefully a high volume ...
Business > Merchant Voice
Finding your brand’s voice, and its communication channel

February 6, 2017 • Peter Keller

I launched FringeSport in 2010. It’s taken almost all of that time to find a voice for the brand and a primary channel to communicate that voice. I struggled with ...
Analytics & Data
Using Google Analytics to Optimize Shipping Rates

February 5, 2017 • Morgan Jones

One of the biggest challenges ecommerce merchants face is rising shipping rates. Thanks to Amazon, consumers expect fast, free delivery. Because niche merchants do not typically have the sales volume ...
Amazon & Marketplaces
Using Amazon to launch NuPeptin, my new brand

February 4, 2017 • Phil Masiello

Launching a brand or ecommerce business is risky and expensive. You can do all of the research in the world, but until the rubber hits the road, you really don’t ...
Social Media
Designing Pinterest Posts That Encourage Clicks

February 3, 2017 • Armando Roggio

Pinterest provides online marketers many opportunities to engage potential customers, including encouraging clicks to products or content. While the act of creating pins is an art, there are practices that ...
Platforms & Apps
Ecommerce Product Releases: February 2, 2017

February 2, 2017 • Sig Ueland

Here is a list of ecommerce-related product releases and updates for late-January. There are updates on local transactions, payment chatbots, affiliate marketing, and online appointments. Got an ecommerce product release? Email ...