Page 118 – Practical Ecommerce

Category

Content Marketing
Using Product Content to Boost Conversions

March 28, 2017 • Armando Roggio

The words and pictures online retailers use to convey a product’s value have an impact on that retailer’s conversions. Merchants responding to an October 2016 Forrester survey reported an average desktop ...
Code
Understanding HTTP Status Codes, for Ecommerce

March 28, 2017 • Eric Davis

An HTTP status code informs a browser about a web page or resource. When you click a link, your browser is asking the web server for the page that was ...
Social Media
15 Social Media Updates for Merchants

March 27, 2017 • Sig Ueland

By following updates on social media platforms, brands can discover new features to run all aspects of a business. Here is a list of recent updates from social media platforms.
Inventory > Merchant Voice
Deleting slow-moving inventory

March 27, 2017 • Elizabeth Hollingsworth

My Wedding Décor will celebrate its second birthday next month. When the website launched in April 2015, it began with 80 products, which had grown to almost 500 products at the ...
Business
7 Signs You Need a New Ecommerce Site

March 26, 2017 • Armando Roggio

An ecommerce site that is poor performing and hard to use can hurt its online sales. An online store’s appearance, usability, and features should convey trustworthiness and professionalism. How an ecommerce ...
Technical SEO
SEO: How to Detect, Correct Duplicate Content Pages

March 23, 2017 • Hamlet Batista

Duplicate content remains a common obstacle when it comes to increasing organic search traffic on retailer websites. Here are some of the advantages of addressing duplicate content to increase SEO performance,
Marketing & Advertising
3 Ways to Use the AdWords Keyword Planner

March 22, 2017 • Armando Roggio

Successful pay-per-click AdWords campaigns begin with understanding the words and phrases your potential customers will use when searching for your products on Google. With each new campaign, invest some time into ...
Checkout Tactics
Boost Site Search Results with Unique, Trendy Keywords

March 21, 2017 • Pamela Hazelton

Most every online store needs a robust site search feature. Potential buyers need to find things quickly and easily. Search result filters are vital to help guide shoppers to exactly ...
Email & Text Marketing
Study: Email Marketers to Focus on 4 Key Areas in 2017

March 20, 2017 • Carolyn Nye

Years ago, the rise of social media and smartphone usage prompted many marketing professionals to believe email was dying, as consumers’ use of email was uncertain. But fast forward to 2017 and ...
Shipping & Fulfillment
5 Shipping Tips for Ecommerce Beginners

March 20, 2017 • Armando Roggio

Master shipping and you’ll just about master ecommerce. For new online retailers selling tangible products, the act of managing shipping — both in terms of actually packing orders and in ...
Amazon & Marketplaces > Merchant Voice
The problem of fake products on Amazon

March 20, 2017 • Richard Stubbings

One of Amazon’s strengths is its extensive catalog and its requirement that every retailer selling an item has to list its offer on the same page. This means that when ...
Schools & Resources
11 New Ecommerce Books for Spring 2017

March 17, 2017 • Sig Ueland

Springtime is here, more or less. It’s time to look at the new ecommerce books. There are titles on digital marketing, native advertising, platforms strategies, crowd-based commerce, public relations, and ...
Business
Legal Issues for Membership-based Ecommerce Sites

March 17, 2017 • John Di Giacomo

Membership-based ecommerce websites — those that offer products, services, or additional benefits to members — have their own set of complex legal issues that do not apply to traditional online retailers.
Content Marketing
For Content Marketing Ideas, Try BuzzSumo

March 16, 2017 • Armando Roggio

BuzzSumo, a content and social media research tool, identifies popular content shared on social media sites like Facebook, Twitter, and Pinterest. Examining which articles are shared the most often may ...
Google Ads
‘Engagement on Facebook’ a New Custom Audience to Target

March 15, 2017 • Robert Brady

Facebook continues to develop and grow its online advertising platform. It has recently released a new way to define audiences that is based on interaction inside of Facebook. In this ...
Amazon & Marketplaces
Advertising options for Amazon marketplace sellers

March 15, 2017 • Phil Masiello

In “To drive sales on Amazon, optimize keywords,” my previous post, I discussed the importance of keywords on the Amazon marketplace, especially for sellers using Fulfillment by Amazon. Keyword optimization ...
Amazon & Marketplaces
FedEx to Challenge Amazon for Ecommerce Fulfillment

March 15, 2017 • Marcia Kaplan

1994. Ecommerce is in its infancy. A new company in Bellevue, Washington begins selling books online. Business analysts wonder if people will buy products online. Most people are skeptical. 2017. That ...
Platforms & Apps
Ecommerce Product Releases: March 15, 2017

March 14, 2017 • Sig Ueland

Here is a list of product releases and updates for March from companies that offer services to online merchants. There are updates on shipping, artificial intelligence, customer engagement tools, security ...
Amazon & Marketplaces
Data Platform Identifies Counterfeits on Amazon, Other Marketplaces

March 13, 2017 • Kerry Murdock

The dominance of Amazon and its marketplace is clear. What’s not so clear are the counterfeit items that are also sold there. Rob Dunkel is the founder of 3PM Marketplace ...
Social Media
Pinterest: 7 Tips to Promote Your Ecommerce Business

March 13, 2017 • Armando Roggio

Pinterest is a powerful social media channel for online retailers. It’s worth the time to build a good Pinterest profile, create active boards, and engage with some of the platform’s ...
Shipping & Fulfillment
3 Benefits of Third-party Fulfillment Services

March 10, 2017 • Armando Roggio

Third-party order fulfillment services can warehouse products, pick and pack items as orders come in, and ship a merchant’s products to the customer on that merchant’s behalf. While all of ...
Amazon & Marketplaces
Sales Tax Nexus Hits FBA Sellers

March 9, 2017 • James Thomson

When a seller uses Amazon’s Fulfillment by Amazon program to store inventory in Amazon fulfillment centers across the U.S., that placement of products can create a tax “nexus” — a ...
Technical SEO
SEO: How to Migrate an Ecommerce Site to HTTPS

March 8, 2017 • Hamlet Batista

Google began encouraging websites to move to encrypted SSL connections, which carry the HTTPS reference in the URL, as early as 2014. Google promised a ranking boost to sites that ...
Business
E.U.’s New Data Protection Law Affects Companies Worldwide

March 8, 2017 • John Di Giacomo

You should read this article. You should take it seriously. I’ll admit it — we lawyers are risk averse. We tend to prepare clients for the terrors in the night ...
Content Marketing
5 Content Marketing Ideas for April 2017

March 7, 2017 • Armando Roggio

In April 2017, content marketers can find topics in the month’s well-known holidays, spring activities, and even poetry. Content marketing is the act of creating, publishing, and distributing content with the ...
Product Pages
How to Sell High-priced (and High-quality) Products

March 6, 2017 • Pamela Hazelton

In the 1950s, most products were built to last. Companies knew that manufacturing long-lasting products would spread word-of-mouth referrals, which meant sales. The focus was on the lifespan of a ...
Schools & Resources
22 Free Web Design Elements, Winter 2017

March 6, 2017 • Sig Ueland

Take advantage of free elements and tools from the design community to enhance your website or online project in 2017. Here is a list of new web tools and design elements ...
Content Marketing
Build Your Content Marketing Stack

March 5, 2017 • Armando Roggio

A content marketing stack is a collection of software tools and technologies gathered for the express purpose of helping a business use articles, graphics, podcasts, videos, or similar to attract ...
Amazon & Marketplaces
To drive sales on Amazon, optimize keywords

March 4, 2017 • Phil Masiello

There are three ways to sell on Amazon. First, you can become an Amazon vendor, a first-party wholesaler of your products to Amazon, to resell. There are marketing opportunities for this ...
Business > Merchant Voice
Planning for failure

March 3, 2017 • Richard Stubbings

Among the initial tasks of starting a company is to organize a business plan. It’s the first of many plans in the life of a business. After all, a well-managed business ...