Page 117 – Practical Ecommerce

Category

Platforms & Apps
13 Extensions to Enhance a Magento Store

April 23, 2017 • Sig Ueland

Magento is a powerful ecommerce platform, used by more than 250,000 merchants worldwide. With hundreds of extensions on the Magento Connect marketplace, Magento is a flexible and appealing solution for ...
Design & Development
NoSQL Databases May Be Your Next Competitive Advantage

April 21, 2017 • Armando Roggio

NoSQL databases offer improved performance, spur ecommerce innovation, may be less expensive than other options, and could improve management of big data. In short, your ecommerce business’s next competitive advantage ...
Business
Will New F.C.C. Policies Impact Ecommerce Merchants?

April 21, 2017 • John Di Giacomo

Big changes are coming to the U.S. Federal Communications Commission, and some may have ramifications for ecommerce merchants. With the appointment of Ajit Pai as the chairman of the F.C.C.,
Marketing & Advertising
A Primer on Multichannel Marketing

April 20, 2017 • Gagan Mehra

Multichannel marketing is the practice of engaging with consumers across different channels, such as websites, mobile apps, brick-and-mortar stores, mail order catalogs, and even promotional events. Why Multichannel Marketing? Retailers typically have ...
Email & Text Marketing
Email Marketing Q&A: Top 4 Questions

April 19, 2017 • Carolyn Nye

Although the technology has evolved over the past 10 years, the fundamentals that make email marketing effective have not really changed. As an author and email-marketing practitioner, I’m often asked ...
Business
Tips for Rapidly Processing Ecommerce Orders

April 19, 2017 • Armando Roggio

Reduce the amount of time it takes for an online retail order to be picked, packed, and given to the package carrier, and your ecommerce business will have gone a ...
Conversion
Google Optimize: No Excuse Not to Test

April 18, 2017 • Emir Musabasic

Many small and medium ecommerce storeowners have heard of A/B testing and decided that it is not for them. Perhaps they thought A/B testing is complicated, the tools are expensive,
Marketing & Advertising
An entrepreneur’s journey

April 17, 2017 • Boris Mordkovich

You could say that entrepreneurship is in my blood. Even as a kid I was constantly starting small businesses, trying to make a few quarters or a buck wherever I ...
Platforms & Apps
Ecommerce Product Releases: April 17, 2017

April 17, 2017 • Sig Ueland

Here is a list of product releases and updates for mid-April from companies that offer services to online merchants. There are updates on live video commerce, artificial-intelligence-based marketing, cyber protection,
Shipping & Fulfillment
Navigating Drop Shipping and Sales Taxes

April 14, 2017 • Jeremy Hanks

I’ve written a lot about the fact that drop shipping isn’t just another distribution method. It’s a new way of doing business that has unique operational and logistical challenges. The ...
Amazon & Marketplaces
Amazon Takes On the Digital Advertising Industry

April 13, 2017 • Marcia Kaplan

Amazon, the ecommerce giant, is showing greater interest in the digital advertising arena, expanding its offerings and attracting a new type of client: big brands that advertise on television and ...
Content Marketing
9 Critical Content Marketing Tasks, for Ecommerce

April 13, 2017 • Armando Roggio

Ecommerce businesses focused on content marketing have important tasks, from developing a content strategy to actually publishing content. Understanding those tasks will help you build your ecommerce content marketing team. Useful, informative,
Amazon & Marketplaces
BigCommerce CEO on Amazon, Other Channels

April 12, 2017 • Kerry Murdock

Many merchants view Amazon as a competitor, albeit one they are forced to sell on. Brent Bellm, CEO of BigCommerce, disagrees. He believes Amazon can complement an ecommerce business. I ...
Technical SEO
Using Server Logs to Uncover SEO Problems

April 11, 2017 • Hamlet Batista

Sometimes websites have search-engine-optimization problems that Google Search Console, Google Analytics, and off-the shelf SEO tools cannot locate. When this occurs, I often rely on an old-school method: web server logs. What ...
Content Marketing
5 Content Marketing Ideas for May 2017

April 11, 2017 • Armando Roggio

Need ideas to inspire your content marketing? In May 2017, you might try covering pets, writing about The Twilight Zone, speaking at a conference, interacting with shoppers, or making a ...
B2B
Tips for Migrating B2B Ecommerce Platforms

April 10, 2017 • Lori McDonald

I recently presented “How to Change Ecommerce Platforms,” an Essential Skills online seminar for Practical Ecommerce. I kept the content relatively general for all merchants — B2C and B2B. I didn’t ...
Photography & Video
8 Types of Videos That Convert Shoppers into Buyers

April 7, 2017 • Pamela Hazelton

With more than 7 billion videos watched daily on YouTube and Facebook, it’s no surprise that video content is the number one method to sell products and services. Descriptive media ...
Business > Merchant Voice
My secret weapons — tools, groups, activities

April 6, 2017 • Peter Keller

I’m friends with many entrepreneurs. Oftentimes we talk about what services we use, what products we have, and the routines that allow us to be more successful. For example, there’s a ...
Analytics & Data
Google Analytics: How to Track Marketing Campaigns

April 6, 2017 • Morgan Jones

Niche ecommerce merchants typically have limited advertising budgets and limited time to monitor their marketing activities. They need accurate data to assess the return on investment from various campaigns. Google ...
Business
Mid-market Ecommerce Firms Need Clear Roles, Responsibilities

April 5, 2017 • Armando Roggio

Defining and documenting clear roles and responsibilities may help mid-market online retailers move projects forward, leading to better execution. Retail businesses have a variety of tasks that need to happen over and ...
Marketing & Advertising
How to Generate Leads from Social Media

April 5, 2017 • Vanessa Penagos-Pino

Obtaining qualified leads is a challenge for many businesses. Social media can help, as consumers can discover brands that interest them. In this post, I’ll review examples of how ecommerce ...
Amazon & Marketplaces
Amazon Doesn’t Do Long-tail. Why Should You?

April 4, 2017 • Jeremy Hanks

The idea of “endless aisle” and “long-tail” retail has gained much traction since the publication in 2005 of The Long Tail: Why the Future of Business is Selling Less of ...
Photography & Video
10 Viral Videos from Brands, for Inspiration

April 4, 2017 • Sig Ueland

Video is big and getting bigger. According to a study from Cisco, by 2021 over 75 percent of global mobile data traffic will be video, and there will be more ...
Keyword Research
4 Types of Keyword Intent That Impact Search Marketing

April 3, 2017 • Armando Roggio

Keywords are the language of search engine optimization, search engine advertising, and even search on a retailer’s own website. So the better an online store’s managers and marketers understand the ...
Google Ads
AdWords: Exact Match Not So Exact Anymore

April 3, 2017 • Robert Brady

You may have missed the blog post from AdWords on March 17 about the expansion of close variants. The second paragraph of that post reads, in part: … over the coming months ...
Platforms & Apps
Ecommerce Product Releases: April 2, 2017

April 2, 2017 • Sig Ueland

Here is a list of ecommerce-related product releases and updates for early April. There are updates on artificial intelligence, shipping, social influencers, behavioral marketing, and experience analytics. Got an ecommerce product ...
Business
March 2017 Top 10: Our Most Popular Posts

March 31, 2017 • PEC Staff

What follows are our 10 most popular articles for March 2017, recognizing that articles we published earlier in the month are more likely to make the list than later ones. FedEx ...
Influencers & Affiliates
7 Pointers to Attract New Affiliates

March 30, 2017 • Greg Hoffman

Major affiliate networks such as ShareASale and CJ by Conversant have thousands of active affiliate programs. I tell merchants that every one of these programs is a competitor because affiliates ...
Business
6 Ways to Differentiate Your Online Store

March 29, 2017 • Dale Traxler

Why would a shopper buy from your online store? Do you offer unique products? Are your prices lower than Amazon and other competitors? Is your store more fun to shop ...
Conversion
Getting Started with Real-time Product Targeting

March 29, 2017 • Gagan Mehra

Product targeting has been practiced for years in the online retail world, where segments of customers are targeted with products based on their preferences and purchase history. This has evolved ...