Page 116 – Practical Ecommerce

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Technical SEO
SEO: Your Faceted Navigation Could Be Better

May 15, 2017 • Jill Kocher Brown

Faceted navigation drives traffic and sales for valuable long-tail search phrases because it applies increasingly refined attributes to shoppers’ searches for their desired products. Optimizing your faceted navigation is the ...
Marketing & Advertising
Older consumers are a good opportunity

May 12, 2017 • Boris Mordkovich

Knowing your customers is a fundamental pillar of any successful business. However, the journey to figuring this out is not always clear-cut. I am co-founder and C.E.O. of EVELO, an electric ...
Marketing & Advertising
How to Get More Twitter Followers in 2017

May 12, 2017 • Armando Roggio

If your business has a significant number of engaged followers, Twitter can be a good way to distribute content; connect with customers and potential customers; and drive visitors to your ...
Business
Teen Shopping Habits and Trends

May 11, 2017 • Marcia Kaplan

While marketers are preoccupied with satisfying the needs of millennials, another demographic group with enormous spending power is nipping at their heels: teenagers. There are about 26 million teens in the United ...
Google Ads
AdWords Promotion Extension Coming Soon

May 10, 2017 • Robert Brady

Google continuously tinkers with the appearance of ads on its search result pages. In the past couple of years, Google removed the right-side ads and added a new fourth ad ...
Social Media
11 New Video Tools in Social Media

May 10, 2017 • Sig Ueland

In the rush to become destinations for online video content, social media platforms are releasing a flurry of new tools and improvements for publishers and viewers. Many of these updates ...
Shipping & Fulfillment
For Retailers, ‘Less-limited Aisle’ beats ‘Endless Aisle’

May 9, 2017 • Jeremy Hanks

The concept of “endless aisle” has been discussed in ecommerce for years. Many online merchants have watched Amazon’s rise to market domination and believe their own path to success lies ...
Customer Retention
Site Search: A Navigation and Conversion Tool

May 9, 2017 • Pamela Hazelton

Online shoppers who find what they want tend to spend more money. And site search helps them locate what they’re looking for. According to a study by WebLinc, an ecommerce platform and consulting firm,
B2B
5 Payment Options in B2B Ecommerce

May 8, 2017 • Lori McDonald

Many B2B merchants have avoided ecommerce because they believe their customers will not do business in that manner. Merchants often have concerns about payments, as B2B customers pay in different ...
Content Marketing
5 Content Marketing Ideas for June 2017

May 8, 2017 • Armando Roggio

Ecommerce content marketers might focus on Father’s Day, summertime, recent graduates, celebrity birthdays, and even forgiveness to find inspiration for articles, videos, and podcasts in June 2017. Content marketing is the ...
Technical SEO
SEO: Faceted Navigation Is Your Biggest Opportunity

May 7, 2017 • Jill Kocher Brown

Regardless of what your ecommerce site sells, the biggest opportunity for improving your natural search performance is likely optimizing faceted navigation. Also known as faceted or guided search, faceted navigation applies ...
Analytics & Data
Using Google Analytics to Track Profitability by Product

May 5, 2017 • Morgan Jones

Niche ecommerce merchants must focus on cash flow. They do not have large capital reserves to support unprofitable investments. Although growing sales is good for the ego, growing cash flow ...
Marketing & Advertising
Ecommerce Marketing: Paid, Earned, Shared, Owned

May 4, 2017 • Armando Roggio

Marketing can be bewildering. You decide which combination of creative, content, and promotion leads to the best conversion or return on investment. How should advertising or labor be allocated? Should ...
Analytics & Data
Using Google Data Studio for SEO

May 3, 2017 • Hamlet Batista

In “Using Server Logs to Uncover SEO Problems,” I explained that web server logs can be helpful, but the data is raw and requires transformation and analysis. In this post,
Influencers & Affiliates
Affiliate Marketing Evolves, Again

May 3, 2017 • Greg Hoffman

Every few years headlines scream that affiliate marketing is dead or dying. In fact, affiliate marketing continues to grow, but it’s evolving rapidly. Two things are driving this evolution: the ...
Payments
Credit Card Processing: Beware of ‘Rate Reductions’

May 2, 2017 • Phil Hinke

In my experience, most merchants feel that their credit card account provider is more likely to increase their rates or invent new fees rather than offer an unsolicited rate reduction. The ...
Finance
Has Crowdfunding from Ordinary Investors Been Successful?

May 1, 2017 • Marcia Kaplan

May 2017 marks the one-year anniversary of the implementation by the U.S. Securities and Exchange Commission of Regulation CF crowdfunding for non-accredited investors. Some observers believe it is a disaster while ...
Platforms & Apps
Ecommerce Product Releases: May 1, 2017

May 1, 2017 • Sig Ueland

Here is a list of product releases and updates for late April from companies that offer services to online merchants. There are updates on a subscription marketplace, artificial-intelligence-based marketing and ...
Business
April 2017 Top 10: Our Most Popular Posts

April 30, 2017 • PEC Staff

What follows are our 10 most popular articles for April 2017, recognizing that articles we published earlier in the month are more likely to make the list than later ones. Google Analytics:
Technical SEO
SEO: Creating the Perfect URL, or Not

April 28, 2017 • Jill Kocher Brown

URLs are what search engines use to aggregate all the data they collect regarding a page of content. For search engine optimization, what’s in a URL can be the difference ...
Staffing
5 Reasons to Hire Remote Workers

April 28, 2017 • Armando Roggio

Your ecommerce business is growing. You need developers, marketers, and customer service representatives. But how do you find the best employees? It’s simple: hire remote workers. Often ecommerce businesses start small.
Conversion
Google Optimize: Setting Up Experiments

April 27, 2017 • Emir Musabasic

In my previous article,”Google Optimize: No Excuse Not to Test,” I explained how to get started on that platform and prepare it for testing. In this article, I’ll create a real ...
Code
How a Web Developer Estimates Completion Time

April 26, 2017 • Eric Davis

It’s common for software developers to underestimate the time it takes to create a new feature. It’s one of the realities of software development. In this post, I’ll explain how a ...
Shipping & Fulfillment
ShipStation CEO on ‘Fast and Free’ Shipping Demands

April 26, 2017 • Armando Roggio

The process of creating satisfied customers starts with providing a level of service that’s greater than their expectations. For ecommerce, shipping is customer satisfaction’s frontline, and online sellers should aim to ...
Shipping & Fulfillment
7 Elements of a Return Policy That Sells

April 25, 2017 • Pamela Hazelton

Merchants give so much thought into making the sale that they tend to forget some of the post-sale components that savvy shoppers look for first. One of these is the returns policy ...
Business > Merchant Voice
Preparing to exhibit at a wedding expo

April 25, 2017 • Elizabeth Hollingsworth

My Wedding Décor will soon exhibit at One Fine Day Wedding Fair in Melbourne, Australia. One Fine Day has been running high-end wedding fairs in Sydney, Melbourne, Brisbane, Perth, and Adelaide ...
Content Marketing
The Secrets of Content Marketing

April 25, 2017 • Armando Roggio

Content marketers have a challenge. They’re tasked with creating content to attract, engage, and retain customers, but those marketers can never really be certain what specific content will resonate with ...
Technical SEO
SEO: Harnessing Domain Authority across Multiple Websites

April 24, 2017 • Jill Kocher Brown

Every domain acquires authority based largely on the quality and quantity of links pointing to it. When your business model necessitates multiple domains, harness them in a mutually beneficial linking ...
Amazon & Marketplaces
Can ecommerce marketplaces expand a brand?

April 23, 2017 • Phil Masiello

It’s funny how ecommerce brands fear established online marketplaces. When I discuss with those brands selling on Amazon, Walmart.com, Sears.com or any of the hundreds of online marketplaces, I often ...
Amazon & Marketplaces > Merchant Voice
My (unplanned) survey of Amazon resellers

April 23, 2017 • Richard Stubbings

In the last few days I have been conducting an unplanned survey of the customer service of hundreds of Amazon resellers. It is unplanned and unwelcomed because someone sent phishing ...