Page 115 – Practical Ecommerce

Category

Analytics & Data
Measuring Offline Sales in Google Analytics

June 7, 2017 • Morgan Jones

Some of the best online shoppers do not actually purchase online. They start their purchase process by finding the product they need online, and then either call the merchant or ...
Shipping & Fulfillment
Better Order Fulfillment Starts with Receiving Department

June 6, 2017 • Stephen Bulger

Online shoppers expect to receive their orders quickly, with little-to-no added cost. There are many ways for ecommerce merchants to decrease fulfillment and delivery times. One area of the supply chain that ...
Photography & Video
11 Ways Photos Harm Ecommerce Conversions

June 6, 2017 • Pamela Hazelton

High-quality product photos are critical for conversions. Without photos and video, it’s nearly impossible to compete for sales. There are exceptions to every rule, however, and it’s no different when ...
Shipping & Fulfillment
Ship-from-store Fulfillment a Must for Brick-and-click Retailers

June 5, 2017 • Armando Roggio

Implementing a ship-from-store fulfillment program may help mid-market multichannel retailers better serve customers and earn more profit. This year, about one of every three brick-and-click, omnichannel retailers will have adopted a ...
Business > Merchant Voice
Would mandatory training help new business owners?

June 4, 2017 • Richard Stubbings

I moderate an online business forum in the U.K. A growing number of people are starting their own business here. On one level this is inspiring. But sometimes I think there ...
Email & Text Marketing > Merchant Voice
Lessons on starting an email list

June 4, 2017 • Peter Keller

FringeSport’s email list has been one of our best investments in terms of connecting our brand with our customers, and also in terms of direct sales. In this post, I’ll offer ...
SEO
SEO: Voice Search Is Here. Are You Ready?

June 2, 2017 • Jill Kocher Brown

For search engine optimization, the implications of voice search are subtle, but increasingly important. In her 2017 Internet Trends report this week, Mary Meeker, partner at venture capital firm Kleiner ...
Google Ads
4 New Features for AdWords Ecommerce Advertisers

June 2, 2017 • Robert Brady

Google recently held its Marketing Next event and announced several changes to its suite of advertising-related products. In this article, I’ll address four of the changes that are important to ...
Platforms & Apps
Ecommerce Product Releases: June 1, 2017

June 1, 2017 • Sig Ueland

Here is a list of product releases and updates for late-May from companies that offer services to online merchants. There are updates on shipping solutions, electronic payments, security, voice-activated shopping,
Business
May 2017 Top 10: Our Most Popular Posts

May 31, 2017 • PEC Staff

What follows are our 10 most popular articles for May 2017, recognizing that articles we published earlier in the month are more likely to make the list than later ones.
Conversion
5 Tips for Displaying Ecommerce Product Prices

May 31, 2017 • Armando Roggio

Pricing should not be a mystery. Posting clear, understandable prices for the products that your online store sells should be an important part of the site’s user experience design. In fact,
Conversion
Use Hypotheses to Optimize Conversions

May 30, 2017 • Emir Musabasic

In “Conversion Optimization: Research First, Then Test,” I addressed the four types of conversion research to conduct before commencing A/B or other tests. When that research process is complete, the ...
Influencers & Affiliates
Affiliate Marketing Report Card: Jane.com

May 30, 2017 • Greg Hoffman

Merchants can achieve growth through affiliate marketing by learning from the successes and failures of others. In this “Affiliate Marketing Report Card,” a new quarterly series, I will critique an ...
Photography & Video
10 Tutorials for Product Photography

May 29, 2017 • Sig Ueland

To showcase your products at little expense, consider do-it-yourself product photography. Assemble a professional-level production setup at very little cost, and there are plenty of expert tutorials available to guide ...
Amazon & Marketplaces
2 strategies to boost Amazon sales

May 26, 2017 • Phil Masiello

Amazon is a great additional sales channel for any ecommerce company. Not only will it provide incremental sales, but it also provides brand exposure. In my prior posts, I have focused ...
SEO
SEO: Keep Rankings Up while Site Is Down

May 26, 2017 • Jill Kocher Brown

Website outages are disruptive enough to business without having to worry about your natural search performance. How you handle server outages and site downtime can impact the length and severity ...
Product Pages
9 Tips to Build the Best Product Images

May 25, 2017 • Armando Roggio

The product detail page on an ecommerce site is where a shopper usually decides to buy. And when the shopper is about to make the decision, there are few things ...
Code
How to Implement Ecommerce Personalization

May 24, 2017 • Eric Davis

Personalization is a growing trend in ecommerce. Shoppers want to see relevant marketing, products, and offers. When they receive them, they typically respond by purchasing more. The idea around personalization is ...
Conversion
Twiggle CEO: Site Search Should Think Like Humans

May 24, 2017 • Armando Roggio

By some estimates, more than half of the visitors to an online store will use that store’s site search to find products, and hopefully make a purchase. This fact alone ...
Cross-border Selling
Navigating International Payment Methods, for Ecommerce

May 23, 2017 • Patricia Carlin

Many ecommerce retailers desire to expand internationally. Understanding the preferred payment methods in other countries is a key component. In this post, I’ll explore some of the issues involved with accepting ...
Customer Retention
Default Category Sorts Can Harm Conversions

May 23, 2017 • Pamela Hazelton

Trying to figure out why your store’s conversion rate is so low? The order in which products are displayed on categories is a major culprit. While “relevancy” is a common default ...
SEO
2017 SEO Checklist for Product Detail Pages

May 22, 2017 • Armando Roggio

Product detail pages are an online merchant’s most potent persuasion and conversion tools. Making those pages findable and desirable on search engine results pages should therefore be an important strategy. For ...
Platforms & Apps
10 Free Themes for Magento

May 22, 2017 • Sig Ueland

Magento is one of the most popular ecommerce platforms, with more than 250,000 merchants and 150,000 developers, providing a vast assortment themes and extensions. The Community and Enterprise editions of ...
Analytics & Data
Bad Product Data Hurts SEO

May 19, 2017 • Jill Kocher Brown

The quality of product data impacts natural search performance on ecommerce sites, far beyond whether meta tags are optimized. Product data isn’t traditionally thought of as contributing to SEO, but ...
Business
Applying the Uniform Commercial Code to Ecommerce

May 19, 2017 • John Di Giacomo

Consumers and ecommerce merchants often take the complexity involved in buying a product online for granted. But behind the ease of the one-click checkout and free shipping is 65 years of ...
Shipping & Fulfillment
Does Ecommerce Need a Cooperative Shipping Revolution?

May 18, 2017 • Armando Roggio

If small and mid-sized online retailers cooperated, they may be able to develop a fast and reliable shipping network competitive with what Amazon, Walmart, and other industry-leading merchants can offer. Online ...
Conversion
Conversion Optimization: Research First, Then Test

May 17, 2017 • Emir Musabasic

It is a common misconception that you can test your way to conversion optimization. An abundance of testing software, some of which is free, makes the temptation only greater. But ...
Platforms & Apps
Ecommerce Product Releases: May 16, 2017

May 16, 2017 • Sig Ueland

Here is a list of product releases and updates for May from companies that offer services to online merchants. There are updates on automated marketing, shipping, Instagram promotions, mobile shopping,
Email & Text Marketing
Merchandising for Email Marketing

May 16, 2017 • Carolyn Nye

Featuring the correct mix of products in your marketing emails can create interest from subscribers, and drive revenue. Depending on the strategy, the products to feature in the emails will differ ...
Marketing & Advertising
Showcasing Social Good through Social Media

May 15, 2017 • Vanessa Penagos-Pino

Many retailers have chosen to highlight as a competitive advantage their dedication to community and humanitarian efforts. Consumers, such as millennials, increasingly value companies that emphasize improving the wider society, as ...