Page 137 – Practical Ecommerce

Category

Business > Merchant Voice
Selling on Amazon: my company’s strategy

December 11, 2015 • Eric Bandholz

The elephant in the room when it comes to ecommerce is Amazon. The assumption among many merchants and their customers is that you have to be on Amazon or you ...
SEO
9 ‘Naughty or Nice’ SEO Practices

December 11, 2015 • Jill Kocher Brown

The holidays are upon us and the opportunity to make large-scale organic search performance changes is for the most part past. As my kids talk about Santa’s visit and who has been ...
Cross-border Selling
November Holiday Ecommerce Sales Go International

December 10, 2015 • Marcia Kaplan

The final tally for the November holidays is in. Adobe Digital reported that Thanksgiving Day through Cyber Monday online spending at American ecommerce sites reached $11 billion, a 15 percent ...
Conversion
Using Ecommerce Site Search for Customer Insights

December 9, 2015 • Armando Roggio

When shoppers search on an ecommerce site, they are sharing insights about what they expect from the site and what they think of its products. Ecommerce marketers can learn from ...
B2B
3 Ways to Build B2B Relationships with Ecommerce

December 9, 2015 • Lori McDonald

When it comes to building relationships, B2B ecommerce is different than B2C. There is still an individual relationship — there’s always a person on the other side. However, in B2B ...
Checkout Tactics
8 Quick Changes to Navigation, Home Page, Checkout for Last-minute Holiday Sales

December 8, 2015 • Pamela Hazelton

During the final two weeks of the Christmas shopping season, consumers are looking for the best deals online. Whether you sell exclusive products they can’t find elsewhere, or carry items ...
Marketing & Advertising
5 Ecommerce Content Marketing Trends for 2016

December 7, 2015 • Armando Roggio

Trends in organizational structure, machine generated content, and video content could drive changes in ecommerce marketing next year, as small and mid-sized retailers increase their content creation efforts. Content marketing is ...
Typography & Fonts
20 Emoji Tools and Resources, for Marketing

December 7, 2015 • Sig Ueland

If you need any convincing that emoji pictographs are relevant to communication, Oxford University Press has announced its Word of the Year is the “Face With Tears of Joy” emoji.
Google Ads
Yahoo’s New Product Ads a Good Opportunity?

December 6, 2015 • Robert Brady

Product ads have populated search engine results pages since 2010, when Google added them to the AdWords platform. Bing followed suit in 2014. Even Facebook added product-focused ad units earlier ...
Staffing
How to Hire an SEO Pro, for Ecommerce

December 4, 2015 • Jill Kocher Brown

Hiring search engine optimization professionals is tricky. SEO requires a rare combination of business, marketing, creative, and technical skills. For an ecommerce business, where a significant portion of customer acquisition ...
Influencers & Affiliates
5 Ways to Engage Affiliates for Final Holiday Sales

December 4, 2015 • Carolyn Kmet

Before you close the books Black Friday and Cyber Monday, there are a few more ways to maximize affiliate revenue through the rest of the year. Here are five ideas to keep your ...
Business
8 Ways to Boost Average Order Value

December 3, 2015 • Armando Roggio

An increase in the average order value for an online retailer has a strong correlation to an increase in profit. When an ecommerce retailer can sell more on each order,
Amazon & Marketplaces
Getting Sales Tax Setup Right on Amazon

December 3, 2015 • James Thomson

Every seller on Amazon has the responsibility of paying sales tax in those U.S. states where it has tax nexus. When the tax isn’t paid, that seller builds a tax ...
Marketing & Advertising
20 Platforms to Build Dynamic, User-generated Content

December 2, 2015 • Richard Sexton

With more than 300 million photos reportedly uploaded to social media every day, there is much user-generated content to be optimized and leveraged by digital marketers. And it’s not just photos. It is reviews, comments, videos, purchase sharing, contest entries, and more.
Finance
Sales Report: 2015 Thanksgiving Day, Black Friday, Cyber Monday

December 2, 2015 • Marcia Kaplan

Who won the November 2015 holiday sales battle? Online merchants. Shoppers opted to buy online rather than fight the crowds in brick-and-mortar stores. Brick-and-mortar sales on Thanksgiving Day dropped to $1.8
Social Media
Using the New Twitter Polls for Ecommerce

December 1, 2015 • Samantha Collier

Twitter announced its new polling feature in October and quickly rolled it out across the desktop site, mobile site, and mobile app. Here is Twitter’s announcement video. Coming soon! We’re rolling out the ability for everyone ...
Shipping & Fulfillment
Streamline Ecommerce Fulfillment with 5S Methodology

November 30, 2015 • Michael Manzione

Whether your order volume is 10 orders a day or 10,000 and whether you’re shipping orders from a garage, small warehouse, or a large automated facility, you can benefit from learning and ...
Schools & Resources
15 Helpful Forums for Online Merchants

November 30, 2015 • Sig Ueland

Online merchants often work alone or in small teams, particularly when starting out. However, merchants can find help from many of their peers in online forums. Here is a list of ...
Email & Text Marketing
2015 Thanksgiving, Black Friday Email Trends

November 29, 2015 • Armando Roggio

The Thanksgiving holiday weekend is one of the most important times of the year for many online retailers, with as much as 20 percent of a company’s annual sales at ...
SEO
SEO: The Value of Deep Integration

November 27, 2015 • Jill Kocher Brown

It’s the season that makes or breaks many retailers’ annual revenue expectations. At the end of November, most sites have frozen their code bases and marketers are watching their digital ...
SEO > Merchant Voice
Is Google the right search engine to optimize for?

November 25, 2015 • Richard Stubbings

In my previous post — “Is search engine optimization worth the effort?” — some readers questioned what I wrote. But no one picked up on my first assumption, that Google, being ...
Conversion > Merchant Voice
How I doubled my conversions in one month

November 25, 2015 • Elizabeth Hollingsworth

My Wedding Decor turned seven months old on November 23. In the last month, advice from three sources — a wedding directory business development manager, a retailer on the Shopify forum,
Content Marketing
5 Content Marketing Ideas for December 2015

November 25, 2015 • Armando Roggio

Although 2015 is rapidly coming to an end, there are still plenty of marketing opportunities for ecommerce content creators. One could try publishing last-minute Christmas gift ideas, how-to holiday preparation,
Business > Merchant Voice
The beauty of compound revenue growth

November 24, 2015 • David Sasson

When my company had sales of just $66,000 a year, I thought, “How will we ever get to a million dollars?” When we got to that level, I thought, “How ...
Conversion
9 Things to Check for Black Friday, Cyber Monday

November 24, 2015 • Pamela Hazelton

The busiest days of the year are here. Do you have all the key things in place to ensure people can locate and purchase products? Earlier I shared 7 tweaks ...
Marketing & Advertising
9 Holiday Marketing Campaigns from Large Retailers

November 23, 2015 • Sig Ueland

Following the holiday campaigns of large retail brands can be a helpful and entertaining way to generate holiday marketing ideas for your own business. Here is a list of holiday campaigns ...
Analytics & Data
Google Analytics: Ecommerce Metrics to Track Daily, Weekly, Monthly

November 22, 2015 • Kunle Campbell

When managing an ecommerce website, it is important to track essential metrics. But there are so many metrics available in Google Analytics that it can be overwhelming. This article aims to ...
Business
Slack app frees me from my desk

November 20, 2015 • Kenny Kane

I’ve written about using third-party apps on my Bigcommerce store. But there are many apps that merchants can use regardless of their ecommerce platform. One of my favorites is Slack,
Keyword Research
SEO: The Best URLs Contain Keywords

November 20, 2015 • Jill Kocher Brown

Most ecommerce sites that perform well in organic search have jumped on the keyword URL bandwagon. Optimizing URLs to contain keywords is good for search engine optimization and also helps ...
Business > Merchant Voice
YouTube: The coolest social media platform

November 19, 2015 • Eric Bandholz

YouTube is the coolest social media platform. I don’t know why it gets overlooked in the business community. If you ignore YouTube, you are missing out on a great community.