Page 138 – Practical Ecommerce

Category

Marketing & Advertising
5 Last-minute Black Friday and Cyber Monday Marketing Tips

November 19, 2015 • Armando Roggio

As two of the most important days for holiday shopping approach, procrastinating ecommerce marketers could be feeling the pressure to increase sales. Planning for Black Friday and Cyber Monday should have ...
Conversion
Google Tag Manager Simplifies Cumbersome Task for Merchants

November 19, 2015 • Abhi Jadhav

Google Tag Manager is a free tag management platform. A “tag” is a small piece of code that is inserted into a website and communicates with a remote server. There ...
B2B
Using Facebook Ads for B2B Targeting

November 18, 2015 • Michael Stancil

If you had asked online marketers a couple of years ago to name the best channel for B2B targeting, most would not have said Facebook. In fact, it wasn’t until early ...
Conversion
7 Merchandising Lessons from Top Online Retailers

November 17, 2015 • Armando Roggio

Ecommerce merchandising is the art and science of displaying products or offers on a website with the goal of increasing sales. Understanding how some of America’s top revenue-generating sellers merchandise ...
Email & Text Marketing
Email-marketing Tips for Cyber Monday 2015

November 17, 2015 • Carolyn Nye

Thanksgiving Day is around the corner and most holiday shopping will soon begin. In this article, I’ll share tips for making your email programs a success for 2015 Cyber Monday. Address Customers ...
Amazon & Marketplaces
How to Sell an Amazon Marketplace Business

November 16, 2015 • James Thomson

Most Amazon sellers have enough on their plates keeping their businesses running and maintaining sales and profits. But no matter how long a merchant lasts on Amazon, there may come a ...
Marketing & Advertising
Content Marketing: What’s a Lede?

November 15, 2015 • Armando Roggio

For content marketers, a well-written lede can be the difference between stunning success and abysmal failure. The lede can attract and engage customers or leave them yawning as they click ...
Social Media
9 Tools to Sell on Facebook

November 13, 2015 • Sig Ueland

Facebook recorded strong earnings in the most recent quarter, with a daily active user base of over one billion, outperforming expectations across engagement and financial metrics. Facebook continues to make inroads ...
Business
Successful Ecommerce Entrepreneurs Love the Process as Much as Profits

November 11, 2015 • Armando Roggio

Small business owners presumably create their ventures with the aim of making profit. Some want to supplement an income. Others want to replace one. But if an entrepreneur doesn’t enjoy ...
Finance
Equity Crowdfunding Rules Are Finally Set

November 10, 2015 • Marcia Kaplan

Three years after legislation passed, the U.S. Securities and Exchange Commission has finally approved final regulations that will implement equity crowdfunding. In the intervening period, many variations of crowdfunding have ...
Business
Year-end Legal Checklist for Ecommerce Owners

November 9, 2015 • Elizabeth Lewis

As the end of the year approaches, business owners should review their financial and legal obligations for 2015 and prepare for 2016 and beyond. While each business is unique, the ...
Local Business
Local SEO: 9 Ways to Take Advantage of ‘Near Me’ Search

November 9, 2015 • Paul Chaney

Google searches that include terms like "near me” or “nearby” have doubled since 2014, with 80 percent coming from mobile, according to a Google Trends report.
Product Pages
7 Tweaks to Increase Holiday Shopping Conversions

November 9, 2015 • Pamela Hazelton

Ready or not, the holiday shopping season is upon us. To be competitive, online storeowners should take necessary steps to bring shoppers into their sites, and then convert those shoppers ...
Design & Development
5 Ecommerce Site Design Trends for 2016

November 8, 2015 • Armando Roggio

In 2016, ecommerce websites may start to look a lot more alike as designers use a similar set of user interface design patterns, employ cards and card-like layouts, and even ...
SEO
SEO: How Google PageRank Works on an Ecommerce Site

November 6, 2015 • Jill Kocher Brown

Larry Page and Sergey Brin revolutionized the web and the ability to drive ecommerce with a citation-based algorithm called PageRank. Based on the concept of scientific citations as a method ...
Schools & Resources
10 How-to Video Examples for Merchants

November 5, 2015 • Sig Ueland

How-to videos can establish your expertise, promote your products, and entertain and inspire viewers. Here is a list of how-to videos from brands and merchants. All of these videos provide helpful ...
Conversion
Google Analytics: How to Use Custom Campaign URL Tagging

November 5, 2015 • Sharon Mostyn

For traffic types other than Direct and Organic, Google Analytics lets you track visitors to your website using Custom Campaign URL Tagging, a feature that enables you to add custom parameters to URLs used in web-based or email ad campaigns.
Marketing & Advertising
Reputation Management a Process, not a Reaction

November 4, 2015 • Richard Sexton

“Reputation management” is an industry. It has been since the first negative review was posted online. Doing business on the Internet, after all, is based on brand awareness and engagement. Negative ...
Social Media
Social Media Marketing: 11 Free Guides and Ebooks

November 4, 2015 • Rodney Hess

I love free guides and ebooks on the topic of social media marketing. I have an entire Google Drive folder full of them that I update consistently and share with my team. Here are 11 of my favorites, to share with you.
Business
5 Problems Small Ecommerce Retailers Could Face in 2016

November 3, 2015 • Armando Roggio

Ecommerce continues to grow, representing an increasing share of total retail sales. As more and larger online stores open, small sellers may face new business-threatening problems in 2016. Ecommerce has long ...
Social Media
Retail Brands Embrace Emojis, for Marketing

November 3, 2015 • Samantha Collier

Emojis are symbols or icons that express an idea or an emotion. Unlike emoticons, which use plain text to create a facial expression — like this :-D — emojis are ...
Design & Development
Designing Banner Ads for Ecommerce Marketers

November 2, 2015 • Armando Roggio

Successful online banner ads feature clear and concise creative content that often expresses a single idea about a single product. For online sellers, a well-planned and well-designed banner ad may ...
Platforms & Apps
10 New, Free Ecommerce Themes for WordPress

November 2, 2015 • Sig Ueland

With an abundance of free themes available, WordPress is an ideal platform to start your ecommerce store — without breaking the bank. Here is a list of new ecommerce themes for WordPress.
Business
Former Amazon Exec on Marketplace Selling Strategies

October 30, 2015 • Kerry Murdock

Selling on Amazon’s marketplace can be challenging. There are, to be sure, millions of prospective customers. But there are also many competitors selling there, often at prices that are difficult ...
SEO > Merchant Voice
Is search engine optimization worth the effort?

October 30, 2015 • Richard Stubbings

Is search engine optimization a dying trade? Just because there are a large number of firms offering to do the work, is there really a need for it? Whilst there ...
Content Marketing
6 SEO Tips for Content Marketing, for Ecommerce

October 30, 2015 • Jill Kocher Brown

Content is king. Search engine optimization professionals have been preaching this for years. However, content needs to be created and integrated carefully to actually drive organic search performance. Stick to Your ...
Google Ads
Using AdWords to Target Existing Customers

October 29, 2015 • Robert Brady

Revenue growth opportunities for ecommerce merchants fit into one of two categories. Get more customers. Get existing customers to spend more. The option to get more customers is often the first approach that ...
Influencers & Affiliates
Affiliate Marketing: How to Manage Coupons, Deals

October 29, 2015 • Carolyn Kmet

Coupon and deal sites tend to drive a lot of traffic. For some retailers, coupon sites will bring mostly new customers. For others, the same coupon site could deliver mostly ...
Social Media
How to Create a Social Media Calendar

October 29, 2015 • Kristine Wirth

Local businesses know they have to post on social networks frequently, to stay engaged with fans and followers. However, it is a task that often gets put on the back burner or, worse, overlooked entirely. Using a social media calendar can help alleviate this problem.
B2B
Preparing a 2016 B2B Ecommerce Budget

October 28, 2015 • Lori McDonald

It’s time to pull together the 2016 budget for your B2B ecommerce site. Budgeting for a B2B ecommerce site typically has four phases: information gathering, reflection on priorities, assigning numbers, and ...