Page 161 – Practical Ecommerce

Category

Social Media
6 New Ways to Use Pinterest in your Ecommerce Business

June 24, 2014 • Paul Chaney

Pinterest helps people find inspiration, pursue their interests, and discover things they may not know about. According to Pinterest, user interests fall into five categories. Passion. Such as music, photography or sports. Profession.
Marketing & Advertising
Using LinkedIn’s Sponsored Updates to Promote your Business

June 23, 2014 • Melih Oztalay

Editor’s Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as ...
Technical SEO
Use Google Analytics Site Speed to Identify Performance Problems

June 23, 2014 • Armando Roggio

Google Analytics offers several powerful reports that can help businesses monitor how quickly web pages are loading and identify what factors may be causing poor performance. How quickly a website loads ...
Schools & Resources
12 New Ecommerce Books for Summer 2014

June 23, 2014 • Sig Ueland

Summer is the time to check out new ecommerce books. Here is a list of new ecommerce and Internet-marketing books for summer 2014. There are new titles on social media ...
Business
Lessons Learned: Love for Pets Drives Online Vet Shops

June 20, 2014 • Elizabeth Hollingsworth

Steven Perissinotto and his brother Mark grew up with a menagerie of pets on their parents’ 1,200-acre property in Gympie in rural Queensland, Australia. Their pets included dogs, cats, fish, horses,
Social Media
Pinterest: How to Create Images that Convert, for Ecommerce

June 19, 2014 • Stacey Herbert

Pinterest can drive meaningful traffic to ecommerce sites. That is especially true when merchants use compelling photos. This article will share best practices for creating Pinterest images that drive traffic ...
Design & Development
How to Install Google Analytics on WordPress

June 19, 2014 • Armando Roggio

Google Analytics is a freemium software service that helps websites monitor traffic and identify trends in site visitor behavior that could, ultimately, impact marketing, conversions, revenue, and profits. WordPress is the ...
User Experience
Understanding Ecommerce Design, Part 3: Headers and Footers

June 18, 2014 • Chris English

In "Part 2: Banners and Boxes," I explored the pros and cons of rotating banners and the proper way to utilize them on ecommerce sites.
Email & Text Marketing
4 Catchy Emails from Ecommerce Companies

June 18, 2014 • Carolyn Nye

Not every email message you send to your subscribers generates immediate sales. In fact, most do not. Running a successful email program requires fresh content and ideas, to keep your ...
Social Media
Google Places Is Now ‘Google My Business’

June 17, 2014 • Paul Chaney

Google Places, which contained information Google used when listing a local business in search returns, has been renamed Google My Business. There is more to the switch than merely rebranding ...
Business
Ecommerce financing: debt vs. equity

June 17, 2014 • Manish Shah

Many business owners come to a point when they need to raise capital to continue growing the company. They don’t want to sell the business. Perhaps they simply enjoy their ...
Shipping & Fulfillment
4 Ways Same-day Delivery Will Transform Retailers

June 17, 2014 • Armando Roggio

Amazon and Google are expanding same-day delivery services in major cities. These offerings and similar same-day delivery services from other companies could transform retailers online and off, potentially broadening the ...
Marketing & Advertising
Using LinkedIn Company Pages for your Local Business

June 16, 2014 • Melih Oztalay

Editor’s Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as ...
Payments
Merchants Discover Misleading Credit Card Processing Fees

June 16, 2014 • Phil Hinke

I want to thank Practical Ecommerce readers for their comments on my last article series, “How to Identify Dubious Credit Card Processing Fees.” I also appreciate readers sending me suspicious ...
Finance
13 Notable Ecommerce IPOs for 2014

June 16, 2014 • Sig Ueland

Ecommerce companies have been getting recent attention for their initial public offerings (IPOs). Alibaba Group Holding, China’s ecommerce giant, plans to go public in what could be the biggest tech ...
Product Pages
Recipe for Responsive Ecommerce Product Pages in 2014

June 12, 2014 • Armando Roggio

Responsive site designs adapt to the user’s device, resizing navigation and images to provide a better mobile user experience. A well done responsive design, particularly for product pages, may lead ...
Analytics & Data
Using Data to Empower an Ecommerce Business

June 12, 2014 • Jerry Jao

Ecommerce companies now have access to data sources and tools to empower decision-making. This post explores some of the sources and tools, and the kinds of decisions you can derive ...
Marketing & Advertising
3 Marketing Tips for Niche, Membership Ecommerce Sites

June 11, 2014 • Armando Roggio

Sites like MyHabit, One Kings Lane, GovX, and 3point5 use product selection, exclusivity, and good prices to build an audience of loyal, repeat customers. Applying these simple tactics, nearly any ...
Business > Merchant Voice
How to close a website business

June 11, 2014 • Elizabeth Hollingsworth

It’s a sad fact that not every website business can successful. Many ecommerce merchants close their websites out of exhaustion, loss of interest, insufficient capital, demand, revenue, or customers —
Finance
Intrastate Crowdfunding: Financing Option for Small Businesses

June 11, 2014 • Marcia Kaplan

Tired of waiting for the U.S. Securities and Exchange Commission to issue final regulations for equity crowdfunding, several states have passed legislation enabling crowdfunding within their borders. Several more states ...
Social Media
How to Use Hashtags on Social Media Posts

June 10, 2014 • Paul Chaney

Hashtag use on social networks is common. Twitter, Facebook, Google+, Instagram, Tumblr, and others all permit hashtags. Hashtags categorize content of social media posts, and thus facilitate conversations and engagement. For ...
Business > Merchant Voice
How to evaluate offers from ecommerce vendors

June 10, 2014 • David Sasson

Online retailers receive offers each day from marketing and technology companies promising great improvements and returns by implementing their products and services. The majority of offers revolve around improving three ...
Business
Manufacturers Find Reasons to Sell Online, Survey Says

June 10, 2014 • Armando Roggio

Manufacturers that make and sell products under their own brand or brands may see increased revenue and deeper customer engagement when they sell directly to consumers online, but competing with ...
Marketing & Advertising
Using LinkedIn to Attract Consumers, Prospects

June 9, 2014 • Melih Oztalay

Editor’s Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as ...
Marketing & Advertising
Local Businesses Migrating to Ecommerce

June 9, 2014 • Dale Traxler

Local businesses with brick-and-mortar stores have not been early adopters of ecommerce. But, with the proliferation of mobile devices and with changes in how consumers research and buy products, most ...
Marketing & Advertising
13 Deal Sites for Ecommerce Merchants

June 9, 2014 • Sig Ueland

Offering discounted products through daily deal and flash sale websites has its drawbacks — i.e., low margins and disruptive to operations. However deal and flash sale sites may help you ...
SEO
Google’s Mobile Search Warning Could Decrease Site Traffic

June 6, 2014 • Jill Kocher Brown

In its ongoing crusade to deliver the most beneficial search results, Google announced this week that it will warn searchers when a mobile URL redirects to the home page. Will ...
Design & Development
Amazon Web Services May Help Ecommerce Businesses Scale

June 5, 2014 • Armando Roggio

Amazon Web Services is a cloud computing platform that could help online retailers store data, speed up websites, or better understand large volumes of customer data. In a May 2014, Gartner ...
Marketing & Advertising
Consumers Change Shopping Habits with Local Businesses

June 5, 2014 • Melih Oztalay

Editor’s Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as ...
Marketing & Advertising
11 Free Ways to Track your Competitors

June 4, 2014 • Pamella Neely

Spying on the competition may not be the most highbrow thing to do, but it’s extremely effective. Think of it this way: There are several companies that do what you ...