Page 162 – Practical Ecommerce

Category

Social Media
4 Examples of Hashtags in Social Commerce

June 4, 2014 • Paul Chaney

Hashtags are a staple among social media users as a mechanism for promotion and, more recently, payment. Hashtags help to build communities around specific topics. They also serve as trackable referral ...
SEO > Merchant Voice
Beware SEO and other scams

June 4, 2014 • Richard Stubbings

One of the first signs that your website is being noticed, and improving its search engine rankings, is the flood of emails from search engine optimization companies telling you that ...
Design & Development
3 Mobile App Ecommerce Strategies for 2014

June 3, 2014 • Armando Roggio

Online retailers that recognize the importance of a mobile app strategy may be struggling to decide how to get an app working and what that app should do. Mobile marketing and ...
Staffing
Nonprofit Organizations: Employee Training Key

June 2, 2014 • Cathy Qori

All too often in the nonprofit world, budget constraints force organizations to make hard choices between funding programs and training employees. Important charity rating services like GuideStar.org and CharityNavigator.org weigh their evaluations heavily against high levels of “administrative spending,” and unfortunately employee training falls in this category.
Content Marketing
5 Ecommerce Content Marketing Ideas for June 2014

June 2, 2014 • Armando Roggio

Soccer’s World Cup, national holidays, celebrity birthdays, and even how-to content can help online sellers attract, retain, and engage shoppers in June 2014 and beyond. Content marketing is the practice of ...
Business
‘What Product Can I Sell Online?’

June 1, 2014 • Jordan Lindberg

“I’m the only person I know that’s lost a quarter of a billion dollars in one year. It’s very character building.” – Steve Jobs People who are considering getting involved in ...
Business
May 2014 Top 10: Our Most Popular Posts

May 31, 2014 • PEC Staff

Each month we compile a list of the ten most popular articles we published that month, based on the number of page views. Here are our ten most popular articles ...
Social Media
How Social Media Benefits SEO

May 30, 2014 • Jill Kocher Brown

Ten years ago, search engine optimization was fairly straightforward: Make sure the search engines can crawl your site, use the right keywords, and get lots of links. As the engines ...
Conversion
Yahoo Introduces Live Store Badges to Help Build Trust

May 30, 2014 • Armando Roggio

Yahoo announced a new Live Store badge program on May 28, 2014, aimed at helping ecommerce merchants “showcase their achievements, inspire shopper confidence, and promote their most popular products with ...
Business
4 Successful Smaller Ecommerce Merchants

May 29, 2014 • Gagan Mehra

Much attention is paid to the success of huge ecommerce companies, such as Amazon and Newegg. But there are many smaller ecommerce companies that prosper, too. They can inspire other ...
Social Media
Facebook Introduces 3 New Advertising Features

May 29, 2014 • Paul Chaney

Facebook continually makes changes to its advertising platform. Typically, this is little more than user interface modifications in Ads Manager. But on occasion the changes are more noteworthy. Three recent ...
Business
Lessons Learned: Entrepreneur Overcomes Penguin Update, Prospers

May 28, 2014 • Elizabeth Hollingsworth

Many men forget their partner’s birthday. But after London-born Jignesh Ghaghada upset his girlfriend by doing this, he created gift website TreatHer.com. Ghaghada grew up in West Africa, watching with fascination ...
Conversion
4 Tips for Better Ecommerce Product Videos in 2014

May 28, 2014 • Armando Roggio

There are many reasons to use product videos in 2014, not the least of which is the possibility of significantly better conversion rates, sales, and profits. But just like any ...
Google Ads
Using Google AdWords Countdown Script, for Urgency

May 27, 2014 • Matthew Umbro

One of the most powerful messages in advertising copy involves playing to your consumers’ sense of urgency. This notion is portrayed with terms such as “limited time offer” or “one-day ...
Business
Brand Manufacturers All In for Ecommerce

May 27, 2014 • Dale Traxler

I attended the “IRCE Focus: Brands & B2B” conference in New York last week. There were many presentations that covered both B-to-B and direct-to-consumer ecommerce strategies that are being used ...
Marketing & Advertising
4 Reasons Ecommerce Videos Make Sense in 2014

May 26, 2014 • Armando Roggio

Product and marketing videos have been shown to significantly improve ecommerce conversion rates, engage and entertain customers, and earn new business, all at a relatively low cost. For small and ...
Technical SEO
Panda 4.0 Algorithm Update Rocks Google Search Results

May 23, 2014 • Jill Kocher Brown

Google released two algorithm updates this week targeted at removing low quality sites from its search results. Payday Loans and Panda both received major updates, with upwards of seven percent ...
User Experience
5 Beautiful WooCommerce Sites

May 23, 2014 • Joe Robison

Learning by example is one of the best ways to progress in your craft. In this article, I present five inspiring ecommerce shops built with WooCommerce. Each shop has unique ...
Design & Development
Understanding Ecommerce Design, Part 2: Banners and Boxes

May 22, 2014 • Chris English

In "Understanding Ecommerce Design, Part 1: Key Components," I reviewed the difference between good and elaborate design, and the visual factors of an ecommerce
Business
4 Ways Ecommerce Merchants Misuse Data

May 22, 2014 • Jerry Jao

The use of customer data can help you make smarter decisions that can improve your store, enhance the shopper experience, and increase conversions. When used incorrectly, however, data can waste ...
Social Media
5 Social Customer-management Tools for Small Business

May 21, 2014 • Paul Chaney

Digital marketing is data driven. Merchants can now use data to market to their prospects with greater insight and more intelligence than ever before. Customer relationship management tools can help with ...
Social Media
6 Pointers for Using Etsy and Pinterest Together

May 21, 2014 • Armando Roggio

Marketing items on Pinterest may be the simplest way for Esty sellers to promote their unique crafts and vintage items. “I love Pinterest because it makes me money,” wrote Charles Huff,
Email & Text Marketing
4 Tips to Personalize Email Marketing, for Better Results

May 20, 2014 • Carolyn Nye

Relevancy is everything in marketing. The more relevant a message is to consumers, the more likely they will respond positively. For email, this is especially true, given the need to ...
Shipping & Fulfillment
Pros and Cons of UPS SurePost, FedEx SmartPost

May 20, 2014 • Christopher Bosdal

If you are looking to save money on shipping, start with a call to your UPS or FedEx representative. Speak with her about UPS SurePost or FedEx SmartPost. These are ...
Business
Driving B-to-B Ecommerce with Personas

May 19, 2014 • Dale Traxler

In “Ecommerce Key for Manufacturers and Distributors,” I addressed some of the challenges that manufacturers and distributors face as they grow their ecommerce operations. In this article, I’ll explore the ...
On-page SEO
SEO Depends on Page Names

May 16, 2014 • Jill Kocher Brown

Something as simple as the name of a page has an incredible impact on the optimization of that page in organic search. Platforms use page name data in so many ...
Amazon & Marketplaces
6 Tips for Making Money on Etsy

May 16, 2014 • Armando Roggio

Etsy is a marketplace for crafts, art, and vintage items that empowers home-based entrepreneurs, collectors, and handicraft makers to sell their products to an audience of millions. But like any ...
Payments
How to Identify Dubious Credit Card Processing Fees, Part 3

May 15, 2014 • Phil Hinke

Editor’s Note: This is “Part 3” of a three-part series. “Part 1” and “Part 2” we published previously. The purpose of this series is to educate merchants on questionable credit ...
Amazon & Marketplaces
Alibaba IPO Likely Largest in U.S.; Analysis

May 15, 2014 • Marcia Kaplan

The Alibaba Group, the Chinese ecommerce juggernaut founded in 1999, is likely to become the largest U.S. IPO of all time. The company earlier this month filed papers to begin ...
Design & Dev Tools
10 Tools to Create Social Media Graphics

May 14, 2014 • Paul Chaney

With millions of images uploaded each day, social media is now a visual medium. Platforms such as Instagram, Snapchat, Flickr, and Vine make sharing photos and videos much easier than ...