Page 141 – Practical Ecommerce

Category

Product Pages
3 Methods for Cross-selling on Product Pages

September 8, 2015 • Pamela Hazelton

Consumers want to find what they’re looking for quickly. They also want ideas or options should the product they select not exactly fit the bill. That’s why it is crucial to present options and alternate products in the best way for your target audience.
Platforms & Apps
16 Mobile Apps for Networking Events

September 7, 2015 • Sig Ueland

Conferences and industry events, such as Practical Ecommerce’s upcoming Ignite 2015, are not only opportunities to learn from the experts, but also ideal places to network with peers. Loading your ...
Technical SEO
SEO: Metadata Can Optimize Search Results

September 6, 2015 • Jill Kocher Brown

Marketers tend to find metadata annoying, like tiny gnats that you’d rather just swat away. Maybe you don’t know where they come from; maybe you don’t know what purpose they serve. But metadata and structured data
Shipping & Fulfillment
8 Obstacles to Drone Delivery, for Ecommerce

September 4, 2015 • Gagan Mehra

The military has used drones for years, for a variety of missions. Now ecommerce retailers are evaluating their use. Consumer research firm eDigitalResearch conducted a survey that found that 33 percent ...
Email & Text Marketing
Plan Cyber Monday 2015 Email Now

September 3, 2015 • Armando Roggio

On Cyber Monday, online shoppers will endure an email deluge as nearly every retailer sends some special offer to its active subscribers. A last minute Cyber Monday email planned Sunday ...
Social Media
Optimizing Instagram for Ecommerce: 10 Tips

September 2, 2015 • Samantha Collier

With 300 million active monthly users and 30 billion photos shared to date, Instagram is one of social media’s great success stories. This social channel is entirely visual, focused on ...
Google Ads
PPC Ads: Understanding Keyword Match Types

September 2, 2015 • Robert Brady

In the world of pay-per-click advertising, a keyword can have different variations. For Google AdWords and Bing Ads, there are five variations, called “match types.” Each one has a specific ...
Design & Development
3 Google Sheets Functions to Track Competitors, More

September 1, 2015 • Armando Roggio

Google Sheets can monitor competitors’ prices, capture news headlines, and devour data from websites, CSV files, and more. The tool helps small business owners and marketers gain a competitive advantage. Google ...
Photography & Video
8 Brands That Live Stream Video for Innovative Marketing

August 31, 2015 • Sig Ueland

Apps like Periscope and Meerkat have thrust live streaming video into the social media spotlight. Brands have been quick to respond — experimenting with ways to incorporate live streaming video ...
Shipping & Fulfillment
What’s the True Cost of Inventory?

August 31, 2015 • Michael Manzione

Inventory is often the largest asset of ecommerce merchants. Inventory defines merchants’ businesses and their position in the marketplace. It defines customers’ expectations of the business. For most ecommerce merchants, the ...
Business > Merchant Voice
Multichannel selling: How to evaluate solution providers

August 29, 2015 • Richard Stubbings

In “Selling on multiple channels creates headaches,” my previous post, I detailed some of the problems a retailer has when trying to sell on third-party websites. There are companies that provide ...
SEO
SEO: Rankings Don’t Indicate Performance

August 28, 2015 • Jill Kocher Brown

Owners and managers are obsessed with rankings. They search on Google for something, they see an immediate result, and they make assumptions on their search engine optimization program’s performance.
Content Marketing
5 Content Marketing Ideas for September 2015

August 27, 2015 • Armando Roggio

In September, content marketers can publish posts about community events, distribute product lookbooks, and promote Christmas shopping guides to engage shoppers. Content marketing is the process of creating, publishing,
Local Business
Local SEO Ranking Factors for Multi-location Businesses

August 27, 2015 • Bill Hartzer

Google has made significant changes in the last few years concerning how it ranks websites for businesses that have multiple locations and now frowns upon many of the optimization techniques that were used in the past.
Influencers & Affiliates
Affiliate Marketing: 5 Steps to Identify, Recruit Affiliates

August 26, 2015 • Carolyn Kmet

A good affiliate marketing program never stops growing. By continually recruiting and engaging new affiliates, you can produce new traffic and new customers. However, you must first decide which type of affiliates to recruit.
Payments
EMV Credit Cards: Beware Misleading Equipment Sales Tactics

August 26, 2015 • Phil Hinke

This article is mainly for brick-and-mortar merchants, regarding the October 1, 2015 fraud-liability rule changes and misleading sales tactics surrounding the changes. The new rules are causing a high percentage of retail merchants ...
Email & Text Marketing
Learn to Design Responsive Email Templates this Weekend

August 25, 2015 • Armando Roggio

With some experience in HTML and CSS, you can learn to design your own responsive email templates in just about a weekend. With your fresh new skills, take control over how your email marketing messages look on nearly any device.
Product Pages
3 Ways to Personalize Products for the Shopper

August 24, 2015 • Pamela Hazelton

The Internet is full of conversion rate studies. Many ecommerce merchants use this data as an indication of how much their online stores should be converting and generating in revenue.
Platforms & Apps
14 Tools for Collaborative Brainstorming

August 24, 2015 • Sig Ueland

Harness the creativity of your team with online collaboration tools. Brainstorm and visualize ideas together, regardless of location. Here is a list of tools for collaborative brainstorming. There are online whiteboards ...
Technical SEO
SEO: Using Metadata to Drive Traffic

August 23, 2015 • Jill Kocher Brown

Metadata can do amazing things for search engine optimization — from removing duplicate content to promoting your site within the search engines. This is my second post on using metadata to improve your site's search engine ranking.
Business
Language Translation for Ecommerce: Good and Bad Examples

August 20, 2015 • Gagan Mehra

This is the fourth installment in a 4-part series on language translation for ecommerce sites, following “Language Translation Tools for Ecommerce Sites,” “5 Keys for Building a Global Ecommerce Site,”
Amazon & Marketplaces
Fulfillment by Amazon Necessary for Marketplace Sellers?

August 20, 2015 • James Thomson

Amazon launched Fulfillment by Amazon ten years ago as a mechanism to help sellers scale their fulfillment and customer service operations. Yet, the single most important feature had nothing to do with operational effectiveness,
Social Media
Pinterest: How to Sell Products Using Buyable Pins

August 20, 2015 • Kristine Wirth

Pinterest just launched a new feature, “Buyable Pins,” making it available to all U.S.-based companies. The feature gives smaller retail businesses a unique way to get their products in front of Pinterest's 73 million users.
Marketing & Advertising
Content Marketing: Let Hemingway Help

August 19, 2015 • Armando Roggio

Online retail marketing requires a steady flow of written content. Entrepreneurs and small-business marketers must write product descriptions, blog posts, email offers, and social media updates to be competitive. One way to ...
Schools & Resources
12 Online Marketing Courses, to Increase Your Skills

August 19, 2015 • Kathleen Fealy

It is essential to stay current with online marketing techniques and best practices in the ever-changing world of SEO, PPC, and social media. Due to time and budget considerations, local business owners, in-house staff, and digital marketers can’t always attend conferences or take outside courses. The solution is online courses that offer attendees the chance to learn on a flexible time schedule.
Shipping & Fulfillment
Life after in-house fulfillment

August 18, 2015 • Kenny Kane

In “My search for a third-party fulfillment company,” I wrote that location, automation, and accommodation were key factors in making my final decision. Once we had penned an agreement that satisfied ...
Shipping & Fulfillment
Drop Shipping: Be Cautious of Automation

August 18, 2015 • Jeremy Hanks

The primary benefit of drop shipping for retailers is the ability to access merchandise without incurring physical inventory carrying costs. It also enables suppliers to open new channels or penetrate existing ...
Email & Text Marketing
4 Ways to Prepare for Holiday Email Marketing Now

August 18, 2015 • Carolyn Nye

The upcoming holiday season offers tremendous revenue potential for many ecommerce merchants. Instead of procrastinating through the back-to-school rush, make preparations now to improve your email marketing program so that ...
Typography & Fonts
Choosing the Right Font for Your Website

August 18, 2015 • Daniel Kedinger

Choosing the right font for your website not only impacts how visitors feel about your site but also how they comprehend your content. Picking the right font is also a way of deciding how you want visitors to perceive and understand your company. Different fonts convey distinct emotions and can provide site visitors with a clear sense of your company culture and professionalism just as quickly as when using colors or graphics.
Platforms & Apps
17 Call-to-action Plugins for WordPress

August 17, 2015 • Sig Ueland

If you have a website or blog on WordPress, a call-to-action plugin can help you grab the attention of your visitors and help them to take action. Use call-to-action elements ...