Page 155 – Practical Ecommerce

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Social Media
10 Facebook Holiday Marketing Ideas, for Ecommerce

October 29, 2014 • Paul Chaney

With more than 1.2 billion users, Facebook is one social network where holiday shopping will likely be a favorite topic of conversation. While Facebook, like other social media, may not substantially ...
Platforms & Apps
Miva President on Ecommerce Longevity, Innovation

October 28, 2014 • PEC Staff

Miva is both a pioneering early day shopping cart and a progressive, innovative platform. Its president, Rick Wilson, recently spoke with Practical Ecommerce’s Kerry Murdock to discuss, among other topics,
Design & Development
Simple Questions to Improve Ecommerce Security

October 28, 2014 • Bob Angus

New data breaches and hacking threats are in the news. Ecommerce sites are prime targets for attack, especially during the approaching holiday season. The bad guys love all the valuable ...
Business > Merchant Voice
5 off-page SEO tactics, from a do-it-yourself merchant

October 27, 2014 • Erica Tevis

In “11 ecommerce SEO tips, from the trenches,” my post in August, I discussed how I manage on-page search engine optimization. But even the best on-page SEO may not be ...
Email & Text Marketing
21 Ways to Improve Email Deliverability

October 27, 2014 • Pamella Neely

Most of us have had at least one experience of losing something in the postal mail. Hopefully yours was something small, like a postcard, not something like a mortgage payment or a rent check. But despite how much we all complain about the post office, its delivery rates positively sparkle compared to email messages. Just last week, Return Path, the email certification service, reported that one in six emails never makes it to the inbox.
Shipping & Fulfillment
Same-day Delivery by Ecommerce SMBs Viable?

October 27, 2014 • Armando Roggio

Same-day delivery has the potential to become a significant retail differentiator, potentially raising the ecommerce industry’s barrier for entry, making it harder for new, relatively small ecommerce businesses to start ...
Analytics & Data
14 Alternatives to Google Analytics

October 26, 2014 • Sig Ueland

Analytics platforms are essential for merchants to glean insight into what drives their traffic. Google Analytics is the popular choice, but there are many other analytics tools available. Here is a ...
Product Pages
Visitors’ Devices Affect Ecommerce Conversions

October 24, 2014 • Pamela Hazelton

Narrowing down the problem spots in an online store is not a simple task. While analytics shows us which pages and content performs better than others, we often miss the ...
Keyword Research
SEO 201, Part 7: Using Structured Data

October 24, 2014 • Jill Kocher Brown

This is the seventh, and final, installment of my “SEO 201″ series, following: “Part 1: Technical Rules”; “Part 2: Crawling and Indexing Barriers”; “Part 3: Enabling Search-engine Spiders”; “Part 4: Architecture Is Key”; “Part 5:
Email & Text Marketing
4 Email-marketing Tools to Improve Performance

October 23, 2014 • Carolyn Nye

Many ecommerce merchants use email service providers to deploy outgoing messages and manage subscribers’ email addresses. But there are other companies that offer useful, email-related products and services. In this article,
Marketing & Advertising
Creating a Facebook Sweepstakes for Ecommerce Shoppers

October 23, 2014 • Armando Roggio

Contest marketing is a powerful tool for engaging customers and prospects, collecting valuable preference data, and boosting ecommerce sales. What’s more, thanks to easy-to-use applications, creating an online sweepstakes takes ...
Social Media
10 Tips for Using Social Media in Holiday Ecommerce Marketing

October 22, 2014 • Paul Chaney

The holidays will soon be upon us. With just 26 days between Black Friday and Christmas and a reported 15.5 percent growth in ecommerce sales at stake, retailers should leverage ...
Design & Development
3 Ways to Integrate an Ecommerce Store with Almost Anything

October 21, 2014 • Armando Roggio

Close integration between an ecommerce platform and essential business solutions like email marketing tools, accounting software, and social networks can help ecommerce business owners and marketers find success. There has been ...
Conversion
5 Ways to Jumpstart Mobile Ecommerce

October 21, 2014 • Joe Robison

With the drastic rise in global smartphone adoption since Apple’s release of the iPhone in 2007, mobile ecommerce has seen a sharp increase as well. Mobile commerce — i.e., sales ...
Shipping & Fulfillment
Drop Shipping for Ecommerce, Part 4: Winning Strategies

October 20, 2014 • Jeremy Hanks

In “Drop Shipping for Ecommerce, Part 1: Supply Chain History,” my first article, I addressed the basic supply chain evolution inside of ecommerce. Then, in “Part 2: The Basics,” I ...
Marketing & Advertising
3 Tips for Creating Ecommerce Marketing Budgets

October 19, 2014 • Armando Roggio

The fall is when many ecommerce companies, large and small, create marketing budgets for the upcoming year. Unless a business has nearly unlimited funds, this process often requires making hard ...
Technical SEO
SEO 201, Part 6: Redesigns Impact Search Traffic

October 17, 2014 • Jill Kocher Brown

This is the sixth installment of my “SEO 201″ series, following: “Part 1: Technical Rules”; “Part 2: Crawling and Indexing Barriers”; “Part 3: Enabling Search-engine Spiders”; “Part 4: Architecture Is Key”; “Part 5: Evaluating Ecommerce ...
Payments
Review Credit Card Processing in October, before Holidays

October 16, 2014 • Phil Hinke

All ecommerce merchants should take the time to review their processing statements this month before the holiday shopping season begins. Merchants need to check for the following items, and correct ...
Shipping & Fulfillment > Merchant Voice
Beware parcel forwarding services?

October 15, 2014 • Richard Stubbings

There is an industry growing up within ecommerce that offers parcel-forwarding services. It is mainly in the U.S., but there are similar services in the U.K., where I live. The ...
Email & Text Marketing
Email Marketing: 5 Ways to Sabotage Your 2014 Holiday Campaigns

October 15, 2014 • Armando Roggio

Email marketing is one of the most powerful promotional tools available to online sellers. When done well, a good holiday email marketing campaign can increase sales, which in turn will ...
Business
How to Gather Intelligence on Your Competitors

October 14, 2014 • Jerry Jao

Tracking the competition is something every e-tailer should do. In addition to helping you better understand your market and industry, tracking competitors can also assist you when generating ideas for ...
Social Media
10 Tools to Make You a Better Ecommerce Blogger

October 14, 2014 • Paul Chaney

In the ten years since I started blogging, I have honed a process for researching, writing, and editing. I have experimented with many tools in an effort to expedite it ...
Social Media
8 Ways to Turn Facebook Likes into Email Subscribers

October 13, 2014 • Pamella Neely

Could Facebook be gone next year, or bigger than ever? Despite all the predictions about Facebook, there are two things that are definitely true about it. First, Facebook's organic reach has dropped to single digits for most pages. Second, organic reach is never coming back to its earlier levels.
Business
Rendering Authentic Ecommerce Shopping Experiences

October 13, 2014 • Armando Roggio

One of the keys to ecommerce marketing success may be as simple as “rendering authentic” online shopping experiences that make customers happy to buy. “The best way to generate demand for ...
Platforms & Apps
17 New Ecommerce Themes for WordPress

October 13, 2014 • Sig Ueland

To start an online store with WordPress, take advantage of the abundance of ecommerce themes. Thanks to the active community of developers working on WordPress, new themes are often available. Here ...
Platforms & Apps
SEO 201, Part 5: Evaluating Ecommerce Platforms

October 10, 2014 • Jill Kocher Brown

This is the fifth installment of my “SEO 201″ series, following: “Part 1: Technical Rules”; “Part 2: Crawling and Indexing Barriers”; “Part 3: Enabling Search-engine Spiders”; “Part 4: Architecture Is Key.” All ecommerce platforms claim ...
Conversion
Selling to Hawaii, Alaska Helps Learn International Ecommerce

October 10, 2014 • Armando Roggio

Selling to consumers in Alaska and Hawaii can teach small and mid-sized online retailers valuable lessons that could apply to international ecommerce and can offer valuable new markets in their ...
Finance
10 Ways to Finance Your Ecommerce Business

October 9, 2014 • Marcia Kaplan

It has always been a challenge for small businesses to get financing. Circumstances worsened when banks tightened their lending criteria five years ago. Most banks lend only to businesses with ...
Conversion
Retention Science CEO on Data-driven Ecommerce

October 8, 2014 • PEC Staff

The co-founder of Retention Science, Jerry Jao, is an expert on using data, lots of data, to grow ecommerce revenues. Beyond that, he’s a gifted Taiwanese-born entrepreneur who proves what ...
Analytics & Data
14 Key Ecommerce Events to Track in Google Analytics

October 8, 2014 • Kunle Campbell

To track detailed performance of existing traffic in your online store or to track specific actions of shoppers, ecommerce store reporting in Google Analytics will need to go beyond basic ...