Page 156 – Practical Ecommerce

Category

Business
5 Things Attorneys Wish Business Owners Knew

October 7, 2014 • Elizabeth Lewis

Every day I meet with clients with problems both large and small. They come to me seeking advice, counsel, and hopefully nuggets of wisdom that I have gained over the ...
Product Pages
Drive Ecommerce Conversions with First-person Statements

October 6, 2014 • Pamela Hazelton

If you want more people to create accounts, subscribe to your mailing list, and actually complete the checkout process, you have to stop telling them what they should do, and ...
Schools & Resources
11 Sites for Ecommerce Design Inspiration

October 6, 2014 • Sig Ueland

An online merchant must be part designer — crafting and implementing all the aesthetic elements of a store. Fortunately, struggling creatives can access a variety of online resources to find ...
Business
Explaining Apple Pay: Pros, Cons

October 5, 2014 • Gagan Mehra

Apple Pay is a new payment service announced by Apple on Sept. 9, with a launch date of Oct. 20. The service works with Apple iPhone 6 phones, using near ...
Technical SEO
SEO 201, Part 4: Architecture Is Key

October 3, 2014 • Jill Kocher Brown

This is the fourth installment of my “SEO 201” series, following: “Part 1: Technical Rules”; “Part 2: Crawling and Indexing Barriers”; “Part 3: Enabling Search-engine Spiders.” No matter which aspect of search engine optimization ...
Amazon & Marketplaces
Is Amazon Planning a Shipping Revolution?

October 2, 2014 • Armando Roggio

Amazon is rapidly adding new fulfillment centers, sorting packages for carriers, and even delivering some orders directly to customers. Could these initiatives hint at a revolution in ecommerce shipping? The answer ...
B2B
4 Keys to B2B Ecommerce Success

October 1, 2014 • Dale Traxler

Online B2B revenues in the U.S. are rapidly growing, to $1 billion per year according to published reports. The reasons for this growth are twofold. First, more manufacturers and distributors are ...
Content Marketing
5 Ecommerce Content Marketing Ideas for October 2014

September 30, 2014 • Armando Roggio

Christmas gift ideas, decision guides, seasonal tips and suggestions, new products, and Halloween are all sources of good content marketing ideas in October 2014. Content marketing describes the creation, publication, and ...
Business > Merchant Voice
8 ways to win ‘generation Y’ customers

September 29, 2014 • Elizabeth Hollingsworth

As we get older, our customers get younger. Generation Y, born between 1982 and 2000, offer online retailers challenges and opportunities. Here are eight tips to acquire younger shoppers. 1. What ...
Business
When a Big Ecommerce Order Is Really a Scam

September 29, 2014 • Armando Roggio

The email inquiry seems honest enough. A customer wants to place an order; perhaps she is even going to place a large order and wants to know if she can ...
Social Media
5 New Social Media Management Platforms for Small Businesses

September 28, 2014 • Paul Chaney

A raft of new social media management platforms have arrived on the scene that contain features rivaling popular tools like Buffer, HootSuite, and Sprout Social. Here are five priced with small ...
Business > Merchant Voice
Applying Theory of Constraints to our packaging process

September 27, 2014 • David Sasson

In “Theory of Constraints, for ecommerce companies,” my previous post, I discussed the basics of Theory of Constraints, a system of continuous improvement developed by Dr. Eliyahu Goldratt, a physicist ...
Link Building
SEO: How to Identify Low Quality Links

September 26, 2014 • Jill Kocher Brown

Links are the lifeblood of organic search. But the quality of those links can boost or kill a site’s rankings. This article suggests methods to determine the quality of in-bound ...
Influencers & Affiliates
Affiliate Marketing: Working with Loyalty Sites

September 26, 2014 • Carolyn Kmet

One of the biggest challenges in affiliate marketing is working with loyalty sites, which provide consumers with cash back, points back, or some variation of the two. Some loyalty sites ...
Business > Merchant Voice
5 reasons to satisfy unreasonable customers

September 25, 2014 • Erica Tevis

When I was 15 I was hired for my first job as a cashier for a major fast food chain. With no customer service experience, I owe much of my ...
Social Media
4 Ways to Create Social Media Images, for Ecommerce

September 24, 2014 • Samantha Collier

The use of quality images can be the difference between 50 or 500 social media followers. From Facebook to Twitter to Pinterest to Tumblr, the emphasis is now on imagery.
Conversion
7 Little Things to Improve an Ecommerce Business

September 24, 2014 • Armando Roggio

Sometime a small thing, like sending a thank you card or carefully choosing which related products to feature on a product detail page, can have a positive impact on an ...
Social Media
Pinterest: New Analytics Tracks Ecommerce Engagement, Traffic

September 23, 2014 • Paul Chaney

Pinterest recently launched a new version of its analytics tool. It can help ecommerce merchants connect with their customers and prospects, on and off Pinterest. You must have a business account ...
SEO
SEO: Understanding Pandas, Penguins, and Pigeons

September 22, 2014 • Melih Oztalay

Editor’s Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as ...
Finance
Alibaba’s IPO to Impact U.S. Ecommerce?

September 22, 2014 • Marcia Kaplan

The much-anticipated Alibaba IPO closed last Friday with shares initially priced at $68. Once trading got under way, the price of a share rose to $93. Demand was so strong ...
Payments
American Express OptBlue: Negotiating Processing Rates

September 22, 2014 • Phil Hinke

In “American Express OptBlue Program May Reduce Processing Cost,” my article in July, I explained how the new OptBlue program could reduce processing rates for ecommerce merchants, as it allows ...
Schools & Resources
16 New Ecommerce Books for Fall 2014

September 21, 2014 • Sig Ueland

Fall is here. The students are back in school, and the new ecommerce books are on the shelves. Here is a list of new ecommerce books for fall 2014. There ...
Technical SEO
SEO 201, Part 3: Enabling Search-engine Crawlers

September 19, 2014 • Jill Kocher Brown

This is the third installment of my “SEO 201″ series, following: “Part 1: Technical Rules”; “Part 2: Crawling and Indexing Barriers.“ “SEO 201″ addresses technical, backend aspects of site architecture and organization. My ...
Marketing & Advertising
Buffer Can Help Boost Social Engagement

September 18, 2014 • Armando Roggio

Buffer is a social media engagement application built to make it easier for online marketers to curate and share content on Twitter, Facebook, LinkedIn, Google+ pages, and App.net. The service’s $10
Shipping & Fulfillment
Drop Shipping for Ecommerce, Part 3: Suppliers vs. Retailers

September 17, 2014 • Jeremy Hanks

In “Drop Shipping for Ecommerce, Part 1: Supply Chain History,” my first article, I addressed basic supply chain evolution inside of ecommerce. Last month, in “Part 2: The Basics,” I ...
Social Media
6 Ways to Optimize Pinterest for Guided Search

September 17, 2014 • Paul Chaney

In April, Pinterest introduced Guided Search to its mobile app and brought it to desktop users in June. Guided Search is designed to present a variety of options for users to ...
Email & Text Marketing
5 Tips to Improve Email Order Confirmations

September 16, 2014 • Carolyn Nye

The holiday season is gearing up. For ecommerce merchants, it’s important that their triggered and transactional emails are functioning correctly. The objective of these emails should be to help customers ...
Product Pages
5 Effective Ecommerce Product Pages

September 16, 2014 • Joe Robison

Product pages on ecommerce sites are a crucial step before visitors decide to buy, or not. Subtle design and user experience cues can entice shoppers to complete the purchase, or ...
Platforms & Apps
25 Top U.S. Mobile Apps in 2014

September 15, 2014 • Sig Ueland

Mobile is now the leading digital platform in the U.S., primarily due to the growth of mobile app usage. In its latest mobile app report, digital trend-tracking firm comScore lists the ...
Marketing & Advertising
5 Ways to Increase Black Friday, Cyber Monday Sales in 2014

September 15, 2014 • Armando Roggio

Savvy buying and some simple online marketing can go a long way toward helping Internet retailers improve Black Friday and Cyber Monday Sales in 2014. Last year, Black Friday and Cyber ...