Page 154 – Practical Ecommerce

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Business
Mobile Commerce vs. Desktop: 7 Differences

November 19, 2014 • Joe Robison

Ecommerce is growing every year. But mobile ecommerce — purchases from smartphones and tablets — is growing even faster. One of the key points merchants must understand when building mobile ...
Conversion
6 Holiday Online Shopping Trends to Watch in 2014

November 18, 2014 • Armando Roggio

Understanding online sales trends like the growth of Green Monday, Cyber Monday’s metamorphosis into “Cyber Week,” and similar may help ecommerce business owners and marketers make better marketing decisions and,
Conversion
Using ‘Selfies’ to Gather Ecommerce Data, Serve Shoppers

November 18, 2014 • Jerry Jao

“Selfies” — photographs that people take of themselves — can be rich sources of data for ecommerce businesses. They can also help enhance the online shopping experience. In this article, I’ll ...
Fraud Prevention > Merchant Voice
How I detect ecommerce fraud

November 17, 2014 • Erica Tevis

I read an article the other day that said online fraud is at its highest during the Black Friday to Cyber Monday timeframe. It’s no wonder: That is the busiest ...
Email & Text Marketing
Email Marketing Pointers for Cyber Monday 2014

November 17, 2014 • Carolyn Nye

Cyber Monday is the traditional kickoff for the ecommerce holiday-selling season. In this article, I’ll review five pointers for your holiday ecommerce email-marketing program. Facilitate Ordering Directly from an Email People have ...
Google Ads
13 Free Resources to Learn Paid Search

November 17, 2014 • Sig Ueland

Launching a paid search campaign can be a scary proposition for an ecommerce beginner. Pay-per-click advertising means spending money to acquire potential customers — a scary proposition to any emerging ...
Amazon & Marketplaces
SEO: Optimizing Product Content on Amazon

November 14, 2014 • Jill Kocher Brown

In “SEO: The Case for Optimizing Amazon,” my article last week, I reviewed the growing importance of optimizing products for Amazon’s massive internal search engine. In this article, I’ll describe ...
Email & Text Marketing
Email Marketing: 5 Ways to Inject Holiday Spirit

November 13, 2014 • Armando Roggio

Ecommerce email marketing can significantly boost sales during the holiday shopping season, which is why so many online sellers use it. One way to help messages stand out in the ...
Cross-border Selling
Ecommerce in Russia: Another Emerging Market?

November 12, 2014 • Marcia Kaplan

While ecommerce continues to take a larger share of overall retail sales in the United States and Western Europe, the biggest growth rates are occurring in emerging markets such as ...
Social Media
8 Thanksgiving Day Social-media Promotional Ideas

November 11, 2014 • Paul Chaney

With attention turned to Black Friday and Cyber Monday sales promotions, some retailers might overlook the ecommerce benefits Thanksgiving Day has to offer. Considering the fact that, according to comScore, Thanksgiving ...
Conversion
Procrastinator’s Guide to 2014 Holiday Ecommerce Sales

November 11, 2014 • Armando Roggio

Procrastinating ecommerce business owners and marketers who, for any number of reasons, are far from ready for the coming holiday shopping season still have some hope of boosting Christmas-related sales ...
Analytics & Data
Google Analytics Set-up Checklist for Ecommerce

November 10, 2014 • Kunle Campbell

This article offers a step-by-step approach to setting up Google Analytics tracking for an ecommerce website. Step 1: Creating Google Analytics account This is the most basic of steps: Head over to ...
Social Media
13 New Marketing Videos on Instagram, to Inspire

November 9, 2014 • Sig Ueland

Making an Instagram video can be a good way to entertain followers, display new products, and deliver your brand message. If you need a little inspiration, just watch how the ...
Amazon & Marketplaces
SEO: The Case for Optimizing Amazon

November 7, 2014 • Jill Kocher Brown

Some ecommerce businesses, especially those that manufacture the products they sell online or acquire their products at a deep discount, are experimenting with optimizing on Amazon alongside their existing websites.
Business
8 Reasons Why Ecommerce Businesses Fail

November 7, 2014 • Armando Roggio

Starting an ecommerce business can be fast, relatively easy, and not very expensive. But with something like an 80-percent failure rate, creating a successful online business is more challenging than ...
Conversion
4 Trust Indicators That Help Convert Online Shoppers

November 6, 2014 • Bob Angus

Visitors to your online store make an emotional decision about your business: Do they trust you or not? Online shoppers, especially first time visitors, evaluate ecommerce sites in many ways, to ...
Business
How to Avoid Copyright Infringement Claims

November 6, 2014 • Elizabeth Lewis

Imagine this scenario. You go to your physical mailbox; inside is a certified letter from a law firm that you have never heard of. You open it up, wondering what ...
Business
5 Ways Smaller Ecommerce Retailers Can Beat Large Ones

November 5, 2014 • Gagan Mehra

Smaller retailers that compete solely on price against large ones, like Amazon, almost always lose. But there are other ways that small retailers can beat Amazon and other large competitors. Here ...
Platforms & Apps
Ecommerce SaaS Platforms Easy to Launch, Sophisticated

November 5, 2014 • Armando Roggio

Software-as-a-service platforms offer a nearly complete foundation for operating an online store, be it a business-to-consumer retailer or a business-to-business seller. It’s never been easier to launch a sophisticated, effective ...
B2B
Using LinkedIn Publisher for B2B Ecommerce

November 4, 2014 • Paul Chaney

Due to its focus on fostering business-to-business relationships, LinkedIn is a social network that B2B ecommerce companies should use to build brand awareness and establish industry expertise. LinkedIn provides a variety ...
Business > Merchant Voice
8 ways to attract customers and boost sales

November 4, 2014 • Elizabeth Hollingsworth

With the holiday period underway, you may be looking for ways to win new customers and boost sales. Here are eight ideas to consider adding to your ecommerce site. 1. Bartering.
Photography & Video
Product Photography: DSLR Cameras vs. Smartphones

November 4, 2014 • Jason Lawrence

High quality product photography is key for building customer trust and increasing conversions on ecommerce sites. A topic that comes up a lot at Arqspin, my 360 photography company, is ...
Conversion
Future of Nonprofits Depends on Generation Y

November 3, 2014 • Cathy Qori

Gen Y, Gen X, Boomers, and Matures all participate in nonprofit giving, but to varying degrees.
Business
6 Ways Ecommerce Is Like American Football

November 3, 2014 • Armando Roggio

Starting and operating an ecommerce business can be a little daunting. What will you sell? How will you sell it? How will you market? Which tax laws apply? It is ...
Inventory > Merchant Voice
Wanted: crystal ball for inventory demand

November 2, 2014 • Richard Stubbings

The vast majority of articles and blogs regarding ecommerce focus on selling. They discuss the importance of marketing, search engine optimization, site design and navigation, converting customers, and so on.
Keyword Research
SEO: Prioritizing Keywords and Content

November 2, 2014 • Jill Kocher Brown

With limited resources and a vast sea of keywords and content that need optimization, some marketers need to prioritize the search engine optimization work they do to focus solely on ...
Social Media
Twitter’s Business Site, Training Helpful to Ecommerce

October 31, 2014 • Paul Chaney

Twitter is possibly the least understood of all social networks used by smaller businesses. It is not unusual to hear business owners say that they just don’t “get” how to ...
Social Media
Social Media-based Customer Service: Dos and Don’ts

October 31, 2014 • Samantha Collier

Customer service can make or break an online business. A willingness by merchants to address customer feedback demonstrates concern, which helps assure new shoppers. It also encourages repeat purchases. Merchants increasingly ...
Influencers & Affiliates
Affiliate Marketing: Offline Entities Can Generate Revenue

October 30, 2014 • Carolyn Kmet

Affiliate marketing tracks a consumer from a referring source to a completed sale. When we think of affiliate marketing in this simple manner, it opens up an entire realm of ...
Content Marketing
5 Content Marketing Ideas for November 2014

October 29, 2014 • Armando Roggio

Thanksgiving, Veterans Day, and video buying guides may inspire great, sharable content this November. And that content could help ecommerce businesses improve customer relationships and sales long term. Content marketing is ...