Page 158 – Practical Ecommerce

Category

Analytics & Data
5 Analytics Plugins for WordPress Shop Owners

August 24, 2014 • Joe Robison

Web analytics software allows site owners to know where their traffic is coming from and the actions of their visitors. For ecommerce sites, a strategic web analytics plan can improve ...
Local Business
Google’s AdWords Express Helps Manage Local Campaigns

August 22, 2014 • Melih Oztalay

Editor’s Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as ...
Email & Text Marketing
How to Personalize Ecommerce Emails, or Not

August 21, 2014 • Carolyn Nye

Ecommerce merchants rely on email marketing for new customers and for recurring sales. Many of these customers, however, receive many emails per day; grabbing their attention via an email is ...
Social Media
Using Pinterest to Distribute Instructional Content

August 21, 2014 • Armando Roggio

Pinterest may be an excellent option for publishing instructional (how-to) content aimed at building relationships with customers and, ultimately, encouraging sales. To understand why Pinterest may be a good way to ...
Business
4 Predictions for the 2014 Holiday Shopping Season

August 20, 2014 • Armando Roggio

Mobile commerce, free shipping offers, in-store pickup promotions, and ecommerce videos will all be important trends for the 2014 Christmas shopping season, as small and mid-sized online retailers look forward ...
Social Media
Facebook Bans Like-gating; How to Overcome

August 20, 2014 • Paul Chaney

Facebook just announced a platform policy change that states it will no longer allow, as of November 5, “like-gating,” the longtime practice of enticing users to like a page by ...
Design & Dev Tools
14 Product Photography Tools and Resources

August 19, 2014 • Sig Ueland

To create beautiful product photography, take advantage of some terrific and affordable tools and resources. Get the help you need without significant cost. Here is an assortment of tools and resources ...
B2B
B2B Ecommerce: Overcoming Conflict with Sales Teams

August 19, 2014 • Dale Traxler

When online retail took off roughly 10 years ago, many manufacturers and distributors were resistant about opening an online store. There were many reasons for this then, and now, including ...
Payments
American Express OptBlue: Understanding Processing Rates

August 18, 2014 • Phil Hinke

In “American Express OptBlue Program May Reduce Processing Cost,” my article last month, I explained American Express’s new program called OptBlue. This program should lower the American Express processing cost ...
Business
Collecting Data Responsibly from Ecommerce Shoppers

August 18, 2014 • Jerry Jao

Collecting data from customers requires sensitivity. While analyzing that data largely involves using calculations and algorithms to spot trends and generate insights, retailers that do it also need to be ...
Photography & Video
3 Ways to Make Ecommerce Product Videos More Effective

August 17, 2014 • Armando Roggio

Collecting product videos on a single page and adding product video testimonials to product detail pages and social media sites could lead to more sales for online retailers. Some in the ...
SEO
SEO: Google’s ‘Pigeon’ Update Impacts Local Businesses

August 15, 2014 • Jill Kocher Brown

Google released an algorithm update at the end of July intended to improve the relevance and accuracy of local search results. The update, dubbed Pigeon by search industry news publisher ...
Shipping & Fulfillment
Drop Shipping for Ecommerce, Part 2: The Basics

August 15, 2014 • Jeremy Hanks

My article last month, “Drop Shipping for Ecommerce, Part 1: Supply Chain History,” was the first in a series about drop shipping as an ecommerce supply management technique. What Is Drop ...
Platforms & Apps
Yahoo Launches Updated, Competitive Ecommerce Platform

August 14, 2014 • Armando Roggio

With the aim of helping small businesses get started online, build a thriving company, and grow to be a successful enterprise, Yahoo has relaunched its venerable software-as-a-service (SaaS) ecommerce platform,
Business > Merchant Voice
13 tips for launching a new ecommerce business

August 14, 2014 • Elizabeth Hollingsworth

If you’re planning to launch a new ecommerce business, you need to think ahead, save money, and make it profitable as soon as possible. I’ve launched two ecommerce sites, and I’ll ...
Amazon & Marketplaces
ShopRunner Joins Forces with Alibaba to Sell in China

August 14, 2014 • Marcia Kaplan

When I last wrote about ShopRunner two years ago, the company’s main marketing pitch was its free two-day shipping and free returns with a $79 annual membership or an $8.95
Social Media
Twitter Lists: How to Create, Use, and Manage

August 13, 2014 • Paul Chaney

One aspect of Twitter that often gets overlooked is Lists, which is a curated group of Twitter users organized into lists based on interests. Lists can consist of customers, competitors, industry ...
Business
Google’s Domain Registration Service Can Help Small Businesses

August 12, 2014 • Armando Roggio

Only about 45 percent of small businesses have a website. Those businesses without a website aren’t attracting customers online and may be stifling their own growth. In response, the leading ...
Marketing & Advertising
ChannelAdvisor CEO on the New Facebook Buy Button

August 12, 2014 • PEC Staff

Selling products on third-party websites is not new. What is new is Facebook’s latest test, the so-called Facebook Buy button, that allows ecommerce merchants to sell their products, potentially, on ...
SEO > Merchant Voice
Get off the Google merry go round

August 11, 2014 • Richard Stubbings

It’s all very well having a good ecommerce site, with unique content at decent prices. But the only thing that really matters is sales. It is, after all, the profits ...
Business
Could These 5 Technologies Change Ecommerce?

August 11, 2014 • Armando Roggio

Five emerging technologies could change ecommerce in just the next few years, giving shoppers new access to products and the ability to customize some items for their particular needs. Mobile computing,
Social Media
10 Top Retailers on Facebook, for Ecommerce Inspiration

August 10, 2014 • Sig Ueland

Develop your own Facebook strategy by observing the success of other retailers. Stylophane, a digital marketing agency, provides a free Social Index that tracks the growth and activity of more ...
Marketing & Advertising
Dynamic Sitelinks Improve AdWords’ Performance

August 9, 2014 • Melih Oztalay

Editor’s Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as ...
Finance
Berkery Noyes Exec on State of Ecommerce Mergers, Acquisitions

August 8, 2014 • PEC Staff

Every day, it seems, we read of an Internet-based company acquiring another one, or raising capital, or expanding into a new segment. Mergers and acquisitions for Internet companies are booming.
Technical SEO
SEO: Google Adds HTTPS Signals to Ranking Algorithm

August 8, 2014 • Jill Kocher Brown

Google has taken its obsession with security to a new level by including a preference for sites running SSL in its ranking algorithm. Starting slowly with less than one percent ...
Analytics & Data
Google Analytics: Using New ‘Enhanced Ecommerce’

August 7, 2014 • Kunle Campbell

Google Analytics has once again upped the ante for online retailers with a new upgrade, aptly named “Enhanced Ecommerce.” It offers deeper insights into visitor behavior. Armed with these new ...
Social Media
12 Ways Twitter Can Grow Your Ecommerce Business

August 6, 2014 • Paul Chaney

Twitter has been in existence since 2006 and has roughly 240 million monthly active users. Even so, many online businesses fail to make effective use of this popular platform as ...
Content Marketing
5 Ecommerce Content Marketing Ideas for August 2014

August 5, 2014 • Armando Roggio

Unusual holidays, lists, and questions answered could all help drive traffic to your ecommerce site this month. Content marketing aims to attract customers with useful or entertaining articles, images, and videos.
Marketing & Advertising
5 Growth Hacking Success Stories, for Ecommerce Merchants

August 5, 2014 • Gagan Mehra

Many retailers focus on growing web traffic and then exposing it to a variety of techniques to convert those visitors into paying customers. “Growth hacking” is a recent term to describe ...
Business
How to Register a Trademark, Part 2: Protecting Registration

August 4, 2014 • Elizabeth Lewis

In “How to Register a Trademark, Part 1: Determine Availability,” my article last month, I addressed how you could lose your trademark due to improper filings before your trademark is ...