Page 159 – Practical Ecommerce

Category

Staffing
10 Tools to Research Ecommerce Employee Pay

August 4, 2014 • Sig Ueland

You’ve grown your ecommerce business so much that now you need full-time employees. But how much should you pay your new employees? Here is a list of tools and resources to ...
Business
July 2014 Top Ten: Our Most Popular Posts

July 31, 2014 • PEC Staff

Each month we compile a list of the ten most popular articles we published that month, based on the number of page views. Here are our ten most popular articles ...
Social Media
Google My Business: What You Need to Know

July 31, 2014 • Kunle Campbell

On June 11, Google Places became Google My Business. More than an exercise in rebranding, the name change heralded several important changes. Google+ integration has been improved. Google My Business (GMB) has been integrated with Google+ Local, the business listing that used to appear for local businesses in Google+.
Business
5 Things to Do When Ecommerce Goes Wrong

July 31, 2014 • Armando Roggio

Things will go wrong. It is a fact of life for small and mid-sized ecommerce businesses. But it is not the end of the world, and there are things you ...
Business > Merchant Voice
Identify your target customers, and market to them

July 30, 2014 • Erica Tevis

A friend moved to Europe last month and launched, with her fiancé, a business aimed at teaching locals the English language. She messaged me and asked for advice on the ...
Marketing & Advertising
PPC Ads: Focus on Best-selling Products to Improve Performance

July 30, 2014 • Nik Rajpal

There’s a simple way to improve the aggregate performance of your pay-per-click advertising campaigns: Find areas of efficiency and invest in them. One way to do this is by focusing ...
Social Media
Instagram vs. Vine: Which Is Better for Ecommerce?

July 29, 2014 • Samantha Collier

Instagram added video to its app in the summer of 2013. This feature came just five months after the launch of Vine, the video-sharing app. Both apps allow the creation ...
Social Media
Twitter Revamps Analytics to Include Organic Posts

July 29, 2014 • Paul Chaney

Social media, like any other marketing channel, has to prove itself as a customer acquisition, retention, and sales tool. Analytics is one way to make the case for whether it ...
Local Business
Ultimate Guide to Using Instagram for your Local Business

July 28, 2014 • Kunle Campbell

Instagram is an image-based social network that was started in 2010 and acquired by Facebook in 2012. It’s seen rapid growth since its inception, picking up a million users in its first two months. It now claims about 200 million members, a 23 percent growth in 2013 alone. Roughly 60 million photos are shared daily on Instagram.
Business
12 Keys to a World-class Ecommerce Company

July 28, 2014 • Dale Traxler

What makes any company stand out from the crowd? Is it the products? Customer service? Profitability? Growth? Something else? Many observers would answer all of the above and likely add other ...
Design & Dev Tools
15 Tools to Optimize Ecommerce Images

July 28, 2014 • Sig Ueland

Does your website have an acceptable load time? Images usually account for most of the downloadable bytes on a page. Optimizing your images can yield a large boost in your ...
Marketing & Advertising
5 Pointers to Help PPC Ad Performance

July 28, 2014 • Melih Oztalay

Editor’s Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as ...
Influencers & Affiliates
Importance of Affiliate Marketing Managers

July 27, 2014 • Carolyn Kmet

Simply launching an affiliate program does not guarantee revenue. I’ve seen many affiliate programs fail because of the “if I build it, they will come” mentality. Affiliate programs need to ...
Business
4 Reasons to Consider Order Management Software

July 25, 2014 • Armando Roggio

Ecommerce and retail order management systems help merchants improve order processing, track inventory, sell in online marketplaces, and much more. Every online retail business — ecommerce or brick-and-click — will have ...
Shipping & Fulfillment
Drop Shipping for Ecommerce, Part 1: Supply Chain History

July 24, 2014 • Jeremy Hanks

To fully address the good and the bad of drop shipping as a supply management technique, I'm going to start with the history and current state of the retail supply chain.
Business
LemonStand CEO on Starting an Ecommerce Business

July 24, 2014 • PEC Staff

Starting a new ecommerce business can be frustrating, complicated, and risky. LemonStand is a popular ecommerce platform that often caters to startups and new entrepreneurs. LemonStand’s CEO, Danny Halarewich, recently spoke ...
Business
Lessons Learned: Fashion Retailer Adds Ecommerce to Physical Locations

July 23, 2014 • Elizabeth Hollingsworth

A third generation “rag trader,” Daylan James grew up in Melbourne, Australia but didn’t originally want to enter his family’s fashion business. After studying philosophy, visual arts, and marketing at Monash University ...
Business
An End to Net Neutrality Could Impact Ecommerce

July 23, 2014 • Armando Roggio

An inability to regulate some of the Internet’s most basic infrastructure could, in theory, make it more difficult for small and mid-sized retailers to compete in the near future. A Federal ...
Social Media
Facebook’s New ‘Buy’ Button: Pros, Cons for Merchants

July 22, 2014 • Paul Chaney

Facebook announced last week that it is testing a new feature with select smaller businesses that would allow users to purchase products directly from those businesses without leaving Facebook. Companies included ...
Business
Improving Online Customer Service with Technology

July 22, 2014 • Gagan Mehra

Many articles have addressed online customer service and the associated best practices to optimize the experience, reduce costs, and increase loyalty. This post will focus on how technology can improve ...
Marketing & Advertising
Using LinkedIn Groups to Reach Prospects

July 21, 2014 • Melih Oztalay

Editor’s Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as ...
Analytics & Data
Google Analytics: Defining Macro and Micro Goals

July 21, 2014 • Kevin Webster

It's fairly simple to come up with a list of “goals” that describe a website's success. These typically include lead generation, downloads (i.e., coupons, menus, or whitepapers), and ecommerce transactions. Noted web analytics writer and practitioner Avinash Kaushik describes these as “macro goals” that are clear and easy to define.
Business
4 Guidelines to a Bricks-and-Clicks Business

July 21, 2014 • Jerry Jao

Online retailers are finding the “bricks-and-clicks” strategy to be an effective way to serve and engage shoppers. Perhaps that is why an increasing number of ecommerce merchants — Bonobos, Birchbox,
Marketing & Advertising
Growth Hacking your Ecommerce Business

July 20, 2014 • Armando Roggio

At the intersection of marketing and data is an opportunity for ecommerce businesses to thrive, without the need to rely on Mad Men-style promotion. Growth hacking is a marketing and business ...
Business > Merchant Voice
5 ecommerce tips (from tourists)

July 18, 2014 • Elizabeth Hollingsworth

If you’ve been lucky enough to take a break recently, you may have visited a tourist attraction or two. What do tourists have in common with online shoppers? Quite a few ...
Email & Text Marketing
Email Marketing: Understanding the New Canadian Anti-Spam Law

July 18, 2014 • Carolyn Nye

On July 1, Canadian Anti-Spam Legislation (CASL) came into effect. The law is vastly different from the U.S. CAN-SPAM Act, with stricter provisions and heavier fines. CASL was enacted to ...
Social Media
Pinterest: 5 Big-brand Tactics for Smaller Ecommerce Merchants

July 17, 2014 • Stacey Herbert

With 26,877 Pinterest followers, Brisbane-based fashion brand Black Milk is clearly doing something right. This article reviews five elements of Black Milk’s Pinterest strategy that could be applicable to smaller ecommerce ...
Platforms & Apps
4 WordPress Maintenance Companies, to Help Site Owners

July 17, 2014 • Joe Robison

WordPress ecommerce owners must keep their sites updated and maintained. Over the past few years, services have sprung up to address this problem. Whether you’re a site owner with no ...
Conversion
Google Analytics: How to Set Up Basic Goals

July 16, 2014 • Armando Roggio

Google Analytics goal tracking provides site owners and marketers with good information about how visitors are using and interacting with pages and content. This information may ultimately help businesses earn ...
Social Media
9 Ecommerce Businesses Using Instagram for Sales

July 16, 2014 • Paul Chaney

Instagram has become a popular destination for retailers to post product photos in hopes of selling their wares. Perhaps the bazaar-like feel or focus on discovery explains its appeal, but ...