Page 164 – Practical Ecommerce

Category

Marketing & Advertising
Using AdWords Express to Reach Local Consumers

April 21, 2014 • Melih Oztalay

In "Use Hyperlocal Advertising to Reach Nearby Consumers," I suggested that Google AdWords Express can help attract local prospects. In this article I'll address AdWords Express in more depth.
Google Ads
The New Google Shopping: What Merchants Need to Know

April 21, 2014 • Matthew Umbro

Last October, Google AdWords released Shopping campaigns, a new format and the next iteration of Product Listing Ad management. In early April, AdWords announced that all merchants will need to ...
Finance
18 Ecommerce Crowdfunding Success Stories

April 21, 2014 • Sig Ueland

In “9 Equity Crowdfunding Sites to Finance your Business,” my article last week, I outlined leading crowdfunding sites that offer equity stakes in startups and small businesses. As a result ...
Design & Development
Understanding Ecommerce Design, Part 1: Key Components

April 18, 2014 • Chris English

Humans tend to be visually oriented. Everything from the car we drive, the clothes we wear, and the smartphones we carry tend to be largely based on what visually appeals to us. We can look at something and instantly decide whether or not we like it.
Platforms & Apps
WooCommerce Leads Ecommerce Platform Pack in April 2014

April 18, 2014 • Armando Roggio

WooCommerce, the popular WordPress ecommerce plugin, had nearly 260,000 active sites indexed with BuiltWith, a web technology profiling tool, as of April 14, 2014, about 37,000 more sites than its ...
On-page SEO
Mining Reviews for SEO Benefit

April 17, 2014 • Jill Kocher Brown

Customer reviews are an excellent way to inject unique content into your site to benefit search engine optimization while boosting shopper confidence at the same time. For SEO, reviews fall under ...
Business
Recap of selling an ecommerce business

April 17, 2014 • Manish Shah

Every time I sell an ecommerce business, I write an internal summary with highlights of that deal. This includes statistics like: Asking price vs. selling price; Terms offered vs. terms negotiated between ...
Social Media
5 Tips to Increase Facebook News Feed Views

April 17, 2014 • Paul Chaney

Facebook made recent modifications to News Feed, presumably to reduce the amount of spammy posts coming from Pages. These posts typically fall into three categories: Like-baiting, frequently circulated, and spammy ...
Conversion
Online Purchase Cycle in 2014 Messy; Not a Funnel

April 16, 2014 • Armando Roggio

Mobile, social, and the cacophony of modern interruption marketing has transform the retail path to purchase, and forced retail marketers to focus on building lasting relationships that benefit customers. It is,
Product Pages
10 WordPress Ecommerce Plugins to Improve Product Pages

April 16, 2014 • Joe Robison

Your product pages are the core of your WordPress ecommerce site. This is where shoppers will decide to purchase or not. There is much financial incentive to optimize these pages ...
Conversion
4 Tips for Testing Copy on an Ecommerce Site

April 15, 2014 • Chris Goward

Even though many marketers believe “content is king,” when it comes to ecommerce sites, content is often anything but king. Conversion optimization testing, sales copy, and general site copy often ...
Marketing & Advertising
Ecommerce Marketing vs. Shopper Annoyance

April 14, 2014 • Dale Traxler

As an online merchant, you have an enormous number of marketing tactics and tools available to convince shoppers to purchase your products. Here are some of them. Personalization. Rules based on ...
Finance
9 Equity Crowdfunding Sites to Finance your Business

April 14, 2014 • Sig Ueland

Thanks to the JOBS Act, startups and small businesses can now publicly raise equity funding via online crowdfunding sites. In September 2013, Title II of the JOBS Act went into ...
Marketing & Advertising
SEO Is Dead; Web Marketing Alive and Well

April 14, 2014 • Melih Oztalay

When someone asks me about focusing on search engine optimization, the first thing I think of is that the individual is not familiar with today's realities, in 2014, of web marketing. When asked, my response is an educational conversation that requires patience and asking the right questions to bring a business owner up to speed.
Amazon & Marketplaces
SEO: Why Amazon’s Navigation Works So Well

April 11, 2014 • Jill Kocher Brown

Judging by the number of Google searches for which Amazon ranks, it’s easy to see that Amazon is doing a lot right when it comes to search engine optimization. It’s ...
Business
Heartbleed Bug Impacts Online Retailers, Ecommerce

April 10, 2014 • Armando Roggio

The so-called Heartbleed bug is a serious flaw in some versions of popular, open-source security software used to protect encrypted data like passwords or payment card information during online transactions.
Social Media
10 Places to Find Social Media Content

April 9, 2014 • Paul Chaney

Consumers crave the constant stream of content that emanates from social networks. It is one of the reasons they visit them with such frequency. For marketers, the job of sharing content ...
Finance
Ecommerce Companies Raise Funds with New Approach

April 9, 2014 • Marcia Kaplan

Will equity crowdfunding ever become a reality? This alternative to the usual financing mechanisms became legal two years ago when Congress passed the Jobs Act in April 2012. However, the ...
Content Marketing
5 Content Marketing Ideas for May 2014

April 8, 2014 • Armando Roggio

Content marketing seeks to create and publish useful or entertaining content like articles, photographs, videos, or similar that will attract, engage, and retain customers. But good content marketing doesn’t just ...
Conversion
20 Tools, Tactics to Improve Online Merchandising

April 8, 2014 • Dale Traxler

I look at a lot of online stores in the context of my profession. I shop online and am involved with many companies as they plan a new or upgraded ...
Marketing & Advertising
Use Negative Keywords to Optimize PPC Campaigns

April 8, 2014 • Melih Oztalay

Editor’s Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as ...
Business > Merchant Voice
Growing an ecommerce company starts with ‘why’

April 4, 2014 • David Sasson

Business leaders speak about programs to improve customer satisfaction. However, we all deal with companies that leave us mostly dissatisfied. It’s rare that we have an experience, as consumers, that ...
Business
7 Ways to Protect Ecommerce Customer Data

April 4, 2014 • Jerry Jao

One of the biggest mistakes that small ecommerce merchants make with data security is assuming that they’re too insignificant to be targeted by hackers. This simply isn’t true. According to Verizon’s ...
Marketing & Advertising
Lowe’s Innovative Vine Campaign a Year Later

April 4, 2014 • Armando Roggio

In April 2013, Lowe’s, the second largest home improvement retailer in the world, got a lot of attention when it released a series of six-second, how-to videos on Vine. The ...
Business > Merchant Voice
Are you really improving your site with this recommendation?

April 3, 2014 • Richard Stubbings

Across the Internet in forums and indeed on this site there is plenty of advice regarding how to improve your ecommerce business. Whilst all advice is offered with the best intentions,
Social Media
8 Ways to Integrate Social Media with Existing Marketing

April 3, 2014 • Paul Chaney

Social media sites like Facebook, LinkedIn, and Google+ can be high efficiency platforms that serve as a hub for all your social media engagement activities. Video and photo sharing sites such ...
Business
March 2014 Top 10: Our Most Popular Posts

April 2, 2014 • PEC Staff

Each month we compile a list of the ten most popular articles we published that month, based on the number of page views. Here are our ten most popular articles ...
Marketing & Advertising
5 Ways to Increase Sales from Returning Customers

April 2, 2014 • Gagan Mehra

Retailers spend millions of dollars every year on increasing sales from returning customers. They utilize loyalty programs, special campaigns, and personalized discounts — all presumably based on a customer’s lifetime ...
Email & Text Marketing
Treat New Email Subscribers Right, Profits Will Follow

April 1, 2014 • Armando Roggio

How an online seller welcomes new email subscribers can impact (a) sales, (b) future engagement with the new subscriber, and (c) even the how Internet service providers and email clients ...
Email & Text Marketing
7 Ways to Improve Email Subject Lines (and a Sneaky Way to Test)

April 1, 2014 • Pamella Neely

Subject lines are powerful elements of email campaigns. But that's not really surprising. Subject lines are basically the headlines of an email message. Headlines are something writers and editors agonize over, and for good reason. Copywriter coach Chris Marlow writes “tests have proven many times that the headline is responsible for at least 50 percent and as much as 75 percent of an ad’s success.”