Page 165 – Practical Ecommerce

Category

Social Media
How to Plan Social Media Responses

April 1, 2014 • Samantha Collier

In the excitement offered by social media, businesses often push out messages with little consideration to how consumers use these channels to talk back. Businesses see social media as 9-to-5 marketing ...
Email & Text Marketing
Gmail’s Automatic Unsubscribe May Help Email Marketers

March 31, 2014 • Armando Roggio

Last month, Google started to display a prominent “unsubscribe” link on open Gmail messages, giving Gmail users a fast and easy way to disengage. This new link could help marketers ...
Platforms & Apps
17 Chrome Apps to Run your Business

March 31, 2014 • Sig Ueland

Google’s Chrome Web Store offers apps to streamline the Chrome experience, providing a small business with tools to thrive using cloud-based solutions. Here is a list of apps to run your ...
Marketing & Advertising
High Quality Scores Mean Lower Pay-per-click Costs

March 31, 2014 • Melih Oztalay

Editor’s Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as ...
Business
The real costs of starting a web store

March 30, 2014 • Jordan Lindberg

There are many ways to get an ecommerce store off the ground. Among the most common is using a SaaS platform, such as Volusion, Magento, Shopify, Bigcommerce, or 3dcart.
On-page SEO
Fixing SEO Conversion Woes on your Ecommerce Site

March 28, 2014 • Jill Kocher Brown

Does your natural search traffic convert poorly? There’s a reason, and you can do something about it. Searchers vs. Direct Visitors Direct visitors are different than searchers. Direct visitors type in your ...
Google Ads
Demystifying Google AdWords Keyword Variants

March 27, 2014 • Matthew Umbro

Within the settings of every Google AdWords Search Network campaign is a feature designed to make advertisers’ lives simpler. But since its inception, it has caused more angst than ease.
Social Media
Twitter Testing Design that Resembles Facebook Pages

March 27, 2014 • Paul Chaney

Twitter is testing a new layout that closely resembles to Facebook Pages. This comes just weeks after a change that aligned the design of the desktop and mobile versions. No date ...
Influencers & Affiliates
Affiliate Marketing: 3 Legal Issues to Monitor in 2014

March 26, 2014 • Carolyn Kmet

Online affiliate marketing is still in its infancy. Many trace the channel’s roots to the mid-1990s, when several retailers developed platforms that would track third-party online referrals and would award ...
Business > Merchant Voice
Anatomy of an online scam

March 26, 2014 • Elizabeth Hollingsworth

Have you ever been scammed in a business venture? I’ve become a victim of one. What happened to me is typical, I suspect, of online scams. 1. The Scammers Seem Legitimate Online ...
Business
B-to-B Ecommerce: How to Implement, Improve

March 26, 2014 • Dale Traxler

The number of mid-size manufacturers and distributors implementing initial ecommerce projects is rapidly increasing. Manufacturers are utilizing ecommerce to reach new markets, bring products to market more quickly, and protect ...
Content Marketing
21 Content Curation Tools

March 25, 2014 • Kunle Campbell

Content curation is similar to creating a playlist. Rather than creating your own, or only your own, content, you’ll make lists and collections of material offered up by others, then offer those collections to your own fans and viewers.
Platforms & Apps
Navigating 2014’s Crowded Ecommerce Platform Market

March 25, 2014 • Armando Roggio

The ecommerce platform market is crowded with effective, feature-rich solutions, making it challenging for new or growing ecommerce businesses to know which solution is best for them. Ecommerce platforms are the ...
Payments
How to Identify Dubious Credit Card Processing Fees, Part 1

March 25, 2014 • Phil Hinke

Editor’s Note: This is “Part 1” of a three-part series. My article last month, “Credit Card Provider Sued for Deceptive Tactics,” generated questions from merchants regarding the suit, its impact, and the hidden,
Conversion
Use Hyperlocal Advertising to Reach Nearby Consumers

March 24, 2014 • Melih Oztalay

Editor’s Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as ...
Email & Text Marketing
Email Marketing in 2014: How to Avoid Spam Folders

March 24, 2014 • Carolyn Nye

Emails are effective only if they reach the intended recipients. In this article, which is the first of a two-part series, I’ll offer six tips for improving deliverability, to avoid ...
Schools & Resources
11 New Ecommerce Books for Spring 2014

March 24, 2014 • Sig Ueland

At last, spring is here. Here is a list of new ecommerce and Internet-marketing books for spring 2014. There are new titles on content marketing, entrepreneurship, web psychology, small business ...
Keyword Research
SEO: Getting More from Google’s Keyword Planner

March 21, 2014 • Jill Kocher Brown

Keyword research is the foundation of search engine optimization. Keyword data allows us to peek into consumers’ desires and analyze what they really want. Google AdWords Keyword Planner opens that window ...
Checkout Tactics
5 WordPress Plugins to Reduce Cart Abandonment

March 21, 2014 • Joe Robison

A sizable percentage of ecommerce shoppers abandon the checkout process. Many of these abandonments are preventable with simple improvements. After all, those shoppers have already invested time and effort finding ...
Conversion
8 Essentials for High-converting Site Search

March 20, 2014 • Armando Roggio

About 30 percent of ecommerce visitors use site search to navigate. These shoppers may be 50 percent more likely to make a purchase. It seems that would-be customers who choose to ...
Marketing & Advertising
Searching ‘iPad Mini Retina’ on Google, Comparison Engines

March 19, 2014 • Dale Traxler

In “Evaluating Site Search on Target, Walmart, and Amazon,” I reviewed site search for the three retailers using the term “ipad mini retina.” I went directly to those sites as ...
Marketing & Advertising
5 Reasons to Use PPC Ads for Local Marketing

March 18, 2014 • Melih Oztalay

Editor’s Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as ...
User Experience
Why You Must Test the Mobile Version of your Ecommerce Site

March 18, 2014 • Chris Goward

Several years ago, it seemed reasonable for ecommerce websites to ignore mobile devices. After all, the thinking went, who actually shops on a cell phone? Fast forward to 2014. Eighteen percent ...
Email & Text Marketing
Responsive Design for Ecommerce Marketing Emails

March 18, 2014 • Armando Roggio

Roughly one-half of email is now opened on mobile devices like the Apple iPhone or the Android-powered Samsung Galaxy S4. There is significant research indicating that between 70 and 80 percent ...
On-page SEO
9 Tools and Templates for Pre-launch Landing Pages

March 18, 2014 • Sig Ueland

Before you launch your business, you can begin to reach potential customers with a pre-launch landing page. Use one to develop your message, build a mailing list, and create some ...
Email & Text Marketing
Using Data to Attract, Retain Email Subscribers

March 17, 2014 • Jerry Jao

Email marketing remains crucial to most ecommerce companies. Attracting and retaining new subscribers is key to that effort. Merchants no longer have to guess which subscription offers have the widest appeal.
Amazon & Marketplaces
Amazon Raises Fee for Prime Shipping

March 17, 2014 • Marcia Kaplan

After floating the idea that it might raise the fee for Prime shipping to $119 from the current $79, Amazon settled on a $20 increase, to $99 per year. In ...
Technical SEO
SEO: What to Do When Site Traffic Hits Bottom

March 14, 2014 • Jill Kocher Brown

It’s a search marketer’s worst nightmare: Your SEO performance has hit rock bottom and you have no idea why. It may be comforting to remember that there is a reason that ...
Platforms & Apps
PrestaShop 1.6 Adds Improved Business Intelligence, Other Features

March 13, 2014 • Armando Roggio

PrestaShop 1.6 is scheduled for official release on March 17, 2014. It adds several new features to the popular open source ecommerce platform, including easier access to key performance indicators ...
Social Media
Changes to Facebook Pages, News Feed, Ads Affect Merchants

March 13, 2014 • Paul Chaney

If there is one constant with Facebook, it’s change. Once again, the social network has made changes to Pages, News Feed, and ads that directly affect marketing efforts. Facebook Pages Just this ...