Page 133 – Practical Ecommerce

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Social Media
Discover Twitter Analytics

February 25, 2016 • Kristine Wirth

Twitter Analytics is a free tool that enables you to understand how your content on Twitter is resonating with your audience. Using Twitter Analytics, you will see comprehensive insights about your followers that may help boost engagement.
Business > Merchant Voice
Entrepreneur, founder, C.E.O.?

February 24, 2016 • Peter Keller

What is a C.E.O.? If you founded and are running a start-up, when should you really take C.E.O. as a title? These are questions I’ve struggled with over the last year.
Social Media
Instagram Ads: Low CPAs for Right Audience

February 24, 2016 • Michael Stancil

If you asked an ecommerce marketer what her lowest cost-per-acquisition channel is, she would likely not say Instagram. Instagram would probably not be in her top five. But Instagram ads can actually produce a low ...
Email & Text Marketing
Best Way to Grow Your Email List: Ask Politely

February 24, 2016 • Charles Gaiennie

Remember when your mom told you how important it was for you to always say please and thank you? Who knew that she was really giving you marketing advice on one of the principal tenants of building your email contact list: asking and then being grateful.
Business > Merchant Voice
For PPC ads, filter by demographic data

February 23, 2016 • David Sasson

Driving traffic is at the heart of building a successful ecommerce business. There are so many retailers and so many options for consumers that you must continually find new ways to ...
Cross-border Selling
Ecommerce in Japan: Marketplaces Dominate

February 23, 2016 • Gagan Mehra

Amazon is no longer the world’s largest ecommerce site in terms of number of visitors. That position now belongs to Taobao, the online marketplace, from China. Ecommerce is growing quickly ...
Content Marketing
5 Content Marketing Ideas for March 2016

February 23, 2016 • Armando Roggio

In March content marketers should have plenty of options, thanks to holidays like St. Patrick’s Day, Ask a Question Day, Pi Day, and the onset of spring and everything it ...
User Experience
7 Mistakes to Avoid When Designing Website Forms

February 23, 2016 • Daniel Kedinger

Web forms are often one of the last things considered in a website’s design, but it is one of the ways people interact with a site most frequently. Whether it is a checkout form, registration signup, or simple contact form, the following seven web form mistakes can hurt your chances of a getting a prospective customer to do business with your company.
Social Media
20 SEO Feeds to Follow on Twitter

February 22, 2016 • Sig Ueland

Search engines help consumers find online merchants. One of the best places to learn and improve search engine optimization skills is Twitter. Here is a list of SEO feeds to follow ...
Local Business
10 Local Business Customer Rating and Review Platforms

February 22, 2016 • Paul Chaney

Want to get more customer reviews? There are plenty of reasons to do so. They help build brand awareness, increase credibility, and improve search rankings. Plus, they let you know the customer's mindset about your business, and its products or services.
Product Pages
6 Tips to Improve Product Descriptions

February 22, 2016 • Pamela Hazelton

Images and video help sell products. Textual content, though, is of the utmost importance. Visitors need to understand exactly what you’re asking them to buy, and they need to be ...
SEO Tools
For SEO Time Travel, Use Wayback Machine

February 21, 2016 • Jill Kocher Brown

Which pages your site promotes as the most important is critical for search engine optimization. Remembering the details of past internal linking structures is impossible, unless you use the Wayback Machine ...
On-page SEO
Blogs: Starting Point for Effective Communication

February 19, 2016 • Bill Hartzer

Recently, I wrote about four content ideas to help improve your local SEO, one of which dealt with adding a blog to your website. After the article had published, a question came from a reader about whether or not Facebook counts as a blog.
Business > Merchant Voice
Could a new slogan increase sales?

February 19, 2016 • Elizabeth Hollingsworth

My Wedding Decor has gradually evolved in the 10 months since I launched the site. Four weeks ago I made two simple changes that may have been responsible for increasing my ...
Design & Development
Monitor Accessibility Errors on Your Ecommerce Site with Scrapy, WAVE

February 19, 2016 • Armando Roggio

In just a few lines of code, ecommerce businesses can monitor individual store pages, searching for potential web accessibility problems that might make it difficult for shoppers with disabilities to ...
B2B
Using Product Feeds for B2B Ecommerce

February 18, 2016 • Lori McDonald

A data feed is a structured file that provides information to another system. Typical formats are XML, CSV, and TXT files. Think of it like a data export from your ...
Local Business
12 Search Terms Local Business Owners Should Know

February 18, 2016 • Kathleen Fealy

During a recent visit to a local flower shop, I spoke with the owner about online marketing strategies, objectives, and tactics. She actively participates in social media marketing but finds search marketing too intimidating due to so much industry jargon.
Email & Text Marketing
3 Email Marketing Metrics for Mobile, Multi-device Consumers

February 17, 2016 • Carolyn Nye

Email metrics provide critical, quick feedback for a campaign. This is key because most opens and clicks occur within 72 hours after a send. But measuring opens and clicks is often ...
Analytics & Data
For Ecommerce Analytics, Start with a Strategy

February 17, 2016 • Steve Hammer

When the Powerball lottery hit $1 billion, a company had a brilliant marketing idea. It spent $20 on a lottery ticket and offered to share the winnings with anyone who ...
Social Media
Understanding Facebook Page Insights: Part 2

February 17, 2016 • Rodney Hess

In "Part 1" of my guide to Facebook Page Insights, I detailed the data available in the overview, likes, and reach sections. This article — "Part 2" — covers page views, posts, videos, and people.
Business
Why change ecommerce platforms?

February 16, 2016 • Kenny Kane

One of the best parts of being an ecommerce consultant and storeowner is corresponding with all the amazing entrepreneurs who have found their niche and disrupted it. This time of ...
Marketing & Advertising
2016 Ecommerce Marketing Checklist

February 16, 2016 • Armando Roggio

Ecommerce marketing can be a long journey, with many twists, turns, and even sudden stops. Last year’s best campaigns might not work this year. Business owners and marketers should therefore ...
Email & Text Marketing
5 Email Marketing Best Practices, for 2016

February 16, 2016 • Phil Frost

Despite years of hype claiming that email is dead, it remains a highly valuable resource for small business owners. In fact, according to a 2015 survey by Salesforce.com, 73 percent of marketers claim that email marketing is core to their business.
Email & Text Marketing
3 Email-marketing Fundamentals, for Success

February 15, 2016 • Armando Roggio

Purposeful, content-rich email marketing can produce a return on investment many times greater than traditional advertising, online banners, and even pay-per-click ads. Marketers and business owners who master email marketing ...
Payments
Credit-card-processing Negotiating Mistakes, Part 1: Terminology, Exits

February 15, 2016 • Phil Hinke

This is the first article in a 2-part series on common mistakes I see merchants make when negotiating rates and fees or analyzing the offers from different credit-card-processing providers. Credit-card-processing Negotiating ...
Social Media
Conversion Rate Optimization: Scent Trail or Primrose Path?

February 15, 2016 • Paul Chaney

Conversion rate optimization is the practice of managing pay-per-click ads, landing pages, and websites to increase sales, leads, or other desired actions from visitors.
SEO
SEO: Continuous Improvement vs. 1-time Campaigns

February 12, 2016 • Jill Kocher Brown

With pressure to support a business’s overall marketing initiatives, it’s easy to lose sight of the actions needed to improve organic search performance. Most of the marketing team in an ecommerce company is ...
Local Business
Understanding Google Local Search, with Mike Blumenthal

February 12, 2016 • Web Marketing Today

Google local search should be an integral part of any local business marketing strategy. To help business owners understand how best to maximize its value, Web Marketing Today interviewed Mike Blumenthal, a recognized industry expert on Google local search trends and practices.
Local Business
4 Affordable Brand Monitoring Tools for Local Businesses

February 11, 2016 • Kristine Wirth

Brand monitoring is a way to observe what people are saying about your business on the Internet. One of the better ways to keep track of this information is to use a brand monitoring tool.
B2B
How to Attract B2B Buyers to Ecommerce

February 11, 2016 • Marcia Kaplan

Today’s B2B buyers have fewer constraints than those of 10 years ago. To decrease costs, even enterprise companies are streamlining their purchasing processes, including increased online purchasing without the traditional ...