Page 145 – Practical Ecommerce

Category

Analytics & Data
How to Track Ecommerce Shoppers Across Devices

June 12, 2015 • Kunle Campbell

We live in a multi-device world. Ecommerce marketers need a clearer understanding of device paths that drive revenue, devices your shoppers use to browse your store, and devices they use to ...
Social Media
Creative Uses of Facebook Carousel Ads, by Industry

June 10, 2015 • Rodney Hess

Carousel link ads, introduced by Facebook last year, allow a business to display multiple images and links within a single ad. According to Facebook, “When comparing carousel link ads to standard link ads, advertisers saw a 30 to 50 percent decrease in cost per acquisition and a 20 to 30 percent decrease in cost per click.”
Email & Text Marketing
Email Marketing Evolving to Personalization, Behavior

June 10, 2015 • Armando Roggio

Email marketing is one of the most powerful tools available to modern marketers. It is vital for most businesses. But what makes email marketing effective is changing in response to ...
Business
How to Protect Against Credit Card Chargebacks

June 9, 2015 • Elizabeth Lewis

Ecommerce business owners dread credit card chargebacks. It often takes just one chargeback for a merchant to question her procedures, to stop another one from happening. Luckily, if you prepare ...
SEO
4 Reasons Your Company Ignores SEO (And How to Correct)

June 8, 2015 • Jill Kocher Brown

Search engine optimization has evolved into a pervasive discipline. It must work with every aspect of digital marketing and development to be successful. With this evolution, some of us SEO ...
Content Marketing
18 Tools for Writing Compelling Content, to Attract Customers

June 7, 2015 • Sig Ueland

Writing compelling content — whether it’s for your website or social media campaign — is an excellent way to attract and engage customers. Unfortunately, there’s no automated tool to write ...
Checkout Tactics
Eliminate Checkout Frustration with Custom Error Messages

June 5, 2015 • Pamela Hazelton

If you’ve ever tried putting together a piece of furniture without the instructions, you know how frustrating it can be when it doesn’t go as expected. You stand there, staring ...
Platforms & Apps
WordPress’s WooCommerce Acquisition Could Improve Support, Features

June 4, 2015 • Armando Roggio

The announcement that WordPress’s parent company, Automattic, would purchase WooThemes and its widely used WooCommerce plugin could be good news for online sellers using the ecommerce platform. WooCommerce, which by some ...
Social Media
How to Measure Conversion Values from Twitter, Facebook

June 3, 2015 • Michael Stancil

While setting up conversion tracking is a must, setting up values for those conversions is equally important. Even if you don’t have an ecommerce site or sell products at a ...
Platforms & Apps
8 Questions before You Choose an Ecommerce Platform in 2015

June 2, 2015 • Armando Roggio

Selling online requires an ecommerce platform. Fortunately, for entrepreneurs there are many good ecommerce solutions available. Selecting which one to use can be a matter of choosing the best option ...
Social Media
5 Tools to Plan and Post Social Media Content

June 1, 2015 • Samantha Collier

Planning social media content across multiple platforms can be complicated. Social media schedules typically include multiple events and wider marketing initiatives; a seemingly simple social media plan can quickly turn complex. In this post,
SEO
SEO: Google Search Leaning to ‘App First’?

May 31, 2015 • Jill Kocher Brown

Google is moving closer to an app-first mentality with its mobile search experience. This week’s Google I/O conference featured several mobile app announcements that will have ramifications for mobile search. Google ...
Google Ads
Using Ad Extensions in AdWords, Bing Ads to Boost Performance

May 29, 2015 • Robert Brady

Every company presumably wants its listing at the top of the results page for a Google or Bing search. It is a powerful position if you’re selling a product or ...
Influencers & Affiliates
Affiliate Marketing: Manage In-house or Outsource?

May 28, 2015 • Carolyn Kmet

A successful affiliate marketing program requires oversight — uploading and maintaining the creative inventory, approving and communicating with affiliates, and reporting and analysis. The person doing this oversight is also likely responsible for developing promotional ...
Analytics & Data
How to Track Conversions with Google Analytics

May 28, 2015 • Phil Frost

The saying “You can’t manage what you can’t measure” certainly applies to online marketing. With no tracking in place, it is nearly impossible to separate worthwhile campaigns from the "money pits."
Email & Text Marketing
The Secret to Email Subject Lines, for 2015

May 27, 2015 • Armando Roggio

Email subject lines can make or break a marketing campaign, either generating lots of opens, clicks, and sales or prompting recipients to delete messages and move on to a competitor. For 2015,
Inventory
Inventory Labeling Basics: SKUs, UPCs, EANs

May 27, 2015 • Michael Manzione

The barcode was first scanned in 1974, on a packet of Juicy Fruit gum. Since then, the technology used in scanning products in the retail marketplace has become commonplace. In ...
Payments
Beware Hidden Increases from Credit Card Providers

May 26, 2015 • Phil Hinke

The fact that some credit card providers periodically sneak in cost increases to their merchants isn’t new. The providers often do this with a notice like this to their merchants:
Content Marketing
5 Content Marketing Ideas for June 2015

May 26, 2015 • Armando Roggio

In June 2015, content marketers have plenty of opportunities to connect with customers and prospects — producing articles, videos, graphics, and tools around holidays, summertime advice, entertainment, and decision making. Content marketing ...
Photography & Video
13 Solutions for Sharing Video

May 25, 2015 • Sig Ueland

Video content accounts for approximately 80 percent of all U.S. Internet traffic, according to Cisco Systems. If video isn’t part of your business’s content marketing strategy, perhaps it should be. Here ...
Social Media
7 Web Marketing Automation Tools for Small Businesses

May 25, 2015 • Paul Chaney

Marketing automation platforms can help small businesses with their web marketing efforts. Many platforms are affordable and easy to use. They combine multiple marketing functions into a single interface, which saves time.
SEO
SEO: Study Shows Incremental Clicks with Branded SEO Plus PPC

May 24, 2015 • Jill Kocher Brown

Bing Ads released more information this week on its study of the additive effect of paid search ads and organic search performance. According to Bing, one plus one really does ...
Business
Using ecommerce to support cancer survivors

May 22, 2015 • Kenny Kane

In March 2012, I decided it was time for Stupid Cancer, the nonprofit I co-founded, to move beyond CafePress and open our own online store. We had previously been offering ...
Shipping & Fulfillment
Ecommerce Shipping Innovations Just Over Horizon?

May 22, 2015 • Armando Roggio

How orders are delivered to ecommerce shoppers might change dramatically in just the next few years as retailers and carriers come up with ways to reduce shipping costs and speed ...
Customer Retention
To Grow Conversions, Cater to Target Audience

May 21, 2015 • Pamela Hazelton

Can you define your target audience? I’m not talking about who you want to buy your product — i.e., everyone — but rather who is likely to give you their business. Many small ...
Shipping & Fulfillment
Drop Shipping: How to Manage Invoices

May 21, 2015 • Jeremy Hanks

Drop shipping requires three major data integrations between the retailer and the supplier: product catalog, inventory, and orders. The final step in the drop shipping process occurs when the supplier ...
Marketing & Advertising
Google Buy Button to Impact Ecommerce?

May 20, 2015 • Armando Roggio

If reports that Google will add a buy button to some mobile search results are true, the new service could impact ecommerce, particularly for small and mid-sized online stores that might not ...
Email & Text Marketing
5 Ways to Improve Abandoned Cart Emails

May 20, 2015 • Carolyn Nye

Abandoned cart emails are typically among the most effective marketing programs for ecommerce merchants. If you currently do not have an automated cart-abandonment email series, strongly consider launching one. With mobile playing a larger role ...
SEO
SEO: How to Optimize Knowledge Graph for Your Brand

May 19, 2015 • Jill Kocher Brown

The Knowledge Graph is like a free billboard on Google’s search results. Maximizing the real estate your Knowledge Graph occupies will further dominate search results when customers search for your ...
Business > Merchant Voice
Secret sauce for an ecommerce supply chain

May 18, 2015 • David Sasson

I recently spoke at a conference regarding supply chain collaboration. As I was preparing my presentation, it occurred to me that ecommerce companies can greatly benefit from improving their supply ...