Page 146 – Practical Ecommerce

Category

B2B
B2B Ecommerce Success Starts in the Boardroom

May 18, 2015 • Dale Traxler

Business-to-business ecommerce revenue in the U.S., at $780 billion in 2015, is roughly twice the size of B2C, according to Forrester Research. But that amount represents less than 10 percent ...
Social Media
15 Tools to Curate Content for Social Media, Newsletters, More

May 17, 2015 • Sig Ueland

Content curation is the process of gathering content — blog posts, images, videos — from a variety of sources. Sharing relevant information with your customers can be an effective way ...
Business > Merchant Voice
Selling in Europe? Beware strict consumer protection laws

May 16, 2015 • Richard Stubbings

The world is getting smaller, and ecommerce selling is open to competition worldwide. As such, I am beginning to see more U.S. sellers in the U.K., where I live. However,
Business > Merchant Voice
First 3 weeks of my new business

May 15, 2015 • Elizabeth Hollingsworth

After eight months of planning, I launched MyWeddingDecor.com.au on April 23. I founded the business to appeal to Australian couples that seek personalized, unique, and unusual wedding decor. Today, May ...
Social Media
Using Google Tag Manager to Track Social Conversions

May 15, 2015 • Michael Stancil

Tags are code snippets on a web page that track the actions of users on that page. Tags are necessary to measure conversions from marketing campaigns, user activity, and so ...
Conversion
Gym Owner Turns Passion into Profit

May 15, 2015 • Web Marketing Today

William Albritton is a mechanical engineer with a fervor for fitness. In 2010, he opened a gym, CrossFit Alexandria, in his hometown of Alexandria, La., and began turning his passion into a profitable career.
SEO Tools
SEO: Google Analytics, Webmaster Tools Improve Search Rank

May 14, 2015 • Nick Mouledous

I often reference both Google Analytics and Webmaster Tools when writing about SEO for small business owners. These are the two most important resources available for digital marketing analysis and are free for anyone to use.
Social Media
17 Tools to Schedule, Analyze Social Media Content

May 13, 2015 • Sig Ueland

Promoting your brand on social media has become an essential step in developing your business. But it’s a challenge to know when to post and finding the time to manage ...
Conversion
3 More Tips for Better Ecommerce Video Results

May 13, 2015 • Armando Roggio

A good ecommerce product video can help online shoppers learn more about a particular item, make an emotional connection to some products, and, ultimately, make a good buying decision. The premise ...
Content Marketing
4 Great Content Marketing Examples in 2015

May 12, 2015 • Armando Roggio

Content marketing has the potential to drive retail sales. But for small and mid-sized ecommerce merchants, it is not always clear what sort of content to produce. Fortunately, there are ...
Analytics & Data
Google Analytics: How to Use Advanced Segments

May 11, 2015 • Kunle Campbell

Using advance segments in Google Analytics enables isolating and analyzing specific groups of traffic data. You can extrapolate and examine trends from these reports, allowing you to respond with critical business and ...
Marketing & Advertising
How to Discover Your Ecommerce Brand

May 11, 2015 • Armando Roggio

An online seller’s brand can guide business decisions, encourage customers to trust you, and boost both sales and profits. But for some small business owners, “brand” is an intangible, amorphous ...
On-page SEO
SEO: Mobile Now Drives Majority of Google Searches

May 8, 2015 • Jill Kocher Brown

Google mobile searches surpassed desktop and tablet searches, the company announced this week. Ecommerce sites take notice – Google’s recent changes in mobile search for both websites and mobile apps ...
Product Pages
How to Boost Sales on Gift-giving Pages

May 7, 2015 • Pamela Hazelton

During the holidays, specialty stores often see boosts in traffic as people hunt for both common and unique gifts. Most other stores put a great deal of focus on the ...
Business
Lessons from Prison: Satisfy Customers, Follow the Law

May 7, 2015 • Elizabeth Lewis

In “Can Lawsuits Remedy Bad Online Reviews?,” my article last month, I focused on whether lawsuits can remedy bad online reviews of businesses. In the cases that I addressed, there ...
Business
3 Bad Ecommerce Customers You Should Fire

May 6, 2015 • Armando Roggio

Online sellers, including business-to-consumer retailers and business-to-business wholesalers, need to occasionally fire a bad customer, if for no reason other than to benefit good customers. In ecommerce, a bad customer can ...
Schools & Resources
15 ‘Contact Us’ Pages, to Inspire

May 6, 2015 • Kathleen Fealy

Contact pages on websites are where businesses typically drop in the phone number, email address, and perhaps a contact form. Often treated as an afterthought, contact pages deserve more attention since they serve as a: Consumer resource for contacting key personnel; Lead generation touch point; Trust generating focal point.
Technical SEO
10 Ways to Increase Ecommerce Site Speed

May 5, 2015 • Gagan Mehra

The download speed of ecommerce sites has greatly improved over the years because of the wider availability of faster Internet service. But many retailers still struggle with making their sites ...
User Experience
Make Your Website Mobile-friendly Now; 3 Ways

May 5, 2015 • Daniel Kedinger

Having a mobile-friendly website isn’t just good practice — it’s a prerequisite. For the first time in history, mobile has exceeded desktop Internet usage, according to comScore.
Finance
Shopify IPO to Value Company at $1 Billion

May 4, 2015 • Marcia Kaplan

Canadian-based ecommerce platform provider Shopify filed for an IPO in the United States and Canada last month hoping to raise $100 million. The valuation is expected to come in at ...
Social Media
Native Video on Facebook: 10 Examples

May 3, 2015 • Sig Ueland

In Facebook’s latest earnings report, Mark Zuckerberg called out its video performance, noting Facebook has reached a milestone of more than 4 billion daily views, with more than 75 percent ...
Social Media
SEO: Google Plus Twitter Equals Stronger Search?

May 1, 2015 • Jill Kocher Brown

Amid the ruckus of Twitter’s lower-than-expected Q1 earnings and rumors that Google may buy Twitter, search marketers gained a little more insight into this year’s agreements between the two Internet ...
Analytics & Data
Using UTM Links in Google Analytics to Track Social Media Campaigns

April 30, 2015 • Michael Stancil

A key role of analytics is tracking and understanding how all the different channels — especially social channels — work together to drive sales on your ecommerce site. Any good ...
Content Marketing
5 Content Marketing Ideas for May 2015

April 29, 2015 • Armando Roggio

Content that helps, entertains, and delights your customers can build lasting relationships that may make the folks who read or watch your content more likely to purchase. In fact, this is ...
Schools & Resources
15 Infographics to Improve Your Online Marketing

April 29, 2015 • Kathleen Fealy

It is often easier to process information visually than through reading. These fifteen infographics and their related articles include actionable insights that can help improve your online marketing efforts. Topics include advertising, consumer behavior, mobile, local search, email marketing, social media, and search traffic.
SEO > Merchant Voice
WooCommerce and SEO

April 28, 2015 • Richard Stubbings

Every ecommerce site presumably needs to be found by potential customers. Here in the U.K., and indeed in Europe, Google remains the single search engine giant. In the U.S., Bing ...
Influencers & Affiliates
‘Content Certified’ Connects Affiliates and Retailers

April 28, 2015 • Carolyn Kmet

Affiliate managers often strive to add content-focused affiliates, such as blogs, forums, news sites — most any site that informs and shares knowledge. The reason content affiliates are so desirable ...
Social Media
Meerkat, Periscope Pioneer Video-streaming Apps

April 28, 2015 • Samantha Collier

Periscope and Meerkat are apps that stream video content live and promote the streams through Twitter. These apps take real-time communication into the era of unlimited mobile data packages. Previously, Twitter ...
Inventory
How to Set Up Inventory and Fulfillment to Manage Growth

April 27, 2015 • Michael Manzione

Many new ecommerce businesses become overwhelmed with managing inventory and fulfillment. What started in a garage, with little fanfare, now requires more space and more organization. Perhaps the business is ...
Design & Development
How to Install WordPress, WooCommerce on Amazon Web Services

April 27, 2015 • Armando Roggio

WooCommerce, a powerful ecommerce plugin for WordPress, can be a good foundation for an online store. What’s more, when you run that site on Amazon Web Services, you can have ...