Page 151 – Practical Ecommerce

Category

Social Media
WhatsApp to Change Social Media Marketing?

January 29, 2015 • Samantha Collier

WhatsApp is a mobile messaging app that allows users to communicate via free SMS style messages within the app. It launched in 2009 and gained popularity as a way of ...
Content Marketing
5 Content Marketing Ideas for February 2015

January 28, 2015 • Armando Roggio

In February 2015, content marketers can connect with potential customers around holidays like Valentine’s Day or Groundhog Day, via sites like SlideShare, or even with inspirational quotes. Content marketing is essentially ...
Social Media
Comparing dlvr.it and Buffer for Content Distribution

January 28, 2015 • Paul Chaney

If you create or curate content on the web, you may want to consider the use of software tools to automate the distribution process. Today, I compare two such tools — dlvr.it ...
Influencers & Affiliates
3 Affiliate Tools for Content Marketing

January 27, 2015 • Carolyn Kmet

Banner ads are best used for branding, not to drive clicks. Affiliate marketers realize this. Increasingly, affiliate marketers are relying less on banner ads, and more on their affiliates’ content.
Staffing
How to Hire an Ecommerce Consultant in 2015

January 26, 2015 • Armando Roggio

An ecommerce consultant can bring insights, information, and expertise that a small or mid-sized retail business doesn’t have. But hiring an ecommerce consultant can be relatively expensive, so you’ll want ...
Business
14 Questions Before You Launch an Ecommerce Site

January 23, 2015 • Armando Roggio

An Australian entrepreneur recently earned more than $20,000 in online sales in just four days, only to stop taking orders and sell the business. Ultimately, the shop made money, but ...
Business > Merchant Voice
The benefits of free product samples

January 22, 2015 • Elizabeth Hollingsworth

Whether you’ve been in business for years or you’re just launching a new website, sending samples of your products can grab the attention of shoppers. In this post, I’ll review ...
Product Pages
Drive Conversions with Supporting Product Content

January 22, 2015 • Pamela Hazelton

When it comes to ecommerce, not all sites are created equal. The successful ones listen to existing and potential customers, and provide the information necessary to make an educated decision. Supporting ...
Analytics & Data
Top 14 Google Analytics Releases in 2014, for Ecommerce

January 22, 2015 • Kunle Campbell

This post will cover the 14 most important Google Analytics releases in 2014 for ecommerce and retail mobile apps. Merchants should consider using these in 2015. 1. Enhanced Segmentation of Remarketing ...
Business
Lessons Learned: Paddle Board Company Encounters Sharks, Success

January 21, 2015 • Elizabeth Hollingsworth

Imagine seeing a group of sharks. Would you lose your nerve? Stephan Aarstol nearly did. He had nothing to lose but rejection by pitching his business, Tower Paddle Boards, to the ...
Shipping & Fulfillment
Drop Shipping: How to Manage Inventory Visibility

January 20, 2015 • Jeremy Hanks

If you’re new to drop shipping, read my 4-part series on the basics, for ecommerce. Drop shipping requires three major data integrations between the retailer and the supplier: product catalog, inventory,
Marketing & Advertising
2015 Ecommerce Marketing Checklist

January 20, 2015 • Armando Roggio

In “2014 Ecommerce Marketing Checklist,” I addressed 10 marketing strategies that could help an ecommerce business. If business owners wanted sales to be flat year over year, however, and if ...
Business
Steve Case on SMB Ecommerce; BigCommerce Investment

January 19, 2015 • Kerry Murdock

Steve Case, the co-founder of America Online, is by any measure an Internet visionary. His private equity firm, Revolution, invested, in 2013, $40 million in BigCommerce, a leading platform for ...
Platforms & Apps
20 Collaboration Tools for Small Businesses

January 19, 2015 • Sig Ueland

Small businesses that rely on teamwork can enhance their organization with a variety of helpful online tools. Here is a list of collaboration tools to meet the needs of small businesses.
Conversion
Notable Internet Marketing Articles for January 16, 2015

January 16, 2015 • Kathleen Fealy

This week’s collection focuses on ways to increase conversions and sales by connecting with consumers. I also present tools and tactics to make your online marketing easier.
Email & Text Marketing
4 Email Tactics to Nurture Ecommerce Prospects

January 16, 2015 • Carolyn Nye

Lead nurturing is a business-to-business marketing process to optimize a series of communications with a lead or prospect, to increase sales. The strategy for a successful B2B lead nurturing program ...
Email & Text Marketing
12 Email-marketing Twitter Feeds to Follow in 2015

January 15, 2015 • Armando Roggio

Email messages can deliver relevant, actionable, and engaging content directly to shoppers, ultimately improving sales or helping businesses achieve any number of goals. Getting the most from an email-marketing campaign ...
Local Business
Beacons to Help Physical Stores Combat Ecommerce

January 15, 2015 • Marcia Kaplan

Brick-and-mortar retailers have been hard at work trying to lure online shoppers, who often visit physical stores to see and touch products, and then make purchases online. I previously addressed this ...
Design & Development
Wearable Devices to Impact Ecommerce?

January 14, 2015 • Gagan Mehra

The annual Consumer Electronics Show just wrapped up. This year’s focus was on wearable devices. Several new devices were launched at the show. These included new watches, headsets, motion sensors,
Social Media
Do Social Share Buttons Help Ecommerce Conversions?

January 14, 2015 • Paul Chaney

It’s difficult to find a website or ecommerce product page that does not include sharing buttons to sites such as Facebook, Twitter, Pinterest, and others. Many Internet users are members of at least ...
Email & Text Marketing
6 Triggered Email Strategies for Ecommerce

January 13, 2015 • Armando Roggio

Email marketing is one of the most powerful, sales-driving tools available to ecommerce companies, reaching consumers directly on their mobile smartphones, tablets, laptops, and desktop computers. Not every email message, however,
Business
Legal: When to Review, Update Business Contracts

January 13, 2015 • Elizabeth Lewis

As an attorney, I write a lot of contracts — terms of use, privacy policies, employment agreements, leases, and non-disclosure agreements, among others. However, what most people don’t understand about ...
Payments
EMV Credit Cards, Part 1: Who Is Responsible for Losses?

January 12, 2015 • Phil Hinke

This article is mainly for brick-and-mortar retailers. The upcoming October 2015 rule changes regarding EMV-enabled credit cards are specific to card-present...
Platforms & Apps
13 Innovative Mobile Commerce Apps

January 12, 2015 • Sig Ueland

Mobile commerce is no longer a novelty. According to an IBM report, mobile accounted for 45 percent of all online traffic during the 2014 holiday season, and online sales from ...
Inventory
5 Tips for Buying Retail Inventory, for Ecommerce

January 11, 2015 • Armando Roggio

Smart wholesale buying can lead to ecommerce success and good profits. But the act of buying products to sell on an ecommerce site can be more of a challenge than ...
Email & Text Marketing
5 Clever Email Innovations for 2015 and Beyond

January 9, 2015 • Pamella Neely

Email marketing has a reputation for being dull. When someone says "innovation" we're more likely to think social media or mobile or video. Not email. But email marketing is evolving, and evolving fast. In just the last year or two there are several advances that can take any "dull" email message and make it cutting edge.
On-page SEO
SEO: Impact of Words, Fields in a CMS

January 9, 2015 • Jill Kocher Brown

Sometimes the connection between the words pasted into the content management system and the impact they have on search engine optimization isn’t very clear. As a result, writers often aren’t ...
Business > Merchant Voice
Disaster planning for small businesses necessary?

January 9, 2015 • Richard Stubbings

I have frequently heard that disaster planning and risk assessment are for the large businesses, and that they are a needless administrative task for small companies. Disaster planning and risk ...
Product Pages
Increase Conversions for Shopping by Color, Size, Style

January 8, 2015 • Pamela Hazelton

Stores that sell products in various colors, sizes, or styles can benefit by offering navigational filtering when shoppers search or browse. This is most apparent for online retailers offering apparel ...
Photography & Video
5 Great Video Hosting Services for Ecommerce

January 8, 2015 • Jason Lawrence

When it comes to managing an ecommerce site, it’s important to consider the best way to integrate product videos. There are a range of video hosting options, depending on the ...