Page 152 – Practical Ecommerce

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Business > Merchant Voice
Achieving a work-life balance

January 7, 2015 • Erica Tevis

Resolutions made in a new year are frequently discarded by the end of January. But a few years ago, when I was burnt out of running my own business, I ...
Design & Development
Ecommerce Lessons from the Wish Shopping App

January 7, 2015 • Armando Roggio

The Wish shopping app connects shoppers in the United States and Europe with primarily Chinese wholesalers and retailers that sell at steep discounts. The app’s functions, features, and popularity may ...
Social Media
Pros, Cons of Sprout Social for Social Media Management

January 7, 2015 • Paul Chaney

Last week, I addressed the pros and cons of using Hootsuite for social media management. This week, I review another popular tool, Sprout Social. Pros Well-organized dashboard. Of the features Sprout Social offers,
B2B
9 B2B Companies that Excel at Social Media

January 6, 2015 • Sig Ueland

Businesses that sell primarily to other companies can use social media to expand a brand, convey a vision, engage a community, promote products, and even provide customer support. Here is a list ...
Conversion
11 Ways to Make Visual Content More Effective

January 5, 2015 • Pamella Neely

Images are an integral part of the Internet, and they’re getting more important all the time. That’s mostly because images are a key part of human consciousness. Our brains process visual information much faster than text.
Influencers & Affiliates
Affiliate Marketing Events in 2015

January 5, 2015 • Carolyn Kmet

The following is a non-exhaustive list of top events in 2015 for affiliate mangers to consider. Deciding which events to attend will depend on whether your primary goal is to ...
Social Media
Review Social Media Channels for 2015

January 5, 2015 • Samantha Collier

This article will address how to review and retool social media marketing for 2015, to improve its effectiveness. 1. Conduct a Channel Audit You can’t retool until you know what you have to work ...
Content Marketing
5 Content Marketing Ideas for January 2015

January 4, 2015 • Armando Roggio

In January 2015, ecommerce content marketers can use infographics, animation, videos, podcasts, and national holidays to connect with potential customers. Content marketing is the art and science, if you will, of ...
Google Ads
3 PPC Advertising Trends in 2015, for Ecommerce

January 2, 2015 • Robert Brady

The pay-per-click advertising industry is always changing and 2014 was no exception. There were many new features launched in AdWords and Bing Ads as well as on social platforms, such as ...
Business
2014 Top 25: Our Most Popular Posts of the Year

December 31, 2014 • PEC Staff

As 2014 draws to a close, we’ve compiled a list of our 25 most popular articles of the year, based on the number of page views. Popular subjects included productivity tools, design,
Social Media
Pros, Cons of Hootsuite for Social Media Management

December 30, 2014 • Paul Chaney

Social media management platforms can save time. This is especially the case for companies and individuals that maintain a presence on multiple social sites, such as Facebook, Twitter, and Google+.
Business
2 Ecommerce Blunders to Avoid in 2015

December 29, 2014 • Armando Roggio

Businesses ultimately fail when liabilities exceed assets — when the company doesn’t have enough money to pay its bills and keep operating. While there are many reasons or ways that ...
Social Media
Restart Your Facebook Page Posting Activity in 2015

December 26, 2014 • Paul Chaney

When consumers visit your Facebook business page, they expect to see fresh content. They are much less likely to visit your page a second time if it has grown stale ...
Conversion
Tools, Tips for Collecting Customer Feedback

December 24, 2014 • Jerry Jao

The rise of sophisticated data and reporting tools is providing tremendous insights for merchants. Etailers can now measure customer sentiment and even predict shoppers’ behavior. But while such tools are indeed ...
Email & Text Marketing
7 Tips for a Powerful Email Call to Action

December 23, 2014 • Pamella Neely

If you could only have two things in an email, they would the subject line and the call to action. I wrote about subject lines a few months back, in "7 Ways to Improve Email Subject Lines (and a Sneaky Way to Test)." But the call to action has been left unexamined until now. So here are seven of the best ways to nail the call to action in your next email campaign, and in all your email campaigns to come.
Schools & Resources
6 Ecommerce Design Trends for 2015

December 23, 2014 • Armando Roggio

In 2015, responsive, mobile-friendly ecommerce websites will stop being a competitive advantage and start to become a necessity for doing business online. This change will also impact how online retail ...
Customer Retention
How to Lessen the Post-holiday Sales Lull

December 22, 2014 • Pamela Hazelton

Now that the rush of online holiday shopping is coming to a halt, it’s time to consider how to lessen the blow of the January lull. It happens every year.
Social Media
6 Social Media Marketing Trends for 2015

December 18, 2014 • Paul Chaney

As we look to 2015, what social media marketing trends are likely to develop? Here are six that online retailers should monitor. 1. Niche Social Networks Will Emerge Mainstream social networks like ...
Email & Text Marketing
4 Compelling Holiday Email Campaigns, from Retailers

December 17, 2014 • Carolyn Nye

Once Thanksgiving arrives, the volume of emails increases dramatically. Retailers race to get offers out to eager shoppers. Typically companies that send infrequent emails will increase their volume this time of ...
Marketing & Advertising
4 Content Marketing Trends in 2015, for Ecommerce

December 17, 2014 • Armando Roggio

In 2015, content will still be king, and many of the year’s most important marketing trends will be related to how ecommerce marketers use content to boost sales or collect ...
Business
Lessons Learned: Air Controller Directs Online Traffic

December 16, 2014 • Elizabeth Hollingsworth

Nathan Hartnett was an air traffic control officer in the Royal Australian Air Force in his hometown of Toowoomba (a city 79 miles west of Brisbane), Australia from 2001 to ...
Shipping & Fulfillment
Drop Shipping: How to Manage Product Catalog Data

December 16, 2014 • Jeremy Hanks

This is my sixth article on ecommerce drop shipping. The first five installments addressed the basics. This month, I’ll leave the installment format behind and discuss deeper topics and trends. Drop ...
Business
How to Measure 2014 Holiday Ecommerce Marketing

December 15, 2014 • Armando Roggio

U.S. online retail sales generally grew throughout 2014. And many Internet merchants have enjoyed increased holiday sales so far. Nonetheless, smart businesses always look for ways to improve, and knowing ...
Amazon & Marketplaces > Merchant Voice
The end of automated Amazon repricing?

December 15, 2014 • Richard Stubbings

We all know of Black Friday and the sale prices offered on that day to kickstart holiday sales. But the repricing software Repricer Express created an entire new meaning to ...
Schools & Resources
13 New Ecommerce Books for Winter 2015

December 15, 2014 • Sig Ueland

Celebrate the holidays with new ecommerce books. Here is a list of new ecommerce and Internet-marketing books for winter 2015. There are new titles on big data, cryptocurrency, content marketing,
Business > Merchant Voice
The value of focus, within Theory of Constraints

December 12, 2014 • David Sasson

By pulling together ideas from a few different management paradigms, I’ve developed a methodology to drive growth for my ecommerce company by setting up a structure of focus on an ...
SEO
SEO: Google Makes Penguin Algorithm More Slippery

December 12, 2014 • Jill Kocher Brown

Diagnosing a site’s Google ranking penalties just became more difficult. Penguin, Google’s link-spam-fighting algorithm, will now be continuously optimized instead of semi-regular with announced update releases. The buzz around Google’s Penguin ...
Cross-border Selling
Mexico Poised for Ecommerce?

December 11, 2014 • Marcia Kaplan

With Mexico’s reputation for unrelenting poverty and crime, it’s difficult to think of the country as a good place to do business. Yet, with a population of 122.3 million and ...
Marketing & Advertising
Christmas-is-almost-here Ecommerce Marketing Plan 2014

December 10, 2014 • Armando Roggio

This year’s Christmas shopping season is rapidly drawing to a close. But there are still plenty of “Christmas Is Almost Here” marketing that online retailers can use to boost sales. Black ...
Analytics & Data
10 Google Analytics Reports that Show Where Your Store Loses Visitors

December 10, 2014 • Kunle Campbell

This post covers how to use Google Analytics to analyze the flow of visitors through an ecommerce site – from landing to conversions, such as purchases or email signups. It ...