Page 135 – Practical Ecommerce

Category

Content Marketing
5 Content Marketing Ideas for February 2016

January 25, 2016 • Armando Roggio

February may be the shortest month of the year, but it is filled with events and holidays that are opportunities for content marketers. Content marketing is the act of creating, publishing,
Local Business
Local Marketing: Position Yourself as a Community Expert

January 25, 2016 • Paul Chaney

In a recent installment of "10 Great Local Marketing Ideas," a monthly series we run here on WMT, Lisa Sanderson, a real estate agent in Stroudsburg, Pa., asked, "Have you ever searched online for information on your local area and couldn’t find what you were looking for exactly?"
Technical SEO
SEO: 9 Reasons to Crawl Your Ecommerce Site

January 22, 2016 • Jill Kocher Brown

Every search marketing professional should have a crawler in her arsenal of tools. Organic search’s first and most important rule is that search engines must be able to crawl to a ...
Checkout Tactics
7 Website Elements that Kill Ecommerce Conversions

January 21, 2016 • Pamela Hazelton

We talk all the time about what boosts conversions but little time about existing elements that could be pushing potential customers away. Analytics show us when people leave. We can see ...
Business
Omnichannel selling: Bigcommerce, Amazon, Facebook

January 21, 2016 • Kenny Kane

In my post last month, I touched on the fact that I was experimenting with omnichannel selling in 2015. If you’re not familiar, omnichannel selling is a fancy way of ...
Social Media
Why and How to Use Instagram for Advertising

January 21, 2016 • Kristine Wirth

Instagram recently opened its advertising platform to all users, giving companies large and small yet another way to get their message in front of a bigger, more diverse audience.
B2B
Choosing a B2B Ecommerce Platform: Weighing the Risks

January 21, 2016 • Lori McDonald

When considering a B2B ecommerce platform, it is important to understand the strengths and weaknesses of the software solution you select. There are, in my experience, three types of software ...
Conversion
A Data Strategy for Google Analytics, for Ecommerce

January 20, 2016 • Abhi Jadhav

In my last article, I wrote about four ways that Google Analytics data can be confusing to users. The method Google used to develop Analytics is the root cause for ...
Design & Dev Tools
6 Online Appointment Scheduling Tools, for Service Businesses

January 20, 2016 • Kathleen Fealy

Online appointment scheduling tools provide efficient, practical, and profitable solutions for consulting and professional service businesses to manage their customer, vendor, and prospect communications. Schedulers are appearing on "contact us" forms, support pages, and services forms throughout the web.
Marketing & Advertising
The 3 Most Important Social Commerce Functions Explained

January 20, 2016 • Richard Sexton

Ecommerce merchants are engaged a constant battle for the attention of fickle consumers. It is now generally accepted that Americans spend about 25 percent of their online time, across devices,
Social Media
Facebook: Save Money with New Audience Overlap Ad Tool

January 19, 2016 • Michael Stancil

A few weeks ago, everyone should have received access to a new Facebook advertising feature that could become pretty useful: Audience Overlap. It’s a feature Facebook reps have had for some ...
Conversion
3 Great Retailer Blogs Content Marketers Should Read

January 19, 2016 • Armando Roggio

Successful retail blogs walk a line, of sorts, between journalism and product promotion, while consistently and regularly providing reader-customers with good, often useful content. Content marketers from small or mid-sized ...
Email & Text Marketing
4 Ways to Invest in Email Marketing, for 2016

January 18, 2016 • Carolyn Nye

Marketers have heard for years that email is dead. However, just the opposite is true. The importance of email has never been greater, and there is still no better way ...
Social Media
Using Social Networks for Long-form Content: Pros, Cons

January 18, 2016 • Paul Chaney

One marketing trend growing in popularity is the use of social networks to publish long-form content, not unlike what you would see on a blog. That's particularly true of Facebook and LinkedIn, each of which has developed platforms to facilitate such activity, and there is even talk of Twitter changing its model to accommodate longer content, believe it or not.
Business
Supplier Representatives Can Help Online Retailers Grow

January 17, 2016 • Armando Roggio

It is an important milestone for online retailers when they graduate from ordering solely and often blindly with wholesale catalogs or on B2B websites to working with a skilled supplier ...
SEO
404 Error Pages Serve 2 Purposes: SEO and User Satisfaction

January 15, 2016 • Jill Kocher Brown

Friendly 404 error pages have two basic components: the 404 server header status required to manage indexation on search engines and the friendly design required to protect the user’s experience ...
Schools & Resources
6 Web Design Trends for 2016

January 14, 2016 • Daniel Kedinger

Web design trends are never static but change constantly. Here are six new trends that you can expect to see in 2016.
Customer Retention
6 Benefits of Using Predictive Marketing Tools, for Ecommerce

January 13, 2016 • Marcia Kaplan

Big data can be a big headache. Collecting consumer data is only useful if the information can be leveraged for revenue and profit. Predictive-marketing analytics tools help companies manipulate data ...
Business
Small Retailers Better Able to Adopt Unified Commerce

January 13, 2016 • Armando Roggio

More than three quarters of retailers, including large, established chain stores, plan to unify or connect the software that manages their sales and fulfillment across multiple sales channels — in ...
Local Business
4 Local SEO Predictions for 2016

January 13, 2016 • Bill Hartzer

There is never a shortage of articles about predictions for the new year, and the same holds true where SEO is concerned. Here is my list of predictions for 2016 — four in all — that will affect local SEO. Review them and start making plans to address the upcoming changes.
Business > Merchant Voice
Technology stack for Beardbrand

January 12, 2016 • Eric Bandholz

I’ve always appreciated other companies opening up about their business. So I’d like to share a bit of details on our technology platform. As of January 2016, our business is ...
Google Ads
Ecommerce Pay-per-click Ad Trends for 2016

January 12, 2016 • Robert Brady

Each year I review my previous year’s trend predictions for pay-per-click ecommerce advertising. In last year’s post, I predicted three trends: the rise of Google Shopping campaigns, the growth of ...
Business
‘Native’ Advertising Subject to New F.T.C. Regulations

January 11, 2016 • Elizabeth Lewis

The rise of so-called “native” advertising on websites has prompted the U.S. Federal Trade Commission to issue standards on the presentation and content of that advertising. After almost two years ...
Social Media
25 Ways to Use Twitter for Marketing

January 11, 2016 • Paul Chaney

Although marketing through social media is the norm, Twitter is still an enigma for many. I can't recount just how many times I have heard business owners and marketers tell me, "I just don't get Twitter."
Email & Text Marketing
19 Free Email-marketing Tools, to Improve Results

January 10, 2016 • Sig Ueland

Email marketing continues to be an effective way to reach customers and prospects. And there are a variety of free online tools available to help you enhance your email campaigns. Here is ...
SEO Tools
6 Free Android Apps for SEO

January 8, 2016 • Jill Kocher Brown

Put your Android phone to work for search engine optimization. These free Android apps will help you monitor your SEO performance and add critical insights in meetings, when you’re away ...
Email & Text Marketing
6 Ecommerce Email Marketing Campaigns for Q1 2016

January 8, 2016 • Armando Roggio

From a January inventory reduction sale to Easter Sunday, there are at least six good opportunities for online sellers to send meaningful and (hopefully) effective marketing emails in the first ...
Social Media
7 Social Media Marketing Trends for 2016

January 8, 2016 • Kristine Wirth

Editor’s Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as ...
Conversion
10 Surprising Mistakes on Large Ecommerce Sites

January 7, 2016 • Gagan Mehra

Most people start their holiday shopping before Thanksgiving Day. I am no different. I also started the shopping ritual before Thanksgiving Day this past year. I prefer shopping online and ...
Design & Development
Google Analytics: How to Create Dashboard Overviews

January 7, 2016 • Sharon Mostyn

Dashboards provide an efficient way to review your Google Analytics data. By combining relevant data into a dashboard, you can quickly and easily make determinations about your website's performance.